Uma sikhuluma ngelogo, sibhekisela kwinto eyingcaca eklanywe umsebenzi wokuhlonza uhlobo oluthile, umuntu, umkhiqizo, njll. Kulokhu okuthunyelwe, Sizobona inhlanganisela yamalogo angcono kakhulu ane-typography, asebenzisa lesi sisetshenziswa ukuze anikeze inani lomkhiqizo abawumele, okwazi ukudonsa ukunaka komphakathi futhi azihlukanise nokuncintisana kwawo okuqondile..
Imvamisa, imiklamo yelogo ivamise ukufaka uhlobo oluthile lophawu olubasiza ngokusobala ukuthi bamele ukuthi bangobani. Esimweni esinjalo, Sizothola ukuthi yiziphi izinyathelo ezibalulekile zokuthola idizayini yelogo ye-typography enhle futhi sizokukhombisa iqoqo elincane elizokusiza ukuthi uvuse umcabango wakho nokudala.
Ungawakha Kanjani Izimpawu Ze-Typography Ehlukile
Njengoba sonke sazi, Namuhla kunezinhlobonhlobo zamafonti esingasebenza ngazo. Ngayinye esiyitholayo imele inani elithile, okungukuthi, ingasinika umuzwa wokunethezeka, ukusondelana, ubuciko, njll.
Ngakho, Iluphi uhlobo lohlamvu okufanele lukhethwe ukuveza inani elithile ekwakhiweni kwelogo yami? Isho ukuthini ifonti ngayinye? Ngizisebenzisa kanjani ngendlela efanele? Iyiphi ezosebenzela umkhiqizo wami kangcono? Okulandelayo, sizozama ukuxazulula lolu chungechunge lokungabaza esisanda kubalula.
i-sans-serif typefaces
Kunemikhiqizo eminingi ezinikele esicini esinengqondo esinikezwa yilolu hlobo lwamafonti, izinhlobo ezifana neChanel, Spotify, WhatsApp, njll. Amafonti agwema ukusetshenziswa kokuchuma noma ezinye izinto zokuhlobisa phakathi kwezinhlamvu zawo, awenzi umsindo owedlulele.
Njengoba sisanda kusho, amafonti e-sans-serif yilawo angenawo ama-serif, futhi avame ukuba nogqinsi olufanayo. Ukubukeka okuvamile kwalolu hlobo lwezinhlamvu ngokuvamile kuyizimboni. Basebenza kahle kumiklamo ezobukwa kude.
Amanye amafonti we-sans-serif asetshenziswa kakhulu uma kuklanywa ubunikazi bohlobo oluthile, umuntu, inkampani, njll., isibonelo: i-Helvetica, i-Montserrat, i-Gotham, i-Futura, njll. Lolu hlobo lwedizayini yelogo ene-sans-serif typography ingabonwa kumalogo omkhiqizo kanokusho.
i-serif typography
Impela uyawakhumbula amabhrendi afana ne-Carolina Herrera, Zara noma u-Ralph Lauren okuphawu lwawo, ungabona idizayini ene-serif typography. Ukuzibophezela kwabaklami okunikeza isitayela esiphuphile nobuhle, kanye nenani elikhulu elivezayo.
Lawa magugu obuhle nokucwengisiswa anikezwa ngenxa yokuhluka phakathi kwemigqa yabalingiswa bayo, ama-serif esici kanye ne-eksisi eqondile eqondile yezinhlamvu zayo ngalunye.. Sekudlule isikhathi eside kusukela ekubonakaleni kokuqala kohlobo lwe-serif, futhi namuhla kunemindeni eminingana esingasebenza nayo; Didot, Bodoni, Times New Roman, njll.
i-italic typeface
Imikhiqizo efana ne-Kellogg's, i-Coca Cola noma i-Cartier ikhethe idizayini ehlukile kunaleyo ebalulwe ngenhla. Lawa mabhrendi akhethe ukwakheka kwelogo nge-typography yeskripthi. Kodwa hhayi nje noma iyiphi ifonti yokuhlanganisa esingayithola kumaphothali ewebhu ahlukene, kodwa amafonti ahlukile anobuntu.
Le nketho ye-typography ikhuthazwe ukubhala ngesandla. Ngisho neziningi zalezo esinazo namuhla kukhathalogi yethu yokubhala zisekelwe ku-calligraphy yesiNgisi, eyenziwa ngosizo lwepeni elithile ukuze kutholwe ukubhala okuwuketshezi, okuhluke kakhulu futhi kukhangayo.
ukuthayipha ngesandla
Okokugcina, sihlangana no amafonti abhalwe ngesandla futhi anganikeza ukubukeka okuyingqayizivele nokungaphelelwa yisikhathi ekwakhiweni kwethu. Eminye yemikhiqizo eyaziwa kakhulu enalolu hlobo lokuklanywa kwe-logo yilezi; UPaul Smith noma u-Oscar de la Renta.
Esinye sezisusa eziyinhloko ezingakuholela ekubeni ukhethe le nketho yomsebenzi ukuthi ngenxa yalolu hlobo lwamafonti uzokwengeza inani eliyingqayizivele ekwakhiweni kwakho okuzokwenza ugqame kuzo zonke ezinye izinhlobo, inani lobuciko, isitembu sakho. Ngalolu hlobo lokuklama, kufanele uqaphele ngoba akuyona yonke into ehambayo futhi kulula kakhulu ukwenza amaphutha.
ama-logos womuntu siqu
Sibheka imiklamo eyenziwe nguwe, okungukuthi, chaza uhlobo oluthile lwe-typography yomkhiqizo, oklanywe ngokwezifiso ngokuphelele. Sikhuluma njengesibonelo sePrada, ene-typography eyenzelwe yona.
Ezweni elinokuncintisana phakathi kwemikhiqizo njengaleli esiphila kulo namuhla, kufanele wazi ukuthi uzisebenzisa kanjani izinzuzo futhi uzihlukanise nomncintiswano. Ngakho le nketho yokudala i-typography yakho iyisu eliphumelele kakhulu.
Izibonelo zamalogo aziwa kakhulu e-typography
Okulandelayo kulesi sigaba, sizokulethela okuncane ukuhlanganiswa kwamanye amalogo aziwa kakhulu nge-typography namuhla. Sizokhuluma kancane ngomlando wokuklama kwayo kanye nezici eziyinhloko zomunye wabo.
Kellogg sika
Ukuhlelwa kabusha kokugcina komkhiqizo wokudla okuholele kulogo esiyazi namuhla kwenzeka ngo-2012. Kulezo zinguquko, sikhethe iphalethi yombala omusha kanye nombhalo wombhalo odwetshwe ngomoya wesimanje. Ilogo elula kakhulu ebonakala ngokushesha futhi enokulinganisela okuhle. Umklamo ongaphelelwa isikhathi wafinyelelwa ngezinto ezilula.
I-Nutella
Uhlobo lwase-Italy lukashokoledi kanye ne-hazelnut cream lunikeza umklamo welogo one-typography okwazile ukubekezela ngokuhamba kwesikhathi. I-typography esetshenzisiwe, inezinhlamvu ezinkulu ezizenza zibonakale kude kakhulu. Ngaphandle kokusetshenziswa kombala obomvu okhanyayo, kuyasiza futhi ukubonakala okubonakalayo nokukhangayo.
I-Ballentine's
Isohlwini njenge-Scotch whisky yesibili ethengiswa kakhulu, ifaka idizayini yelogo yakudala yokubhala. I-typography esetshenzisiwe bekuyifonti yeskripthi efingqiwe enokubukeka kwesimanjemanje. Ilogo ekwazile ukudlula isizukulwane ngesizukulwane ngaphandle kwesidingo sokushintsha.
SHEIN
Enye yamawebhusayithi okuthengiswa kwemfashini avakashelwa kakhulu kuze kube manje evele okokuqala ngo-2008. Ilogo yale nkampani iyisibonelo esicacile sedizayini kamazisi yalolu hlobo lomkhakha.. Ilogo ye-monochromatic sans-serif typographic, ukubheja okuphephile lapho izakhiwo zayo zihlanzekile futhi zihlelekile.
Ukubhuka
Sonke siyayazi le sevisi lapho sinikezwa ithuba lokubeka indawo yokuhlala ku-inthanethi eyavela ngo-1996 futhi okwamanje ingenye yezingosi ezidume kakhulu emhlabeni jikelele. Ngokuklanywa kwelogo yabo bakhetha uhlobo lwe-sans serif olubukeka njengendilinga nalapho ungabona khona ukusetshenziswa kwemibala emibili ehlukene eluhlaza okwesibhakabhaka., lapho bafuna ukumela amanani abo ochwepheshe nokwethenjwa.
CASIO
Enye yezimpawu ezibonakalayo ezihlala njalo namuhla kusukela, iminyaka eminingana, isebenzisa i-logo efanayo, nakuba inezinguquko ezincane. Ifonti ye-sans serif ebukeka isikwele ikhethwa edizayini yelogo. Umkhiqizo, ongachazwa ngamagama amabili: acacile futhi akhethekile.
Kunamanye ama-logo amaningi ane-typography esingakhuluma ngawo, kodwa sikulethele izibonelo ezimbalwa ezicacile. Ngaphandle kwalokhu, kukhona amasu amaningana kunalawo okukhulunywe ngenhla mayelana nendlela yokudala ilogo ye-typographic, eyodwa yazo ingasetshenziswa, inhlanganisela yabaningana, njll. Uma ufuna ukucwila kulo mhlaba wokwakhiwa kwelogo nge-typography, ungangabazi ukwenza lokhu okungenhla futhi uhlole kancane kancane.