Ezikhathini eziningi sihlanganyele nawe izinketho ezimbalwa zama-logo akhuthazayo futhi sithonye inqubo yokwakha ama-logo ezinkampani nezithombe kaningi. Yize ukwakheka nobuciko kuyizinto ezahlukahlukene, kuyiqiniso ukuthi womabili amagatsha anokuxhumanisa okungenakuphikwa nokuthi nakanjani ziphakela emuva. Ngalesi sizathu, ngithanda ukuhlaziya okunye kwalokhu kuxhuma ochungechungeni lwezihloko ezintsha lapho sizolandisa khona imisinga yobuciko efanelekile yezikhathi zakamuva ne-logo design.
Ngingathanda ukuqala lokhu okukhethekile ngesikole esimelele kakhulu, IBauhaus okukhombisa kahle ukuxhumana okukhona phakathi kwezwe lobuciko nokwakhiwa kwemidwebo.
Ngokwe-Etymologically, iBauhaus isho ukuthi "indlu yokwakha" futhi yize bekuyisikole sobuciko ikakhulu, iqiniso ukuthi yahlanganisa ezinye iziyalo ezinjengokwakha nokwakha. Imvelaphi yakhe yaqala ngonyaka we-1919 eJalimane futhi singasho ukuthi ubaba wakhe wayengumakhi uWalter Gropius. Kwakungesona isikole samakhosi kodwa okuphambene nalokho kwagqama kwaze kwaba sezingeni lokucatshangelwa yizazi eziningi njenge isikole esihle kakhulu sobuciko nokuklama kwekhulu lama-XNUMX. Ngemuva kweMpi Yokuqala Enkulu uGropius waqala ukusungula isikole esisha somphakathi nesikahulumeni. Isikhuthazo esikhulu sale phrojekthi, futhi lokho kube nomusa omkhulu ekwakhiweni kwemidwebo yezithombe ngendlela, bekuwukufaka kuyo izikole zobuciko nemisebenzi yezandla. Lokhu kwaba inguquko kuwo wonke amazinga ngoba ezingeni lezenhlalo kwacindezela noma yiluphi uhlobo lomehluko phakathi kwabantu ababili abasemqoka emhlabeni wobuciko: lowo womculi nalowo wengcweti. Ukulinganisa izinombolo zombili ezingeni elifanayo, ukwakheka kwemidwebo kuzothathwa kusukela lapho kuya phambili njengenkambiso yobuciko yabelana ngenani elifanayo nenhlonipho njengokupenda noma ukubaza. Konke lokhu kwakusho ukuthi kwasekuqaleni kwabangela imiphumela emibi enkundleni yezobuciko futhi yayihlala ibandakanyeka ezingxoxweni nasezimpikiswaneni. Iqiniso ukuthi akungabazeki ukuthi izisekelo eziphakanyiswe yisikole sethu zazidinga, ikakhulukazi ukusibeka esimeni somlando nezenhlalo, isibindi esikhulu esivela kubo bonke labo mavulandlela. Ngaphezu kwalokho, izindlela zokusebenza abazisebenzisayo bezinamaqhinga amasha futhi zivuselele indlela yokuqonda imikhakha ngayinye ethintekayo, into edonse amehlo ezingeni lezemfundo nokufundisa futhi yenze umphakathi wothisha nabafundi ababambe iqhaza kulesi sikhathi samanje wande ngokuthe nkqo. Kanye noGropius kwakusuka ezibalweni zokuqala zesiqu se- Paul Klee, Vassily Kandinsky, umdwebi kanye nomklami u-Oskar Schlemmer, noma umklami nomthwebuli wezithombe uMoholy-Nagy; ngamafuphi, abanye babaculi abasha besikhathi.
Yaqhamukaphi iLa Bauhaus futhi yiziphi izici eziyivezayo?
Okwamanje kwasungulwa eWeimar, eJalimane futhi singasho ukuthi ngaphezu kwesikhungo sokufunda noma inkambiso yezifundo kwaba yifilosofi noma indlela yokuphila, okwakwazi ukweqa imikhawulo eyayinikezwe umphakathi wangaleso sikhathi. Yabelana ngokufana okuthile nabaposi be-Art Deco futhi ibiyisisekelo esicacile sokuvela okulandelayo kwe-minimalism (khumbula ukuthi lokhu okulandelayo kwavela ngemuva kweMpi Yezwe II) ngoba phakathi kwezimpawu zayo eziyinhloko nemigqa yentuthuko umqondo wokulinganisa. Abaculi bethu bakhulelise inqubo yokudala kusuka ku-prism eyayizama ukuqeda nokucindezela zonke lezo zinto ezingadingekile ukuze kutholakale ukubola kokwakhiwa ezintweni zayo eziyisisekelo. Ngezansi sizobona ngendlela ecace kakhudlwana lezi zibonelo eziguqulelwe ekwakhiweni kwelogo kanye nobunikazi bezithombe nobenkampani.
Ubunikazi bezinkampani kanye nelogo design
Ngokombono wobuciko, iBauhaus ibuye ifake ngaphakathi kweziphakamiso zayo eminye imisebenzi efana naleyo esetshenziswe amaConstructivists aseRussia nawo aphuza ubulula nesibindi lapho enza iziphakamiso. Umphumela womsebenzi wakhe wawungumqondo olula owenziwa ngumphakathi ngenxa yokushoda kwemihlobiso nezinto zawo ezilula, ezinesihluku futhi ngasikhathi sinye into enhle. Ezingeni le-chromatic sithola imibala nobubanzi obumele kakhulu, okugqamisa imibala ebomvu nemibala emnyama. Yize lezi zinketho ezimbili zimelela kakhulu, iqiniso ukuthi noma imuphi umbala onokuphela okuhlanzekile futhi obeyingxenye yokwakheka okuyisicaba nokuqhathanisiwe usebenze kahle kakhulu njengesikhombi salesi senzo. E-cinema bekukhona nomthelela futhi ukubonakaliswa okuhle kwalokhu kungamafilimu kaWes Anderson, ikakhulukazi iThe Tenenbaums, lapho kunokusetshenziswa okuphawulekayo komshini wohlobo lweFutura, ifonti okuthi yize ingadalelwanga eBauhaus Yebo, yathuthukiswa ngasikhathi sinye futhi inezincazelo ze-rationalist kakhulu kanye nobuhle be-avant-garde.
Njengoba kungenzeka ukuthi uzibonile zonke lezi zici, eziqondwa kabanzi ngaphansi kweminimalism elinganiselayo, zisengatholakala namuhla ekwakhiweni kwanamuhla, ngokuba yizibonelo ezinhle kakhulu Izimpawu ze-Faboo Taboo ne-Axion.