Zonke izinhlobo zokubonakaliswa kobuciko ziye zangena ekwakhiweni kobunikazi bezinkampani kanye nomqondo wemikhiqizo namalogo. Isibonelo esihle yileso engikulethela sona namuhla futhi esakhiwa yinganekwane Pablo Picasso: Indlela yokudweba yokukhanya edumile, yize kuyiqiniso ukuthi ngaphambi kokuba iqhawe lethu linqume ukuyizama, abanye ochwepheshe nabadwebi benza iminikelo yabo emincane.
Okushiwo ukusetshenziswa kwale ndlela ekwakhiweni kwezitembu nemikhiqizo yebhizinisi kusiholela kubuncane bokukhuluma ngezinganekwane zobuciko, izinganekwane nemiqondo echichima ngesikhathi.
Umsuka we-Light Painting
Konke kwaqala ngonyaka we-1914, isikhathi lapho kwakwenziwa khona ubuchwepheshe bokubamba futhi kwakumayelana nokuqonda inqubo yezithombe ngokuphelele. Kulo mongo kwavela iziphikiso zokudweba okukhanyayo, kepha-ke hhayi ngezinhloso zobuhle noma zobuciko kepha ngophenyo olucacile nangendlela ethile yezinjongo zesayensi. Izandla zokuqala ukwenza lo mphumela kube ngezikaFrank Gilbreth nonkosikazi wakhe uLillian Moller Gilbreth abasebenzisa amalambu amancane ukulandela ukunyakaza okwenzeka ngenkathi kwenziwa isithombe sesikhathi eside. Inhloso kuphela kwakungokwandisa inqubo nokwenza lula umsebenzi owawenziwa enkampanini ababegijima kuyo.
Kodwa-ke, kamuva nangaphambi kukaPablo Picasso, umdwebi uMan Ray usevele wanquma ukuzama le «nqubo» entsha, ikakhulukazi ngonyaka we-1935, ngaleso sikhathi lapho asinika khona uchungechunge lwezithombe, lezi sezivele zicacile ngesisindo sobuciko nobuciko obucacile ukuthi ibibizwa ngokuthi Isikhala Sokubhala. Ukwenza lokhu, wavula i-shutter yekhamera yakhe kakhulu futhi wasebenzisa ithoshi elincane ukwenza uhlobo lwama-swirls nolayini emoyeni. Ngaphambi kokuthi uPicasso acubungule le ndlela, uGjon Mili wethule amasu wokukhanya we-strobe wokuthwebula ukunyakaza ezindaweni ezinkulu nangokuchayeka okukodwa, into esasetshenziswa ngabathwebuli bezithombe abaningi emini nasebusuku.
Kodwa-ke, ngawo-1950 uPicasso waqala ukwakha uchungechunge lwezithombe zokuhlola ezazithonywe futhi zagqugquzelwa ngamasu kaGjon Mili, okwakungowesithambeka secentaur ngomthombo omncane wokukhanya lowo othole ukuthandwa kakhulu futhi cishe lowo bekulokhu kuvame ukuthathwa njengesethenjwa sokukhuluma ngomdwebo wokukhanya. Kancane kancane umculi wethu wayedala amafomu ahlukahlukene futhi asebenzela izingoma ezazithi yize ekuboneni kuqala kube lula, ngokungangabazeki zazinomthelela omuhle futhi zisho lapho kuziwa ekuqondeni isithombe, ubuciko, ukuhlolwa kanye nama-echoes weqiniso. Imikhondo kaPicasso ngesimo semidwebo.
Izici nezincazelo zendlela
- Ubuciko basemgwaqweni, ukubhekiswa kugrafiti nenkululeko yokudala: Ngemuva komdwebo wokukhanya sithola imiphumela efana kakhulu naleyo etholakala ngemuva kobuciko basemgwaqweni futhi icwiliswe kufilosofi yama-graffiti. Kuyindlela yokwephula ngandlela thile nge-academicism, indlela yokuhlola okuvuthayo nokushiya imithetho. Impela noma yini ingaba yindwangu yethu ethile futhi ngale ndlela ubuciko bungenza noma yikuphi, nganoma yiluphi uhlobo nangaphandle kwanoma iyiphi ipharadaym noma i-decalogue yemfundiso.
- Ingxenye ye-Ephemeral nobukhulu obungokomzwelo obufakwe ekwakhiweni kwezakhiwo okucacile: Enye yezinto ezisithinta kakhulu kulezi zithombe ze-Picasso yindlela yokumelwa nokwenza ubuciko ngohlobo "lomsebenzi" kusukela umculi wethu azibonakalisa kithi phakathi kwenqubo yokudala futhi esongwe ngaphansi kwemisebe yokukhanya kusuka owakhe umsebenzi. Lokhu kunjalo kunesisindo esibalulekile enkulumweni njengoba kugqamisa isimo semvelo sayo yonke into esizungezile, umhlaba, ubuciko nokudlula kwabantu empilweni.
- Ukulwelwa nokuqiniswa kwama-avant-gardes wobuciko: Ngenxa yesikhathi lapho yathuthukiswa khona njengomthombo wobuciko futhi nangenxa yesibalo esasithuthukisa, singagqamisa ukuthi ukusetshenziswa kwale ndlela kunoma yiluphi uhlobo lokwakheka kuyindlela yombhalo wamaProthestani. Kukhona ukuvuselelwa komoya ngomqondo wokulwelwa kobuciko obakhuthazwa ngenkathi yaseSpain yangemva kwempi kanye ne-avant-garde. Ubuciko bubalulekile futhi ukubonakaliswa kobuciko akupheli: Kungabhalwa nganoma iyiphi indlela, nganoma iyiphi inqubo futhi kunjalo nganoma iyiphi injongo.
Umdwebo Okhanyayo kumklamo we-logo
Kukho konke lokhu, akumangazi ukuthi imikhiqizo emikhulu ikhethe ama-logo alingisa le nqubo. I-aesthetics yezinto ezidalwe ngale ndlela ilula ngokwanele ukuthi ilingiswe noma ilingiswe ku-Adobe Illustrator noma olunye uhlelo lokwakhiwa kwedijithali. Ezikhathini eziningi, lolu hlobo lwamalogo luyakhuthazwa ngoba, ngemuva kwakho konke, uma lukhonjiswa njengezingoma ezinamandla, lumelela into ye-Light Painting ngendlela ethembeke kakhulu futhi egqamile. Ngemuva kwalokho ngikushiya nezibonelo ezithile.
