Ezinsukwini ezimbalwa ezedlule besibheka izibonelo ezinhle zama-logo nemiklamo ekhuthazwe yinhlangano yobuciko ye I-Bahuaus Futhi namhlanje ngithanda ukuqhubeka nomkhuba ohlobene kakhulu nalokhu, empeleni banjengodade futhi banezimfanelo eziningi ezifanayo, kepha kukhona futhi umehluko ophawulekayo phakathi kwalezi zinhlangano ezimbili.
Ngokulandelayo sizobuyekeza ukunyakaza I-Art deco futhi sizobona ezinye izibonelo eziguqulelwe ukwakheka kwelogo.
Ivelaphi i-Art Deco futhi yiziphi izici eziyifakayo?
Igama elithi Art Deco laqanjwa ngasekupheleni kweminyaka yama-20 njengegama lezitayela zokusika zeJiyomethri ezaba nomthelela omkhulu ekwakhiweni phakathi nawo-1925 futhi lisuselwa embukisweni wango-XNUMX 'Wezobuciko Bokuhlobisa' eParis, owabonakala umbukiso omuhle wesitayela.
Izibonakalise kwezobuciko bokuhlobisa, ubuciko bokwakha, imidwebo yezithombe, ukwakhiwa kwezimboni, ukwakhiwa kwemfashini, ubucwebe, nokwakhiwa kwangaphakathi yize kunjalo kodwa kodwa okuncane kwezobuciko obuhle (ngokwesibonelo ukudweba nokubaza).
Njengoba ibhaliswe ngesikhathi esifanayo lapho uLa Bahuaus azalelwa khona njengamanje, yabelana ngengxenye enkulu yezici zayo, igqamisa phakathi kwabo ukuthambekela kwayo ekuqhekekeni. Endabeni ye-Art Deco sikhuluma ngokuvela okubuye kube ngobuningi kakhulu futhi okuzibonakalise ngezici ezithile, ngakho-ke izici zayo ziyasebenza ezindaweni ezahlukahlukene:
- Ingabe liphefumulelwe ngu ama-vanguards okuqala: I-Constructivism, Cubism, Futurism, iSikole saseLa Bahuaus ne-Expressionism. Ithonya leCubism neBauhaus, elixubene ne-Suprematism nokuthanda ama-motif aseGibhithe, ama-Aztec nawase-Asiriya, okwenza isitayela esasibonakala ngezinhlobonhlobo zezithako noma i-eclecticism.
- Njengesitayela esazalwa eminyakeni yomshini, wasebenzisa ubuqambi balezo zikhathi ukuwangenisa ezinhlotsheni zawo: imigqa ye-aerodynamic, umkhiqizo wezindiza zanamuhla, izibani zikagesi, umsakazo, ukugqokwa kolwandle kanye namabhilidi ayisibonelo ngokungangabazeki okwakhuthaza le nhlangano yobuciko.
- Lezi zithonya zokuklama ivezwe ngamafomu amancane, ngobukhona bamabhulokhi ama-cubist noma ama-rectangles kanye nokusetshenziswa kwama-symmetry kanye ne-geometrization engaguquki yomumo.
- Ukusetshenziswa kwe-typography kubonakala nge ukusetshenziswa kwemiklamo enesibindi, i-sans-serif noma i-sans-serif, nemigqa eqondile (ngokungafani namajika anesono nawokwemvelo we-Art Nouveau).
- Ezingeni elijwayelekile i- i-geometry ye-aerodynamic, amazombe, ezanamuhla nezokuhlobisa, kwakuyimigomo ezwakalisa isifiso ngasikhathi sinye sokuhumusha iminyaka yesimanje yemishini futhi ngasikhathi sinye yanelisa uthando lokuhlobisa.
- Emisebenzini yakhe uzama ukumela okuthile okukhishwayo ziphefumulelwe yimvelo, njengemisebe ekhanyayo ekhanyayo, uketshezi olunamanzi, noma amafu akhanyayo.
- Ngakolunye uhlangothi ekubazweni nasekuklanyeni i ukumelwa kwezilwane ibibhekisa ngokusobala ezimfanelweni ezithile ezifana nejubane futhi kulokhu basebenzisa ama-gazette, ama-greyhound, ama-panther, amajuba noma izindwandwe.
- Ngaphezu kwalokho, a ukukhuluma njalo kuzo zonke izinhlobo zezinto ze-phytomorphic (esimweni sesitshalo) nezimbali, kusetshenziswa i-cacti noma izihlahla zesundu ezimelwe ngezincazelo zejometri.
Yize sigxile ekwakhiweni kwelogo, ngezansi ngikushiya nenketho yamadizayini noma amaphosta aphuza kulo mkhuba:
Ubunikazi bezinkampani kanye nelogo design
Ithrendi yethu yathuthukiswa eParis futhi ngaphezu kwakho konke ivelele ubuhle obugxile ngaphakathi kwezinhlobo zayo, ubuncane bezinsizakusebenza zayo namandla adlala ngawo ngombala. Akungabazeki ukuthi ukwakhiwa kwezakhiwo kuqondisa okushiwo yilesi sikole, ukwakheka okubekwe phambili kwezikhala kuyinto ebalulekile. Vele, i-aesthetics yayo iphinde yagqama emkhakheni wobunikazi be-graphic kanye ne-logo ngamaphrojekthi amakhulu afana ne-Yves Saint Laurent's, athuthukiswe futhi aklanywa ngu-A. Cassandre. Kanye nomklamo owudalele IPivolo limele ngokuphelele lo wamanje. Singathola izinkomba ezicacile namathonya emisebenzini eyahlukahlukene njengamalogo we UMeow noMshini lokho kudlala ngokubola okuphelele kunakho konke kumafomu aphansi nezinto ezifakwe ngaphakathi kwalolu hlobo lohlamvu oluvela kulogo ngayinye.
Njengoba singaqonda kalula, kukhona ukuthanda yonke into ephathelene neJiyomethri, ubungcweti, imishini nokuthuthuka kwezobuchwepheshe. Imishini, ukufuduka emadolobheni kanye nokuvela komphakathi omusha wabathengi kuyimithombo esemqoka yokukhuthazwa kubaklami bethu ababa ochwepheshe nemishini yama-logo abo. Singasho ukuthi lesi sitayela sigxile kakhulu kuma-echelon aphezulu omphakathi futhi ukunethezeka kwakufunwa esiphakamisweni ngasinye ngokusebenzisa amajika angahlehlisi, abesifazane kanye nenhle. Ubugovu, ubugagu, ukuthanda izinto ezibonakalayo nobuciko ngamagama achaza kahle yonke le ndawo yobuciko.
Njengomehluko omkhulu neLa Bahuaus sithola ukuthi i-Art Deco, yize izwa nokuthakazelisa okwesabekayo kwamafomu futhi iyisebenzisa njengemoto yokwephula amaphethini edlule, ayizami ukusondela noma ukujoyina okusebenzayo. Ngokuphambene nalokho, ikhetha ukuhlala ekuhlobiseni, isebenza njengombukiso. Bheka lowo mqondo wokucabangisisa bese ubheka ebuhleni obulethwa yinkathi entsha yeminyaka yama-20. Singabathola abasindile kuleso sikhathi emisebenzini ehlukahlukene, nezakhiwo ezifana nezakhiwo zeRockefeller Center eNew York.
