Ikhofi ngomunye wemikhiqizo ethengiswa kakhulu emhlabeni jikelele. Akukhona nje kuphela ukuthi ukungenisa izihambi kanye ne-gastronomy kubalulekile kulo mkhakha, kodwa sekubaluleke kakhulu njengento yamasu kwezinye izinkampani.
Ezweni lakithi, ngaphezu kwamakhilogremu angu-4 wekhofi adliwa ngonyaka ngomuntu ngamunye, uma lokhu kubonakala sengathi kuningi kuwe, eFinland yi-12 kilos esetshenzisiwe. Namuhla, sizokwabelana nawe ngamalogo adume kakhulu esitolo sekhofi laphaya.
Amalogo adumile esitolo sekhofi
Sithemba ukuthi nakuwe, lezi zinhlobo zezindawo aziyona nje indawo yokuthola ukulungiswa kwe-caffeine, kodwa siyibona njengendawo yokuhlangana., siphumule futhi sikwenze kube indawo yethu yokusebenza, singakhiqiza nakakhulu.
Amathilomu abe yindawo ebalulekile kithi futhi uma eyizindawo lapho ungakhululeka khona futhi ujabulele ikhofi elimnandi, okungcono nakakhulu. Kulezi zindawo, ukuba nelogo ebonakalayo nehlukile kuzisiza ukuthi ziqashelwe.
Okulandelayo sizokukhombisa futhi sikhulume ngamalogo ahlukene ezitolo zekhofi ezidumile okufanele uzazi.
UDunkin 'Donuts
Inkampani eyaziwa emhlabeni wonke ngezinhlobonhlobo zayo zama-donuts nekhofi enhle, engayekile ukukhula kusukela yaqala ukuvela. Ngawo-50, i-Dunkin Donuts yokuqala yavulwa eMassachusetts nguBill Rosenberg.
I-logo yale nkampani ibonakala kakhulu ngenxa yemibala yayo ekhanyayo. Inhlanganisela yewolintshi nemagenta esetshenzisiwe iyenza ibe nobuntu obujabule. Ukwengeza, ukusetshenziswa kohlobo oluyindilinga kwenza ilogo ibukeke iheha, ikwenze ufune ukuluma.
I-McDonalds-Mc Cafe
Kulokhu sikhuluma ngendawo yokudlela yakwaMcDonalds ewuchungechunge lokudla okusheshayo. Yaqala ukubonakala ngo-1993, e-Australia. Ngakho-ke uchungechunge lokudla lwalufuna ukusizakala nokudala umkhuba wokusetshenziswa kwekhofi.
Le logo ayihlanganise lutho nelogo yakwaMcDonalds yasekuqaleni, ihlukanisiwe emibaleni ebomvu nephuzi. Kuwubunikazi, nesitayela esikhuthazwe ukubhala ngesandla. Ngemibala esekelwe kwithoni yegwebu lekhofi.
Starbucks
I-Starbucks Corporation iwuchungechunge lwezitolo zekhofi ezasungulwa ngo-1971 eWashington. Ingenye yezinkampani ezinkulu ezihweba ngekhofi emhlabeni. Inezitolo ezingaphezu kwezinkulungwane ezingama-24, ihlukaniswe emazweni ahlukene angama-70.
I-chain of cafeterias, ine- isithombe se-mermaid kulogo yayo, okwenza uphawu lwayo lube olunye oluqashelwa kakhulu. Isithombe salo mkhiqizo senziwe lula ngokuhamba kwesikhathi, namuhla sinesithombe se-mermaid emhlophe, kusizinda esiyindilinga esinombala oluhlaza wenkampani.
Tim Hortons
Sikhuluma ngoxhaxha lwezitolo zekhofi emhlabeni wonke olwasungulwa ngo-1964 inkampani eqanjwe ngabo, uTim Hortons noJim Charade. Ivela okokuqala e-Ontario, eCanada, igxile emikhiqizweni efana namakhekhe, amadonathi nekhofi.
Isithombe somkhiqizo salolu chungechunge siye savela ngokuhamba kwesikhathi, siba sincane kakhulu. Ilogo yayo yamanje iqukethe kuphela igama lenkampani elinombhalo ohlanganisayo. Lokhu bunikazi kusebenzisa umbala obomvu kulogo yakhona ngoba bawuthatha njengombala okhanga kakhulu.
ICosta Coffee
Yasungulwa ngo-1971 ngabazalwane ababili base-Italy, iCosta Coffee iwuchungechunge lwamazwe ngamazwe lwezitolo zekhofi. Ingesinye sezitolo zekhofi ezinhlanu ezinezindawo ezivuleleke kakhulu emhlabeni jikelele.
Eminyakeni eminingi kangaka yomlando, inkampani isanda kwakhiwa kabusha isithombe somkhiqizo wayo. Ilogo yamanje ibilokhu isebenza kusukela ngo-1995, lapho kwakhiwa ibheji eliyindilinga lapho kuvela khona igama lomkhiqizo, idethi yomsuka kanye nesithonjana sikabhontshisi wekhofi.
Lavazza
Aligcinanga nje ngokuhlala ohlotsheni oludumile lwekhofi, kodwa emhlabeni wonke livule izitolo zekhofi ezahlukene lapho inikeza khona imikhiqizo yayo eyahlukene. Inkampani yase-Italy, ezinikele ekuchazeni ikhofi eyazalwa ngo-1895 eTurin.
Kuwo wonke umlando wayo, uhlobo lwenziwe kabusha kaningi ngobunikazi balo kuze kube yilapho lufinyelela ilogo yamanje eyakhiwe kuphela ukuthayipha. Ukuhlelwa kabusha kwenziwa yi-studio ye-Tesla, eyenza ilogo nge-typography esindayo kanye nezinguqulo eziningana zemibala.
Nespresso
Njengasesimweni esedlule, I-Nespresso ayizange ibe yodwa ekuthengisweni kwekhofi nemishini, kodwa ivule izindawo zokudlela ezihlukene emazweni ahlukene.. Yasungulwa ngo-1986, yiNestlé Group. Iwuphawu oluqashelwa ngemikhiqizo yalo yekhwalithi ephezulu.
Ubunikazi bayo benziwe nge-typography nesithombe. I-typeface esetshenzisiwe ifonti yangokwezifiso eyenziwe yi-Zecraft. Uhlamvu ongufeleba ongu-N lomkhiqizo luyisithombe esinikeza umnyakazo kulogo futhi lwenziwe ngezingxenye ezimbili zesibuko.
Maxwell House
Ekugcineni, sikhuluma ngalokhu Umkhiqizi womkhiqizo waseMelika kanye nomsabalalisi wekhofi. Ivela okokuqala ngo-1892, futhi namuhla ibhekwa njengenye yemikhiqizo edume kakhulu nethengiswa kakhulu emhlabeni jikelele.
Ngokuhamba kwesikhathi, i- Ilogo yalo mkhiqizo yenziwe lula ekuklanyweni kabusha ngakunye kuze kufike kweyamanje, esetshenziswe kusukela ngo-2014.
Ihlanganiswe ngu i-typography enama-serif kanye ne-shading eyenza kube nokubukeka kwevolumu. Ngaphezu kwalokho, emshweni ochazayo, kusetshenziswa ifonti yeskripthi ngethoni empunga ngezinye izikhathi engabonakali. Futhi-ke, isithombe sayo esiyisakhiwo sodumo sesiphuzo esichithekayo inkomishi.
Lezi zitolo zekhofi, ezaziwa emhlabeni wonke, zazi ukuthi zingavela kanjani hhayi nje ngokwentengiso kodwa futhi nangezithombe.. Kukhona okuningana, okudlula izindinganiso zokubonisa isici esimele ikhofi, ngoba abasiboni isidingo sokwenza ireferensi emkhakheni.
Wonke lawa ma-logo esiwabonile ayisibonelo esicacile semiklamo eyenziwe ngendlela efanele futhi eguquguqukayo kakhulu ukuze isetshenziswe emithonjeni yezindaba ehlukene. Sithemba ukuthi bazokukhuthaza ngenkomishi yekhofi eshisayo.