ama-logo we-typographic

Uma sikhuluma ngobunikazi bebhizinisi noma ukwakheka komkhiqizo, siyabona ukuthi amabhrendi athuthuke kanjani emakethe ngenxa yemiklamo yawo. Kuvame kakhulu ukubona ama-logo ezinhlobo ezahlukene.

Kodwa ikakhulukazi, kufanele sigcizelele labo asebengene emlandweni ngenxa yokubhala kwabo. Ukukhethwa kwe-typography enhle noma esebenzayo kuhlanganisa u-90% wempumelelo kamazisi emkhakheni wokuklama.

Kungakho, kulokhu okuthunyelwe, Sikhuluma ngokuthi zinjani lezi zinhlobo zamalogo nokuthi yiziphi izici ezethulayo. Futhi, ekupheleni kokuthunyelwe sizophakamisa amanye amathuluzi angcono kakhulu ukuze ukwazi ukuklama owakho.

Izimpawu ze-typographic: ziyini

Uma sikhuluma ngemiklamo ye-typographic, sibhekisela kumklamo womkhiqizo onqunywa ngokugcwele uhlobo olulodwa noma eziningana. Kubalulekile ukunakisisa lesi sici njengoba ukukhetha okuhle kwe-typography kuyilungele impumelelo yakho. 

Ngokuvamile ama-logos abonakala ngokuyinhloko nge-minimalism yawo kanye ne-essence elula. Yingakho begqama kwabanye futhi behlukaniswa ngokuklama kwabo. Ngezansi, sikubonisa ezinye zezici ezibalulekile okufanele sizicabangele lapho siklama ilogo.

Izici ezijwayelekile

Kugcine kulula

Ubulula bufana nokusebenza ekwakhiweni. Ngakho-ke, kuhlale kunconywa ukwenza umklamo olula ngangokunokwenzeka. Konke okungangcolisa isithombe somkhiqizo wakho, kubalulekile ukuthi sazi ukuthi singakuhlehlisa kanjani ngaso sonke isikhathi futhi ngale ndlela okusala kuphela lezo zakhi ezimele uhlobo lulonke.

Kafushane, zama ukufunda, ukuphenya nokukhetha i-typography okulula ukuyibona, ukuyifunda futhi emele, ngenxa yokwakheka noma ukubukeka kwayo, kodwa inqobo nje uma isebenza ngendlela exhumana ngayo.

Yiba ngowokuqala futhi udale

Ubuciko buyisisekelo futhi bunquma kakhulu uma sikhuluma ngomklamo oqala ukusuka ekuqaleni. Kodwa-ke, uhlobo oluthathwa njengoqobo, kuwuphawu olungakaze lubonwe ngaphambili futhi oluhlangabezana nezici zokuba ilogo eyingqayizivele. 

Iqiniso elilula lokwazi ukuthi umkhiqizo ungowokuqala, ulibeka ngendlela evumayo emakethe. Ukwengeza, ku-psychology yezithombe, kuthiwa uhlobo olungakaze lubonwe ngaphambili kulula kakhulu ukukhumbula kunelo esilibona ngeso lengqondo nsuku zonke.

kwenze kube okubalulekile

Umsebenzi wokumaketha uyinto enzima kakhulu futhi enzima uma sikhuluma ngokuba nempumelelo ehlala iminyaka. Kodwa yonke into ineqhinga layo futhi kulokhu iqhinga ngumzamo. Umklami owenza ucwaningo unyaka wonke uzothola umphumela ongcono kunomklami osanda kwenza ucwaningo izinyanga ezintathu. 

Kungakho iphrojekthi ngayinye esiyenzayo ibalulekile, futhi ngayo, umphumela oza ngemuva kwayo. Sikweluleka ukuthi unganeliseki ngento yokuqala oyitholayo futhi uqhubekele phambili. Beka imikhawulo nezinselele. Kuyoba okungcono kakhulu empumelelweni yakho.

Ama-logo amahle kakhulu we-typographic

Coca Cola

Uhlobo oludumile lweziphuzo ezibandayo selwenziwe emhlabeni wonke futhi alukaze lushiwo kangcono. Futhi akubanga ngenxa yokuthi umkhiqizo wayo udayisiwe kanjani, okubalulekile futhi ukugcizelela, kodwa futhi i-logo yayo kanye nomklamo osetshenzisiwe sekwehlile emlandweni.

Ilogo yenziwe nge-typeface eyaziwa ngokuthi iskripthi noma ukubhala ngesandla.. Igcina ukubukeka okungajwayelekile naphezu kokuba wuhlobo lwesiphuzo esithambile. Ngaphezu kwalokho, into ebuye ibonise umbala wayo obomvu. Inobubanzi bayo okuthi, kanye ne-typography yayo, ibe enye yemikhiqizo ebaluleke kakhulu futhi esetshenziswayo emakethe.

Vogue

Uma sisuka emkhakheni weziphuzo futhi sidlulela emkhakheni wokuhlela okwengeziwe noma emhlabeni wemfashini yesimanje, siyabona ukuthi iVogue iphinde yasebenzisa ukwakheka kwe-typographic yomkhiqizo wayo. Umagazini wemfashini odumile uye wangena emlandweni hhayi nje ngenxa yokuklanywa komagazini bawo, kodwa ngenxa yophawu lwayo, ngenxa yesimo sayo esingcolile nesihlelekile. I-typeface elula ekhombisa konke ukunethezeka futhi imaka ngaphambi nangemuva embonini yemfashini.

Cadillac

I-Cadillac iwuhlobo lwezimoto olusohlwini lwezinye ezibaluleke kakhulu ezisezingeni eliphezulu. I-logo yayo isho futhi iveze izici zonke izimoto zayo ezinazo: izinto eziwubukhazikhazi, ubungcweti, ikhwalithi kanye nenani eliphezulu lemali emotweni yayo ngayinye.. Lena yindlela abanqume ngayo ukudizayina umkhiqizo, kanye nombhalo obhalwe ngesandla obhalwe ngomalukeke, okwazile ukuqoqa ezinye zezici ezimele kakhulu.

Ngokungangabazeki, ziyimiklamo ephumelele kakhulu ngaphakathi kwemboni yezimoto, futhi ngenxa yalesi sizathu, bathole ukuqashelwa okuhle.

Yahoo

Olunye uhlobo noma amalogo angafinyeleli kulolu hlu i-Yahoo. Isiphequluli se-inthanethi esidumile saziwa emhlabeni wonke ngenkundla yayo ehlaba umxhwele nemele imibuzo. Njengoba nje inkundla yakho ibinjalo, kanjalo nomklamo wakho welogo.

Idizayini elula, ene-typography eyindilinga futhi ephilayo. Kodwa njalo ukugcina izici ku-typography yayo. Umbala wayo obomvu uhambisane ne-typography yayo kahle kakhulu ngaso sonke isikhathi, okwenza kube enye yemikhiqizo esebenza kakhulu noma imiklamo, ngaphandle kokungabaza.

Disney

Asikwazanga ukushiya ilogi edumile ye-Disney, ilogo egcwele umlingo, amaphupho, izithombe ezinyakazayo nendawo yokubuyela ukuze ube umfana noma intombazane futhi. Ngaphandle kokungabaza, ukwakheka kwelogo yayo kuhambisana nesithombe u-Walt Disney ayefuna ukusinikeza umphakathi.

Noma nini lapho ilogo edumile ivela ezikrinini, siyamamatheka sazi ukuthi bekuyingxenye yobuntwana bethu iminyaka eminingi. Ingenye yezici eziyenza ibe ngeminye yemiklamo ehamba phambili embonini yamafilimu, ubude bayo. Ubani ongeke afune ukuba ingane futhi?

Izinhlelo ezinhle kakhulu

Umfanekisi

Asikwazanga ukushiya lelo thuluzi ngemuva ukuze siqale uhlu. Ingenye yamathuluzi noma isofthiwe eyingxenye ye-Adobe. Futhi akukhona ukuthi iyithuluzi lenkanyezi, kodwa iyindlela engcono kakhulu yokuklama imikhiqizo yakho. Inochungechunge lwamathuluzi ayenza ibe inketho engcono kakhulu.

Ngokukwazi ukusebenza ngama-vector, ungaklama ngazo zonke izindlela nangayo yonke into oyifunayo. Ngaphezu kwalokho, isivele inqunywa ngokuzenzakalelayo uhlu lwamafonti noma amaphakheji ongaqala ngawo ukusebenza noma ukuphrojusa umklamo wakho.

Canva

Impela usuzwile ngeCanva. Ingenye yezinketho zamahhala zabaqambi nabaqambi abaqalayo. Inezifanekiso ezahlukene lapho ungasebenzisa khona imiklamo yakho ngendlela enethezeke kakhudlwana.

Inkinga kuphela ukuthi lapho usebenza nezinye izifanekiso zabo, singathola amabhrendi asebhalisiwe kakade futhi afana noma afana ncamashi newethu, okususa lelo phuzu lokusuka kanye nokudala enqubweni yokuklama. Ungakwazi futhi ukuklama ezinye izici zokuhlela ezifana namakhadi ebhizinisi njll.

Indawo

I-Placeit ingelinye ithuluzi elibuye libe usizo kakhulu phakathi nenqubo yokuklama ilogo. Kuyinkundla eku-inthanethi ongakwazi ngayo ukufinyelela ekwakhiweni kwe-logo kuphela, kodwa nasekuklanyweni kwamanye ama-mockups, imiklamo eku-inthanethi yokuqukethwe okuthile noma amanethiwekhi omphakathi, noma ukuhlela ividiyo. 

Ingelinye lamathuluzi aphelele azoba usizo olukhulu kuwe ukuthi uqale. Ngaphezu kwalokho, futhi inengxenye yamahhala noma ye-beta, okusho ukufinyelela okulula nokukhululekile lapho ungenza khona imiklamo yakho ngokushesha.

Photoshop

Akuyona inketho efanelekile kakhulu yokuklama ilogo, kodwa futhi inethuba lokwenza kanjalo. Nakuba singasebenzi ngama-vector, okwenza umsebenzi wobunikazi ube nzima kakhulu, kungenzeka futhi ukuwenza futhi uwaguqulele ku-PNG ukuwafaka ngale ndlela kwezinye izimali zenzalo.

Ingenye ye-software noma izinhlelo zokusebenza eziyingxenye ye-Adobe, futhi, ngaphandle kokushiyeka kwayo ngomklamo wobunikazi, iphinde ibe nezintandokazi zayo ngokwamathuluzi ayo. Njengoba inamathuluzi wokuhlela ahlukene namabhulashi.

Isiphetho

Bayanda abaklami ababhejayo ngalolu hlobo lwedizayini yamalogo abo. Ama-logo we-typographic ehle emlandweni wokuthi amafonti awo anjani. Okumbalwa abangakuqapheli ukuthi ifonti elula ingadlulisela ini ekwakhiweni kwethu noma ezingqondweni zethu.

Ngenxa yalesi sizathu, ukuklama nakho kuyisici esingokwengqondo ukuthi, uma sikwazi ukufinyelela izethameli zethu ezihlosiwe, kungaba yimpumelelo ephelele, noma ngokuphambene nalokho, inhlekelele ephelele. Ngamafuphi, sithemba ukuthi ufunde kabanzi mayelana nalolu hlobo lwamalogo nemiklamo, futhi unesibindi sokuklama owakho.