Amalogo: Ukwahlukaniswa kanye nama-typologies

I-Graphic Design njengesiyalo iye yavela ngokuhamba kwesikhathi njengomsebenzi wobungcweti onolwazi olubanzi kanye namagama abhekise emiqondweni e-oda umhlaba wayo. Uma sihlolisisa amagama asikwazi ukunganaki ukuthi elinye lamagama asetshenziswe kakhulu emhlabeni wezithombe yisakhamuzi esijwayelekile wuphawu. Kepha, Sikhuluma kangakanani ngendlela eyiyo futhi emfushane ephumelelayo uma sisebenzisa leli gama?

Sawubona mdwebi wezithombe, ukuthi umuntu ongekho ngaphansi kohlaka lwethu lobungcweti wenza amaphutha amatemu. Kepha wena njengochwepheshe kumele ukhulume kahle futhi wazi. Lapha ngikukhumbuza ukuhlukaniswa okuyisisekelo okukhona maqondana nalokhu futhi okuzosiza kakhulu ukukhumbula mhlawumbe imiqondo elele.

I-logo

Ngokwesayensi yakhiwa inyunyana yezimpande ezimbili ezinolimi. Ngakolunye uhlangothi ama-logos engahunyushwa njengegama futhi ngakolunye uhlangothi typos lokho kubhekisela kusibonakaliso noma ekubhaleni ngesimo sombhalo. Ukwazi lokhu singabona kalula lokho okushiwo umqondo. Uphawu lapho-ke kuzoba ukuthi ukwakhiwa okwakhiwa kuphela ukuqoqwa kwezinhlamvu noma izinhlobo ezakha amagama.

Imagotype

Izakhi zolimi ezisekela igama lethu zibhekisa ekumelelekeni komkhiqizo othembele kuzo zombili izakhi zezimpawu nezomlomo. I-Etymologically yakhiwa izingcezu ezimbili ze-semantic. Ngakolunye uhlangothi i-Imago ebhekisela esithombeni, isibonisi esibonakalayo esilandela iphethini yokufana nento ethile, sikhuluma lapha ngento eyisakhiwo sodumo. Ngakolunye uhlangothi, ingxenye yesibili (uhlobo) ivela kuma-typos angadluli noma angaphansi kohlobo noma incwadi. Isibonakaliso, ukubhala, igama elilotshiwe.

Ngakho-ke, lesi simo sibonakala ngokuba yisakhiwo esakhiwe ngento yombhalo ehambisana nomfanekiso ongokomfanekiso. Kubalulekile ukukhumbula ukuthi ukuze sikwazi ukucubungula ngokuqinile ukwakhiwa komkhiqizo obonakalayo njenge-imagotype, zombili izinto zizovela ngokwahlukana. Lokhu kusho ukuthi isakhiwo sizokwakhiwa ngamayunithi amabili azimele akha iyunithi elilodwa. Ngakolunye uhlangothi isithombe noma uphawu bese ngakolunye uhlangothi ingxenye yombhalo, evame ukutholakala endaweni engezansi ngaphansi kwesithombe yize kungenjalo.

isologist

Ngakolunye uhlangothi, ngaphansi komqondo we-Isologo sithola ukwehluka kwemodi ye-Imagotype, kuphela kulokhu kunesici esincane. Kumele sibuyele kuphela ekuhlaziyweni kwe-etymological ukuqagela ukuthi kuyini. Iso impande yemvelaphi yamaGrikhi ebhekisa kumqondo wokulingana nokulingana. Masikhumbule ukuthi i-Imagotype ngomqondo oqinile ukwakheka komkhiqizo ngento ebhaliwe futhi ebonakalayo, kepha ehlala ibonakala ihlukaniswe ngokwendawo. Kulokhu, ukuze sikwazi ukukhuluma kahle nge-Isologo, okuhlukile kufanele kube yiqiniso. Zombili izingxenye kufanele zenze iyunithi, okungukuthi, ngeke zehlukaniswe ngokwendawo futhi zombili isithombe nombhalo kuzoba yingxenye yobukhulu obufanayo.

Isotype

Ngokususelwe kokungenhla, sizokwazi ukuthi i-Isotype ingokwakhiwa okususelwa ezinhlotsheni nokuthi ibhekisele kumkhiqizo ofanayo (noma ilogo efanayo) yize ingakuvezi ngokuphelele. Singahlukanisa izinhlobo eziyisithupha zama-isotypes:

• I-Monogram: Ngalesi simo sikhuluma ngokwakhiwa okwenziwe yinyunyana nokufakwa phakathi kwama-initials amaningi akha ubumbano. Kakade ezikhathini zasendulo le ndlela yayisetshenziswa futhi manje isenziwa ukufaka izicathulo ezinkomeni nokumaka ukuthi ungubani umnikazi.

• I-Anagram: Isebenzisa izinhlamvu noma izinhlamvu zamagama ebhizinisi amelwe ngendlela e-ligotyped, imvamisa isebenzisa ukuphambana ukugwema ukudideka. Ngaphezu kwakho konke, zivame ukuba wusizo kakhulu kumikhiqizo enamagama amade kakhulu futhi ifuna ukunikeza umthelela kukhasimende ngendlela eshesha kakhulu futhi esebenza kahle.

• Ama-initials: Ivela esiLatin futhi isho isifinyezo. Singasho ukuthi kudlulela ngaphezu kwe-anagram nokuthi iyaqhubeka ngenqubo yokuncipha okunodlame kakhulu lapho kungekho khona ukukhuluma ngefonetiki ngakho-ke kufanele ifundwe incwadi ngohlamvu. Ama-initials omkhiqizo ajwayele ukusetshenziswa ngendlela efundekayo ukuze kube lula ukufunda nokufana kwawo.

• Okokuqala: Kuvela esiLatin i-iniatilis ngakho-ke kubhekiswa kwimvelaphi noma ekuqaleni kokwakhiwa kwethu. Kushiwo uhlamvu lokuqala lwegama olwakha ubunikazi bebhizinisi futhi lusetshenziswa njengomthombo wokuhlanganisa.

• Firma: Akusetshenziswanga ekwakhiweni kwezithombe ukuchaza into esemthethweni yomkhiqizo webhizinisi. Isici salesi simo yikhono laso lokunikeza ukwakhiwa ngobuqiniso. Uhlamvu lwayo olubhalwe ngesandla (iSkripthi) lusiholela ekuhlanganeni okusondelene kakhulu nesitembu okukhulunywa ngaso futhi ngenxa yalesi sizathu kuvame ukwehliselwa kumikhiqizo yomuntu siqu.

• I-Pictogram: Kuqhamuka esiLatin futhi kubhekiswa ekupendweni, ngakolunye uhlangothi, igrama, kusuka esiGrekini. Ziyizakhiwo ezihlanganisa umqondo osebenza njengesithombe somkhiqizo. Zingaklanywa ngendlela engokomfanekiso ngokuphelele, okusho ukuthi, ukumelela ngokwesikimu okuthile kwangempela noma okungaqondakali okuqonde ngqo okubhekise kumanani ahlanjululwe kakhulu noma ukuzwa.