Ngokukhula kwamabhizinisi aku-inthanethi, isidingo sabaklami bokudala ukuthuthukisa ingqikithi yebhizinisi ku-logo siyadingeka. Manje njengoba amabhizinisi amaningi eza kwi-Intanethi, hhayi ama-eCommerces kuphela, kepha nezinye izinhlobo zamakhasi e-web, onke anesidingo esifanayo: ukwakha i-logo. Futhi njengomklami, udinga okuhle amafonti amalogo anelisa wonke amakhasimende akho.
Ngalesi sizathu, namhlanje sizogxila ekunikezeni amafonti ahlukahlukene wezimpawu, hhayi kuphela amahle kakhulu, kepha lawo afunwa kakhulu, lawo amahhala, lawo azonikeza lokho kuthinta okukhethekile kuphrojekthi yakho… Ngabe ufuna ukwazi ukuthi ikuphi esikukhethile?
Izici zamafonti wezimpawu
Ukukhetha ifonti yama-logo kuzwakala kulula, kepha empeleni akunjalo. Lezi zinhlobo zamafonti wezimpawu kumele zibe nochungechunge lwezici ukuze zifeze umsebenzi wazo. Futhi yiziphi lezo? Yebo:
- Kufanele kube lula ukubona nokunamathela kwimemori yakho. Ngamanye amagama, ukuthi uma uyibona, uyihlonza nenkampani eqanjwe ngayo. Uma ubeka uphawu oludidekile, nefonti engaqondakali, ngeke ikwazi ukungena emphakathini.
- Okuncane okuningi. Futhi kumafonti we-typographic. Kufanele ukhumbule ukuthi umthombo owodwa, noma okungenani emibili, ungaphezu kokwanele. Uma usebenzisa okuningi uzodala umuzwa wokungathembani kumakhasimende. Uma iklayenti lakho liyinkampani enkulu, ukubheja usebenzisa uhlobo olulodwa kuphela lohlobo. Ngakolunye uhlangothi, uma kuyizinkampani ezincane, ungafaka ifonti yegama lenkampani kanye nenye ngesiqubulo (uma sinayo).
- Iya ngokwakudala. Kungenzeka iklayenti lakho lifune ukusebenzisa uhlobo lwefonti emfashini, mhlawumbe ngoba ilubonile, yalufunda, njll. Zama ukuyikhipha ekhanda. Izimfashini ziyadlula futhi ekugcineni i-logo yakho izoba nesikhathi sokuphelelwa yisikhathi, ngakho-ke ngemuva kwesikhashana esincane kuzofanela uyishintshe ngoba izophelelwa isikhathi.
Izinhlobo zamafonti we-typographic zama-logo
Esinye isici okufanele usicabangele ukuthi, ngaphakathi kwamafonti, kunezinhlobo eziningana zamafonti, ahlukaniswe ngamaqembu amakhulu ama-5:
- Amafonti weSerif. Yizinto zakudala kakhulu futhi ezindala kakhulu, ngoba sikhuluma ngekhulu le-XNUMX (kusukela ngalolo suku aqala ngalo ukusetshenziswa). Ngokuyisebenzisa ku-logo, uzoyinika ukubukeka okulondolozayo, yize kungasho ukuthi kuyisidala, kepha kuhle futhi kuyinkimbinkimbi.
- Amafonti we-Sans Serif. Lokhu kuya ngaphezulu kokuyisisekelo, kuqeda imihlobiso yangaphambilini futhi kubhekwe ukuthi kube nemigqa eqondile nehlanzekile. Inhloso yawo ukunikeza ukucaca futhi kube lula ukuyiqonda nokwazi ukuthi i-logo isho ukuthini.
- Uhlobo lwe-Slab Serif. Lo mthombo, okuhlukile kowedlule, wavela ngekhulu le-XNUMX futhi ubonakala ngokuhlanganiswa kwalezi ezimbili ezingenhla. Ifuna ukuba nomphumela wokubuka oqinile kepha ngasikhathi sinye ukuzenza zesimanjemanje ngezikhathi. Zizungezwe ngokwengeziwe noma zimile, aziqondile njengalezo ezinye. Ngokulandelayo, badlulisa ukuzethemba kumkhiqizo nobuciko.
- Amafonti weskripthi. Lezi ziqale ukuvela ngekhulu lamashumi amabili futhi zaheha ukunakwa okuningi ngesici "sokubhala ngesandla" esithe xaxa. Lokho ababekufuna ukuthi kwakuyizinhlamvu, zona ngokwazo, ezazivele zichuma, imiklamo ehlukene, njll. Umgomo, ngalezi zimo ezinqenqemeni, ezinamaphethini, ukudala umuzwa wobuhlakani nobuciko.
- Khombisa imithombo. Okwaziwa nangokuthi amafonti okuhlobisa, lokho abakufunayo ukuthi izinhlamvu ngokwazo ziyimiklamo, ngendlela yokuthi idlalwe ngophawu oludizayinelwe ngokuphelele (izinhlamvu akudingeki ukuthi zibe amafonti, kodwa kube yiphrojekthi). Ngokuqondene nalokho abakushoyo, bafuna ukunikeza umuzwa wobumnandi, ukuzijabulisa nokuthile okungahlelekile.
Amafonti amalogo: lawa angcono kakhulu
Futhi, manje, sizobona ukuthi yiziphi izinhlobo zamafonti zama-logo esingazincoma.
UBodoni
Umthombo: Fontgeek
Le ifonti yama-logo owabonile ngomkhiqizo ezindebeni zawo wonke umuntu, ikakhulukazi uma uthanda imfashini. Sikhuluma ngeVOGUE. I-logo yayo inale fonti futhi ingenye esetshenziselwa kakhulu amabhizinisi ahlobene nemfashini, ubuhle, ukunethezeka, ubukhazikhazi, njll.
IGaramond
UGaramond uyi ukuthayipha okusetshenziswa kakhulu ezincwadini, ngoba inomklamo omuhle futhi hhayi eyisisekelo noma elula. Le nayo iphumelele impela emhlane wayo.
Isikhathi sokuqala okwethulwa ngaso kwaba ngo-1900, ikakhulukazi eMbukisweni Womhlaba eParis, futhi kancane kancane sekwenze isifaca usuku nosuku. Icacile kakhulu futhi isetshenziswa kalula kuma-logo asebenza ngobuchwepheshe noma afuna ukunikeza ukungaphelelwa yisikhathi kumikhiqizo yawo.
AmaNunito Sans
Njengoba igama liphakamisa, le fonti ayi-sans-serif. Ikona eyisisekelo ngoba kubhejwa emigqeni ecacile, ayinamandla kakhulu, futhi icace kakhulu ukuthi ingafundwa. Okungukuthi, kokubonisa, kuphelele.
Amafonti we-Logo: Didot
Ifonti kaDidot ibonakala kulogo yeGiorgio Armani. Uma unaka, ingeyohlobo lweSerif futhi yakha ngokwayo ukwakheka okuhle nokunakekelaOkudingayo ukugxila kuzithameli ezivuthiwe ngokwengeziwe.
UCanilari
Kulabo abafuna ukwakheka kwanamuhla, lokho kwehla kancane ngemigqa eqondile futhi kukodwa kubonakala kudonsekile, uneCanilari. Ifonti ewugqinsi futhi enobuciko.
Trajan
Umthombo: Graffica
Le fonti ingenye yalezo ezisetshenziselwe isikhathi eside ze- amaphosta ama-movie aseMelika, futhi kuyintandokazi kubaklami. Igxile kakhulu ohlotsheni olulodwa lwebhizinisi, njengoba isitayela salo sindala futhi singalungela kakhulu abameli, izindaba ezihlobene nokufa, inkolo, njll.
Amafonti we-Logo: Sabo
Uma iklayenti lakho lifuna iphrojekthi ehlobene namavidiyo wevidiyo, lokhu, isitayela se-arcade, ingangena kahle. Ngenxa yalowo mklamo ujabulisa abaningi futhi ungawugcwalisa (kangangokuthi awubukeki udlala kahle kepha ufana nomklami, umakhi wezinhlelo, njll. Noma ku-inthanethi, lapho kungumuntu onikeza incazelo kumthombo.
I-Rockstar
Omunye wemithombo yologo yohlobo lweskripthi yilokhu, okufuna zwelana nezilaleli ezisencane futhi udlulise ukusha, ubuciko nobumnandi. Uma iphrojekthi onayo ingeyethameli elincane, lokhu kungaba ngenye yalabo abazama.