Ezinsukwini ezimbalwa ezedlule senze ukubuyekeza okuncane kwezitayela ezigqame kakhulu zonyaka odlule ekwakhiweni kwewebhu futhi namhlanje sizobona ukuthi zonke lezi zinto zisetshenziswe kanjani kumasayithi ezinkampani ezahlukene, izinhlangano nabadwebi ngesandla Ama-awwwards, iwebhusayithi eklonyeliswa ngamakhasi akhanga kakhulu futhi akhuthazayo minyaka yonke. Uma uvakashela iwebhusayithi yabo uzothola inombolo enkulu yamawebhusayithi enobuhlakani azokukhuthaza uma kukhulunywa ngokusebenza.
Nakhu ukuhlaziywa kweshumi kwe- amakhasi ewebhu akhuthaza kakhulu asinikeze u-2015:
Kuyo sithola umklamo oyisicaba, omncane futhi ogayekayo kakhulu. Kungumklamo we-parallax lapho isikrini sihlukaniswe phakathi futhi lapho isizinda sangemuva siphendula khona lapho kuhamba igundane. Inikeza imibala ekhanyayo, ehlaba umxhwele kanye nomqulu ojulile ozoveza ngalinye lamakhasi lapho iwebhu ihlukaniswe khona. Ibuye inikeze ithuba lokuhamba ngemenyu yakudala uma siyithanda futhi kulokhu kufanele sichofoze inkinobho engaphezulu kwesokunxele.
Iveza ukwakheka lapho ukutholakala kwezithombe nezithombe kunesisindo esiningi. Inikeza izindlela ezahlukahlukene zokubonisa ukuzulazula kokuqukethwe futhi inani elikhulu lezinto lethula ukugqwayiza okulula njenge-logo ekhonjiswa ngendlela enhle nembi. Ngaphezu kwalokho, amafonti asetshenziswa ngemodi egqamile futhi izinkinobho ziyezwakala. Isethi iyi-minimalist, i-avant-garde futhi iyaheha.
Kulula kakhulu futhi kuyakhanga. Iveza isendlalelo esinemibala eyisicaba futhi ethambile ekhombisa into ezizungezelayo njengoba sislayida isikhombisi esikrinini. Ngaphezu kwalokho, isikhathi ngasinye lapho sichofoza, umbala wengemuva nento iyashintsha, ukuyiguqula ibe yinto ethakazelisa kakhulu nangokuthinta okuhle kwe-retro. Akungabazeki ukuthi amagugu alethwe kusukela eminyakeni yama-XNUMX, yaqanjwa futhi yahlonishwa ngobuhle obukhulu.
Isiphakamiso esisemthethweni kodwa ngasikhathi sinye sentsha esisebenzisa ubuncane kanye nokusetshenziswa kokuchayeka kabili ukukhombisa okuqukethwe, siphinde sethule ukuthinta okuthile kwe-retro. Isizinda saso siyashintsha njalo lapho sibuyekeza ikhasi eliyinhloko ngezimo ezihlukile, izinhlamvu, izitayela zezinwele nezinto ezifana nesikhunta.
Isibonelo se-ejensi ye-Epic mhlawumbe sihle ngokwedlulele kepha asihle kangako. Kuwo, ukugqwayiza namavidiyo kusetshenziselwa ukugcwalisa ingemuva kanye nokushintshwa kokushintshwa kusetshenziswa ukudlulisa okuqukethwe kuwebhu. Cishe kube sengathi kuyikhathalogu ekhombisa imisebenzi yakhe emihle kakhulu, isikrini sihlukaniswe ngamahafu amabili ahlukaniswe kahle kakhulu.
Isiphakamiso sikaPosterle siyi-psychedelic esabekayo, esisebenzisa amavidiyo ahlukile njengezizinda ezishintshaniswa njalo uma sichofoza inkinobho yesobunxele yegundane lethu nokuthi ngasikhathi sinye kusiholela esigabeni ngasinye. Iningi lesikhala sethu lifakwe izithombe ezesabekayo nezithusayo: ama-lollipops, amabele, ubhanana, ama-cherries ... Futhi njengesiqubulo saso: Ukuhlolwa kothando lokuhlanekezelwa kwenkathi yedijithali. Ngaphandle kokungabaza okuhle nokubabazekayo, okwangempela. Kufanele uyibone!
Iwebhusayithi yale nkampani yokukhiqiza inikela ngesiphetho esihlanzekile nenhle lapho isithombe nevidiyo zihamba phambili. Izinguquko lapho usuka esigabeni esisodwa ziye kwesinye ziyakhanga kakhulu futhi ikhasi eliyinhloko lifakwa inhlanganisela elungisiwe yomnyama nomhlophe.
Iwebhusayithi kaBenjamin Guedj yethula umklamo we-parallax oveza izingxenye zawo ngokuhlanganiswa okuhambisanayo kombala, amafonti nezithombe. Idizayini yayo iyisicaba, ilula, iyashesha futhi inamandla.
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Uma siliqhathanisa namanye amakhasi esiwabalulile, leli kungenzeka libe lendabuko ethe xaxa. Njengonhlokweni sithola ividiyo enelogo yenkampani namaslayidi amile ukwethula okuqukethwe ngoshintsho ngalunye.
Lesi sifundo sethulwa kithina ngabalingiswa abahlukile besimanga nesizinda esiyisicaba. Kuyinto yangempela futhi imnandi.
Ekugcineni, kulesi sibonelo singabona ukwakheka okusebenzayo, okucacile nokunemba okuzosivumela ukuthi sizulazule kokuqukethwe ngokuskrola nangokubukeka okuvilaphayo. Isitayela okuyindlela enhle kakhulu uma sizama ukunikela ngokuqukethwe okuhlukahlukene ngendlela enamandla, ecacile nehlanzekile.