amalogo eqembu

Ezemidlalo ngomunye wemikhakha ephinde yafakwa ngaphansi kwe-graphic design. Abaklami abaningi nabaklami kuye kwadingeka bakhethe imiklamo noma ukuhlela kabusha okuzolingana nemibala namagugu ekilabhu ngayinye. Uma siklama ilogo ethile, siklama lokho okuyoba umthelela waleyo nkampani ethile noma, kulokhu, iklabhu yezemidlalo noma iqembu.

Kulokhu okuthunyelwe sizokukhombisa ezinye zezibonelo ezinhle kakhulu zamalogo, amaningi awo angamaqembu ebhola lezinyawo noma e-basketball, noma yiluphi uhlobo lomdlalo okukhulunywa ngawo, ashiye uphawu kuwo wonke umlando. Yini enye, Sizophinde sikunikeze amathiphu okuklama ilogo yakho yokuqala nokuthi yiziphi iziqondiso noma izici okufanele uzicabangele ekuthuthukisweni kwayo.

Lungela lo muzwa wezemidlalo omningi.

Izici zelogo yezemidlalo

Ukuze ukwazi ukuklama ilogo yezemidlalo, kuyadingeka ukuthi sikubonise uchungechunge lwezimpawu ezizosebenza njengesisekelo sokuqala sokuqala. Yingakho udinga ukulalelisisa futhi uthathe le ntambo encane njengereferensi yomklamo wakho.

Identity

Uma sikhuluma ngobuwena, sikhuluma ngale mibuzo emine: iyini, injani, ngeyani futhi ngekabani. Kunemibuzo emine eyisisekelo sokuqonda ukuthi kungani siklama ilogo. Uma siklama iqembu elithile lezemidlalo, kufanele sicabange ngendlela esifuna ukuthi abalandeli basibone ngayo, ikilabhu ezimisele futhi esezingeni eliphezulu noma ikilabhu ephilayo enomlingisi othile oxoxayo.

Mhlawumbe ohlelweni lokudala uhlobo lomkhiqizo, imibala ezosetshenziswa ayicatshangelwa kuqala, ngoba inkampani ingashintsha imibala nganoma yisiphi isikhathi futhi ihlele kabusha, kodwa ngesihlangu noma uphawu imibala ihlala igcina. , futhi ingenye yezinto ezibalulekile okufanele zicatshangelwe.

Amanani

Amanani angenye yezinto ezibalulekile okufanele uzicabangele, iyimpendulo yombuzo wokuthi ufuna abalandeli bakho balibone kanjani iqembu lakho futhi balibone. Uma sikhuluma ngamagugu, sikhuluma ngochungechunge lwezinto ezingabonakali eziphazamisayo nezisithintayo mayelana neqembu noma iqembu. Isibonelo, uma sibheka ilogo yeqembu lebhola lezinyawo laseParis (PSG), Inamanani lapho imiqondo eminingi efana nobuhle, ubucayi namandla ezomnotho ishiwo.

isiqubulo noma umyalezo

Lokhu kungase kubonakale njengomkhankaso wokukhangisa, kodwa ngomklamo wesihlangu noma welogo kudingeka kube nelogo encane, ngaphakathi kwayo noma njengengxenye yesibili kunoma yikuphi okufakwayo. Isiqubulo siwuphawu lweqembu nokuthi abalandeli bakho bazoliqaphela ini iqembu njengoba liyikho.

Isiqubulo kufanele sibe sifushane, sifinyeze ngokwanele ukuze sisho ofuna ukukusho futhi sikwenze ngamagama amathathu noma amane okungenani. Ingenye yezingxenye ezinzima kakhulu, njengoba ikhumbuleka kakhulu.

Izibonelo zamalogo

Kulesi sigaba sokuthunyelwe, sizokukhombisa izibonelo zamaqembu ahlukene, amanye kuye kwadingeka ukuthi adlule ochungechungeni lokuklama kabusha ukuze ilogo ihambisane nesikhathi esithile. Okusho ukuthi, vuselela izici ezithile noma imininingwane yejazi lezikhali futhi uziguqule zibe yizici zamanje nezamanje.

Liverpool

ILiverpool iyiqembu lebhola lezinyawo eliyingxenye yeligi yebhola lase-England, iPremier League. Liyiqembu elinomlando weminyaka engaphezulu kuka-30, njengoba selithweswe isicoco somqhudelwano we-European Champions League izikhathi eziyisithupha.

I-logo ibonakala kakhulu ngombala wayo obomvu, umbala ongagcini nje ngokunikeza ubuntu esihlanguni kodwa futhi uphawu lweqembu uma uziqamba igama abaBomvu. Ilogo ibonisa inyoni eyaziwa ngokuthi i-Liver Bird, into eyinkanyezi efihla incazelo yezenhlalo nezombusazwe. Ibuye ihambisane nesiqubulo esincane Awusoze wahamba wedwa (awusoze wahamba wedwa), isiqubulo esiphuma kubalandeli baleli qembu nabamukela iqembu labo.

Sekuze kwahlelwa kabusha kwaze kwayisihlanu lesi sihlangu esenziwe ukuze kutholwe leli eselikhona njengamanje, kanti akulindelekile kwazise lilenza libe ngelinye lamaqembu amqoka emlandweni webhola, ikakhulukazi e-England.

Manchester City

IManchester City ingelinye lamakilabhu ePremier League futhi ingelinye labaluleke kakhulu e-Europe. Yimbangi yeManchester United edumile futhi naphezu kokwabelana cishe nedolobha elifanayo, baphinde bavelele ngemiklamo yabo.

Le kilabhu kudingeke ukuthi ivuselele isihlangu sayo izikhathi eziyisishiyagalombili, ngo-2016 bekungokokugcina ivuselelwa. Ngokungafani ne-Liverpool, IManchester City igcina imibala yayo eluhlaza okwesibhakabhaka ngesitayela. Ilogo yamanje ibonakala ngokuqukatha isihlangu esijwayelekile sama-90s kodwa esinesitayela samanje kakhulu. Iqukethe izici ezibalulekile zeklabhu ezifana nesiqeshana esisagolide nerose elibomvu elidumile.

Ekuqanjweni kweqembu nophawu, basebenzise uhlobo lokubhala lwe-sans-serif olunikeza ukubukeka kwesimanje, okuhlanzekile nokuphephile futhi okunikeza isihlangu bonke ubuntu. Kafushane nje, isimo sayo esisha esiyindilinga sesiphenduke esinye sezihlangu ezihlonishwayo kuwo wonke amaligi ase-Europe, e-England nakwamanye amazwe.

LA Lakers

I-Lakers yiqembu le-basketball eliyingxenye ye-American Basketball League edumile (NBA). Kuyiqembu elivela e-Los Angeles futhi kuze kube manje, selibe elinye lamaqembu ahamba phambili e-basketball emhlabeni. Akwaziwa nje kuphela ngokuba ngumpetha kuze kube izikhathi ezingu-16 zilandelana, kodwa nangokuklanywa kwelogo yakhe.

Umbala ngokungangabazeki liphinyiselwe ngeso lenyama, umbala onsomi odumile. Ngaphezu kwalokho, basebenzise nophawu oluhlanganisa wonke umphakathi we-basketball amachibi. Ilogo iqukethe izinto ezibalulekile ezifana ne-basketball ngaphambili kanye nombala osagolide. 

Amathuluzi okuklama ilogo yakho

I-Adobe Illustrator

Uma bekufanele sikhethe phakathi kwamanye amathuluzi amaningi, ngokungangabazeki leli ithuluzi lenkanyezi futhi yilelo elibekwe kwabaphezulu abayi-10. I-Illustrator uhlelo lokusebenza lwe-Adobe okuthi, ngokukwazi ukusebenzisana nama-vectors, livumele ithuba lokudala ama-logo. .

I-Akhawunti ngebha yamathuluzi ezokusiza ekudaleni umklamo wakho futhi unamaphrofayili emibala ehlukene ukuze ukwazi ukuwenza ngendlela othanda ngayo. Ngaphandle kokungabaza yikho konke okudingayo ukuze uqale.

Canva

Uma namanje ungazi ukuthi ungaqala kuphi futhi udinga uhlelo lokukusiza nokukunikeza amandla, i-Canva iyithuluzi lakho elifanelekile. Lolu hlelo lunethuba lokuba nezifanekiso ezenza ngokwezifiso lapho ungaqala ukuklama ngendlela othanda ngayo.

Okubi ngekhanva ukuthi ayizifanekiso wonke umuntu angazisebenzisa futhi umklamo wakho ungase uphindwe kumabhrendi angaphambilini asevele eklanyelwe, ngakho-ke umkhondo uyalahleka. Kodwa ngaphandle kokungabaza, kuyindlela enhle uma okufunayo kuyithuluzi lamahhala elizokusiza ekuqaleni kwakho.

I-Adobe Spark

I-Adobe Spark ingelinye lamathuluzi ayingxenye ye-Adobe. Mhlawumbe ekuqaleni kungase kubonakale kungenakwenzeka ukuklama uphawu lapha, ikakhulukazi uma usuvele ungumklami futhi usebenza kuphela ngezinhlelo ezifana ne-Illustrator. Kepha nge-Spark, kungenzeka ukuthi udale ngokushesha amagrafu futhi unethuba elibanzi lokuthi angabiwa ezinkundleni zokuxhumana.

Kulula kakhulu ukuyisebenzisa futhi inezithombe, amafonti nemibala ukuze uqale ukwenza imiklamo yakho yokuqala. Ngaphandle kokungabaza ithuluzi, njengeCanva, elizokusiza ezinyathelweni zakho zokuqala.

Brand Isixuku

I-Brand Crowd iyithuluzi elisebenza njengomhleli we-inthanethi. Akukhona nje kuphela ukuthi kulula kakhulu ukuyisebenzisa, kodwa futhi inezinhlobonhlobo zama-logos amahhala asevele eklanyelwe futhi anesisekelo sangaphambilini nezinye ezidinga izindleko kodwa ezinobuchwepheshe kakhulu.

Kungumhleli ukuthi, kuye ngokuthi uthanda ini, Inezindleko zanyanga zonke ngenyanga kodwa uzokwazi ukufinyelela ekukwazini ukulanda uphawu lwakho kunoma iyiphi ifomethi, futhi uzokwazi ukusebenza nama-vector, njengokungathi usebenza ne-Illustrator.

Ngaphandle kokungabaza ingomunye wabahleli abahamba phambili.

Isiphetho

Ukudizayina ilogo yezemidlalo kudinga isigaba sokuqala socwaningo kanye nokuhlanganisa ingqondo ukuze uyinike umumo ofuna ukukunikeza yona kuphela. Yingakho ilogo ngayinye yezemidlalo noma isihlangu sinomumo nezici ezithile.

Sithemba ukuthi ungakhuthazwa ngezinye zezibonelo esikubonise zona nokuthi amathuluzi esikwabele wona azokuqondisa indlela osebenza ngayo. Vele ufake umbala eqenjini lakho futhi ulenze likhumbuleke ngangokunokwenzeka.