Ukuklama ilogo kungathatha imizuzu emihlanu. Kodwa uma bethandana amalogo okuqala nawokudala, khona-ke isikhathi singaba amahora angamashumi amahlanu, noma amakhulu amahlanu. Noma izinkulungwane ezinhlanu. Ugqozi alukwazi neze ukuthi luzofika nini futhi kufanele ucabangele izici eziningi ezizoba nomthelela, kokubili inkampani nesithombe ofuna ukusiveza ngalolo logo.
Ngakho-ke, kukhona ama-logo asebenza njengezibonelo zokusikhuthaza futhi asisize siqonde umehluko omkhulu phakathi kwelogo evamile kanye neyokudala. Uyafuna ukwazi ezinye zalezo zibonelo? Sizokhuluma ngakho ngezansi.
Iyini ilogo yokudala
Ngaphambi kokukunikeza izibonelo zamalogo okuqala nawokudala, kubaluleke kakhulu ukuthi wazi kahle ukuthi ilogo yokudala ingaba yini.
Ukwenza lokhu, kufanele siqale sikutshele yini ilogo. Lokhu kumayelana nokumelwa kwenkampani, isithombe ezosinika abantu ukuthi bangena enkampanini, ngokomzimba noma ku-inthanethi.
Yakhiwe ngezithombe, izimpawu kanye/noma izinhlamvu (okungukuthi, ingathwala konke lokho noma ingxenye yazo kuphela).
Manje, ilogo yokudala ingabukeka kanjani? Ama-logo okudala kungathiwa ayindalo eyingqayizivele, okwakhiwa kucatshangelwa uhlobo, lokho elifuna ukukumela, izethameli eziqondiwe kanye nokuthambekela okungathathi hlangothi nokungaphelelwa yisikhathi. Ngamanye amazwi, sikhuluma ngophawu oluchaza umkhiqizo ngokwawo, ngisho nangaphandle kwamagama, ukubona nje leso sithombe, izinhlamvu noma izimpawu.
Lesi yisizathu esenza kube nzima kangaka ukwakha amalogo okuqala nawokudala, ngoba kufanele wazi kahle inkampani, amanani, inhloso, izinjongo, njll. futhi, ngesikhathi esifanayo, kumakhasimende okuhlosiwe inkampani enawo. Akwenzeki? Cha, futhi sinesampula elihle ngezansi esingakubonisa lona.
Ungawakha kanjani amalogo okuqala nawokudala
Akungabazeki ukuthi ukuba namalogo okuqala nawokudala kungcono izikhathi eziyinkulungwane kunaleyo oyikhipha ngemizuzu emihlanu futhi lokho kuwukuphuma enkingeni kuphela, kodwa kubanda futhi akumeli uhlobo lomkhiqizo. Kodwa ukuzidala akulula njengalezo ezilula (ongathola nazo ezifanayo emakethe).
'Ilogo enkulu' kufanele ibonakale ngokuba lula, kodwa hhayi ngomqondo wokuthi ubeka okuthile futhi kube yilokho, kodwa ukuthi akudingeki ukuthi ugcwalise kodwa udale umphumela obonakalayo okhangayo ngaphandle kokubangela ukwenqatshwa. Kufanele futhi kube yinto ekhumbulekayo, uhlobo othi uma uyibona okokuqala ungabe usakwazi ukuyikhipha ekhanda lakho ngoba ikuba nomthelela kuwe. Engeza engaphelelwa isikhathi, ngoba amalogo awashintshi isikhathi eside. Kuyiqiniso ukuthi, ukujwayela izitayela ezintsha, ukuhlukahluka kungenziwa, kodwa ingqikithi isala.
Okokugcina, kufanele kucace enkampanini noma kumkhiqizo futhi kuguquguquke, okungukuthi, ungakwazi ukuzivumelanisa nanoma iyiphi ifomethi ngaphandle kokulahlekelwa ikhwalithi.
Uma uhambisana nakho konke lokhu, usunezinkomo eziningi.
Kunjalo, kunezici okufanele uhlale uzikhumbula, njengezithombe, i-typography nezimpawu. Nosayizi. Konke lokhu kunendima ebaluleke kakhulu kumphumela wokugcina welogo yakho, futhi yikho okungakwenza uphumelele noma wehluleke.
Yebo, kuyodingeka wenze izivivinyo eziningi njalo futhi uzihlomise ngesineke kuze kube yilapho ugqozi lukutshela ukuthi "lolo" uphawu obulufuna futhi wenze iklayenti lakho lithandane njengoba nje usuthanda leyo ndalo.
Izibonelo zamalogo okuqala nawokudala
Njengoba sazi ukuthi ufuna ukwazi ukuthi yimaphi amalogo okuqala nawokudala esingakubonisa wona, ngeke sisakwazi ukulinda. Lezi ngezinye zezinto ezikhona.
Amazon
Uyazi kahle ukuthi i-logo ye-Amazon iyini. Ngempela, kumane nje elakhiwe igama elithi amazon, ngofeleba abancane kanye nophawu. Lesi sakamuva yisona esinikeza amandla ezwi. Futhi, uma uwubuka, lowo mnsalo ophuzi onolunye uphawu ekugcineni umelela ukumamatheka.
Kanti umamatheka ngani? Igama elithi 'amazon'. Ngakho-ke, inikeza isithombe sokuthi inkampani izokwenza ukuthi umomotheke.
Barbie
Siyaqiniseka ukuthi, phakathi kwamalogo okuqala nawokudala, eka-Barbie kufanele ifundwe emisebenzini eminingi. Futhi yilapho idalwa, ngo-1959, umdali wayo wayazi indlela yokudlulisa ubufazi balolo hlobo kulogo. Ingenye elula futhi ngesikhathi esifanayo ingenye engcono kakhulu emhlabeni.
Uma uqaphela, ilogo limane liyigama likanodoli. Kodwa Yenziwe ngefonti ethile nombala ophinki, omele amantombazane (nakuba wazi ukuthi okwesikhathi pink kwaba umbala abafana).
Kuyiqiniso ukuthi iye yaba nokuhlukahluka eminyakeni edlule, kodwa isawugcinile umongo wayo. Eqinisweni, ilogo yamanje icishe ifane naleyo yomsuka wayo.
Coca-Cola
Isikhathi esingaphezu kwesisodwa besingazi ukuthi siyibhala kanjani, akunjalo? Ngezinye izikhathi sibeka i-Coca-Cola, ngezinye izikhathi i-Coca-Cola. Kodwa empeleni inama-'ces' amabili ngosonhlamvukazi. Manje, kuwuphawu olumema injabulo, ukuzijabulisa, ukuqiniseka, ukuxhumana noma inyunyana ...
Ihambisana nakho konke ebesikutshele khona ngaphambilini, futhi kusukela yadalwa isibe nezinhlobonhlobo eziningi, yaze yasuka emnyama yaba nemibala emithathu ebomvu klebhu.
Kuyiqiniso ukuthi i-logo yokuqala, ngo-1886 futhi lena manje ayihlangene nayo, kuphela igama ngokwalo, kodwa uma ubhekisisa, okuwukuphela kwento eshintshile kube yi-typography, ngoba baye balondoloza ingqikithi (ikakhulukazi eyango-1887).
I-Toblerone
Kungani sigqamisa le logo? Ngoba lilonke liwumfanekiso omuhle ohlobene nenkampani kanye nophawu olumele. Kodwa futhi inezici eziningi ezifihliwe. Ingcweti yomdali wayo.
El Ilogo ye-Toblerone ibonakala ngentaba kanye negama lomkhiqizo, I-Toblerone enombhalo othile kanye nomngcele ezinhlamvini. Kodwa iqiniso liwukuthi inokuningi okwengeziwe.
Ngakolunye uhlangothi, i- intaba edwetshiwe ibhekisela eSwitzerland, ikakhulukazi eMatterhorn, esezintabeni ze-Alps futhi iyisiqongo sesihlanu esiphakeme kunazo zonke endaweni.
Kuyo leyo ntaba, ungabona ukuthi yenza umdwebo ongavamile, futhi uma ugxila, uzobona ukuthi ibhere. Lesi isikhumbuzo kuBern (noma uBern), indawo lapho u-Theodor Tobler no-Emil Baumann, umzala wakhe, badale khona le bha kashokoledi. Lapho amabhere ayisilwane esimelelayo, futhi sivela esihlanguni saso esingokomthetho ngakho ayefuna ukusihlonipha. Ngaphezu kwalokho, uma ubhekisisa kahle, igama le-Toblerone linedolobha laseBern phakathi kwezinhlamvu zalo ezithi BlERoNe.
Kunjalo, kunezinye izibonelo eziningi okufanele zicatshangelwe, futhi lokho ukuthi ubuhlakani nogqozi kungakwenza uthole okuthile okuhluke ngokuphelele ezinkampanini. Kufanele nje uzihlomise ngesineke futhi ubhekisise ngoba ngisho nemininingwane emincane ingakhanyisa 'isibani' sakho.