Imikhiqizo yezimpahla ezisezingeni eliphezulu ayigcini nje ngokuklama imikhiqizo, kodwa iyaziklama njengemikhiqizo. Ubunikazi obubonakalayo balolu hlobo lwenkampani bubalulekile ekuthuthukisweni kwayo, unomphela kanye nokukhumbula emakethe. Ama-logo emikhiqizo yezimpahla zikanokusho ayithonya elikhulu kwezinye izinhlobo ezincane.
Imikhiqizo yemfashini enethonya elikhulu emhlabeni wonke ikwazile ukusetha izitayela kanye nemihlahlandlela yesitayela ngokuya ngokwakhiwa kwamalogo abo. Izimpawu zabo zohlobo oluningi zigqama ngenxa yobulula nokuhlanzeka kwabo. Kulolu shicilelo sikulethela ezinye ze amalogo omkhiqizo wezimpahla zokunethezeka ezinhle kakhulu.
ezinye izinhlobo, baye bakwazi ukuzivumelanisa nezimo kuwo wonke umlando, engathuthuki emikhiqizweni yayo kuphela kodwa nasesifanekisweni sayo somkhiqizo ngendlela ecashile kakhulu. Ngalokhu bakhombisa ukuthi imiklamo yabo igcinwa kuwo wonke umlando.
Ama-logo Angcono Kakhulu Wezingubo Zokugqoka
I-Visual identity ingelinye lamathuluzi ayinhloko lapho i impumelelo kanye nokuqashelwa kwanoma iyiphi inkampani.
Ngamunye I-logo eyenziwe, kufanele ihluke ngaphezu kokuba ibonakale futhi wazi ukuthi ungazihlukanisa kanjani nezimbangi zakho. Kuye ngohlobo ngalunye, ilogo yakhelwe ngezinjongo ezithile ezimele ifilosofi nobuntu bomkhiqizo.
Kulesi sigaba, sizokhuluma ngamanye ama-logo ohlobo oluphambili emhlabeni jikelele.
Chanel
Inkampani yemfashini edume umhlaba wonke ibonga iziqholo zayo ezidumile kanye nemiklamo eyingqayizivele yezisekeli. Ilogo yalolu hlobo lomkhiqizo olunethezeka iqoqa isitayela sesimanje kanye ne-minimalist.
Ngokuhamba kwesikhathi, brand ikwazile ukuzivumelanisa nezinguquko futhi ibonise ukuthi ubunikazi bebhrendi obulula busebenza kahle, buba ngelinye lamalogo aqashelwa kakhulu umphakathi.
okunethezeka brand logo kukhona izinhlamvu ezimbili C zihlangane ngendlela ehambisanayo egqamisa amathrendi edizayini yesimanje. Kubhekwa njengenye yezimpawu zokuphayona mayelana nokusetshenziswa kwalolu hlobo lokuklama okuhlanganisiwe.
Dior
Su ubunikazi bomkhiqizo bulula kakhulu futhi bomuntu siqu, njengoba sibona esithombeni sisebenzisa igama lomkhiqizo ukudala ilogo yayo. Uhlobo lwe-serif olumnyama kungemuva elimhlophe luwukubheja oluphephile futhi uma luhlanganiswe nomsebenzi ocophelelayo noqondene nawe, lufinyelela kwelinye izinga.
El Igama laleli gama livela kumsunguli walo womlando, uChristian Dior.. Omunye wabaklami abanethonya elikhulu emhlabeni wemfashini kanye nomdali womunye wemikhiqizo yokunethezeka emele kakhulu emlandweni.
I-Dolce & Gabbana
Njengasendabeni yeChanel, ilogo yalokhu Umkhiqizo wase-Italy osezingeni eliphezulu usekela ukwakheka kwawo kubasunguli bawo, uStefano Gabbana noDomenico Dolce. Ekuqaleni, baqala ukuklama izingubo, kodwa bebelokhu benweba uhla lwemikhiqizo yabo, behlukanisa ukunikezwa kwabo ngokudala izesekeli zazo zonke izinhlobo namakha.
Iziqalo zezibongo zomsunguli ngamunye yilezo ezakha uphawu lomkhiqizo. Kulezi zinhlamvu ezimbili U-D no-G, iwijethi yangokwezifiso idaliwe lokho okubakhomba esiqeshini ngasinye.
Ngenye ye amabhrendi amelane kangcono nokuhlolwa kwesikhathi sibonga umsebenzi wakho futhi eshicilelwe. Bakhe uphawu lomkhiqizo oluhlanganisa amandla nobuhle.
Fendi
Izingubo ze-Haute couture yilokho ozothola ngaphansi kwaleli gama lomkhiqizo eliklanywe nguKarl Lagerfeld. I-logo yale ndlu kanokusho yemfashini yase-Italy ibonwa yizo zonke izinhlobo zezethameli ngophawu lwayo lapho kukhonjiswa khona u-F okabili.
Ekuqaleni kwawo-1960, lo mfanekiso owaziwa ngokuthi i-Zucca ehlanekezelwe wadalwa nguLagerfeld. EMpumalanga isithonjana sigqugquzelwe umhlangano wokuqala womklami nosisi bakwaFendi, owamenza umqondisi wezobuciko womkhiqizo.
Ngemva kweminyaka, lesi sithombe asibange sisasetshenziswa futhi abantu babeka imfashini enezimpawu eceleni njengoba baqala ukubhekwa njengezingubo ezingcolile. Lokhu kwaholela endlini yefashini ukushiya i-monogram kanye Thola ilogo ye-typographic.
Ngo-2013, lokhu uphawu lwenziwe ukulungiswa lapho izindlela zalo zaziyindilinga futhi yengeza indawo lapho inkampani ivele khona, eRome.
Prada
Olunye lwemikhiqizo enelogo ephinde ijoyine isitayela esincane ebesibona ezimweni ezedlule. I-Prada iyi-3 ku-1, ngayinye imfashini, inkampani kanye nomkhiqizo ubambe iqhaza ekuthuthukisweni, ekukhiqizeni nasekudayiseni imikhiqizo eyahlukene.
El isici esibaluleke kakhulu salolu hlobo lobunikazi ukuthayipha kwalo, lapho kuhlanganiswa khona izindlela ezimbili ezihlukene; omunye ujiyile omunye uzacile. Encwadini yakhe ethi R, isici sesici singabonakala ekuqaleni komsila wakhe. Ukwengeza kulo mlingiswa, uhlamvu A lwakhiwe ngesimo esiyingqayizivele phezulu.
Ibhrendi eliwubukhazikhazi, selihambile ukulungisa ilogo yabo ngokusekelwe eqoqweni abebesebenza nalo, okungukuthi, ezikhwameni lapho imikhiqizo yabo ithwalwa khona, kuye ngomkhankaso, ilogo ye-typographic yayimane isetshenziswe, noma ngezinye izikhathi i-logo ye-triangular.
Hermes
Inkampani yaseFrance kanye nendlu yemfashini etholakala eParis, egxile ekuklameni, ekuthuthukisweni nasekukhiqizeni izikhwama, izingubo zokugqoka, iziqholo, amawashi, njll. Uphawu lomkhiqizo wakho lucacile, ibhekisela kumsuka womkhiqizo, ngaphezu kwesixhumanisi esinezinto eziguquguqukayo abakha kuzo izihlalo nezihlalo.
Ilogo yomkhiqizo yenziwe nge inqola yehhashi enamahhanisi ehambisana nomfanekiso womgibeli ogqoke imisila enesigqoko namabhuzu. Lesi sithombe sifuna ukugcizelela ubuhlobo nokuhlangana nesikhumba.
Igama lomkhiqizo lakhiwe nge- I-angular typography enama-serif aqine kakhulu. Embhalweni we-Paris, i-sans-serif typeface isetshenziswe ngesitayela esihlanzeke kakhulu nesinhle.
Njengoba sibonile kulezi zibonelo, ilogo ngayinye ihlukile, ingase babelane ngezici ngokuklama, kodwa ngabanye baziveza ukuthi bangobani njengophawu.
Lawa masethi wezakhi zedizayini awagcini nje ngokuvezi leso sitayela esihle nesinethezeka sayo yonke le mikhiqizo, kodwa futhi asize amakhasimende akhumbule umkhiqizo ngeleveli yokubuka.