Ekuklanyweni kwelogo, njengakwezinye izici lapho izitayela zibeka khona ijubane, kungenzeka ukuthi ubuyele kulezo zimfanelo ezikhonjwe kakhulu ngamanye amashumi eminyaka. Yiyona ejensi eyenza ukuvuselelwa komkhiqizo we-Kodak, okukhombisa lokho ukuthambekela kokubuyela emuva kumalogo we-retro kuba ngokoqobo.
Kukulo inhloso engapheli yokuvuselela, efunwa ngumhlaba kanye nohlelo esizithola sikulo, ama-brand ajwayele ukubamba kabusha futhi anikeze ithuba eliyinkulungwane kulawa ma-logo, ukuze ekugcineni angcolise amanye amaphuzu avelele kwezinye izikhathi. I-Kodak, i-Co-op ne-NatWest ibuyisa ama-logo asetshenziswe esikhathini esedlule kunokwenza okusha.
Amalogo angokomlando kakhulu avame ukuhlotshaniswa naleyo mikhiqizo ngalokho okuyisifiso nesipiliyoni lokho kubahlukanisa nalokho uchungechunge lomncintiswano omncane. Ngaphandle kwesitayela samanje sokubuyela emuva kuma-logos, imiklamo emisha ibuye ibhekane nalokho okwenzeka kuma-60s naku-70s.
I-Kodak iyisibonelo esicacile ngokubuyisa uphawu lwayo olusemthethweni olwenzelwe uPeter J. Oestreich ngo-1971. I-logo isetshenziselwe i-3Iminyaka emi-5. UKeira Alexandra, umlingani we-Work-Order agency, uyichaza ngale ndlela:
Ngeke ngithi kumane kuyiphupho. Ngaphezu kwalokho, kunjalo ukubuyela ezimisweni zenkampani nezimpande zawo, kukhombisa ukuzibophezela ekukugcwaliseni. Uma isisekelo siqinile futhi / noma sinenani lefa, lisisebenzise.
Lokhu akwenzeki kumalogo kuphela, kepha kungaba njalo bheka kwezemfashini, umculo, ezemidlalo namasiko lapho kwenziwa khona umzamo wokugcina lowo mlando wemikhiqizo edumile eqinisekiswa kulokho okwenze ukuthi ithandwe.
Emfanekisweni owedlule wohlobo lweBacardi ungabona futhi ukuthi kuba kanjani kubhethi olungokoqobo njengamalogo phakathi kuka-1890 no-1931.
UBruce Duckworth, onesipiliyoni seminyaka engama-24 njengomklami omkhulu eTurner Duckworth, uthi:
Imikhiqizo ihlale ikhona befuna izindlela zokuziqhelelanisa futhi kufanelekile kubathengi. Uma indaba yakho nokuhlangenwe nakho kwakho kunezela endabeni yakho kanye naseqinisweni kubaluleke kakhulu ukukhumbuza abathengi.