I-logo yenkampani isethulo esifanayo, into efana naleyo ukubingelela kokuqala. Ngakho-ke, ukubaluleka kwalesi sici kubalulekile ukusungula ukuxhumana nekhasimende. Ngokuhamba kwesikhathi imiklamo iyavela, bachitha isikhumba sabo kweminye imiqondo eyingxenye yemisinga yokubuka yezizukulwane ezintsha. Le nqubo ibaluleke njengokuklanywa kwelogo yasekuqaleni, njengoba lesi siphakamiso esisha singaba isinyathelo sokuya phambili noma emuva.
Ukwakhiwa kabusha kwelogo kumele kuhambisane nemikhuba ekhona namuhla, ngokunyakaza okubonakalayo okuphumelela kakhulu emphakathini. Njengoba wazi, njengamanje siphila isikhathi se-minimalism. Ubulula bubonisa ukuma ekwakhiweni kobunikazi bezinkampani. I- umklamo oyisicaba Sekuvele kuyinto engokoqobo futhi iyingxenye yamathrendi ekwakhiweni kwewebhu futhi akumangazi, isiphakamiso saso senza kube sobala nokusebenza ngaphandle kokushiya inkambu yobuhle ngemuva. Uphawu olulula, olungenayo into eyinkimbinkimbi nengadingekile, luyoba ilogo ebonakalayo kalula, efakeka kalula kunoma yiluphi uhlobo lokuxhaswa (nakunoma iluphi uhlobo lwesikrini) ngakho-ke izokwengeza ukwakheka okuphendulayo futhi kukho konke lokhu kuzoba kakhulu kuyasebenza. Amanethiwekhi okuxhumana nabantu avele ngesikhathi lapho ukwakheka okuyisicaba bekuvele sekusukile kepha noma kunjalo inqubo yokwenza lula ibonakala, ngisho nangesikhathi esifushane, kuma-logo abo. Nazi izibonelo ezimbalwa:
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