Ukudalwa nokuklanywa komkhiqizo akudalwa ngosuku olulodwa. Zihlanganisa inqubo ende yokudala, lapho zonke izici kufanele zicatshangelwe. Ngakho-ke, kubalulekile ukuthi ekwakhiweni noma ekwakhiweni kabusha komkhiqizo, ngisho nemininingwane emincane kakhulu iyacatshangelwa. Isibonelo esicacile salokhu: Amazon.
Inkampani yaseMelika ye-e-commerce isishintshe uphawu lwayo izikhathi eziningi, yaze yafinyelela kulena esiyaziyo namuhla. I-Amazon ikwazile ukujwayela izinguquko kanye nefilosofi yomkhiqizo, nelogo yayo eyaziwayo. Futhi kungukuthi, ngezinye izikhathi akudingekile ukuba ne-logo eyinkimbinkimbi. I-Amazon iyisibonelo esicacile sokubaluleka kokuguqula ilogo yakho ngokusekelwe ezenzakalweni. Lapha sikutshela umlando nencazelo yelogo ye-Amazon, size sifike kulena enayo njengamanje.
Umlando kanye nencazelo yelogo ye-Amazon
Unyaka we-1995
I-Amazon idalwe njengendawo yokuthengisa izincwadi, ngaleli bhizinisi ilogo yokuqala yenkampani yazalwa. Ngenkathi kwakhiwa uphawu lwe-Amazon, UJeff Bezos ubefuna ukuthi ibe sezingeni eliphansi ngaphansi komcabango wokonga kubhajethi. Ngokusobala, ukunyakaza kuhambe kahle kangangokuthi akuzange kuthinte ubunikazi bomkhiqizo, okwamanje owaziwa emhlabeni wonke. Ilogo yasekuqaleni yenkampani yadalwa ngu-Turner Duckworth ngo-1995. Ilogo yayihlanganisa uhlamvu "A" newebhusayithi ye-Amazon ngaphansi kwayo ngefonti emnyama ye-sans-serif. Ngokulandelayo, ukwakheka koMfula i-Amazon kwahlukanisa uhlamvu “A”. Ngalo mphumela wokuzola bebefuna ukugqamisa isitolo.
Unyaka we-1997
Eminyakeni emibili kamuva, i-logo yokuqala yahlelwa kabusha. Bengeze imigqa evundlile ephume ngendlela edale kabusha uMfula i-Amazon. Ngalesi simo esisha, ilogo ibifana nesihlahla. I-logo yayingasenawo umbala. Ngokuqondene nesibonakaliso, saba sincane.
Unyaka we-1998
Kwaze kwaba ngo-1998 lapho i-Amazon yaqala ukukhula ngokuphawulekayo. Imikhiqizo emisha yengezwe esitolo, njengezincwadi nomculo phakathi kokunye. Ushintsho lwelogo belufuna ukukhombisa lokho okunikezwayo komkhiqizo. Kwakhiwe ama-logo amathathu ahlukene. Eyokuqala, ivele yasusa uphawu loMfula i-Amazon futhi yashiya uphawu nge-serif typeface, yaba uphawu futhi yengeza esinye isiqubulo esithi "Isitolo sezincwadi esikhulu kunazo zonke Emhlabeni". Le logo ayizange ihlale isikhathi eside, yathathelwa indawo inguqulo eyayiqukethe umbala omusha: ophuzi.
Manje izinhlamvu zelogo zaba ngosonhlamvukazi, futhi uhlamvu "O" lwaluphuzi. Uphawu lwanyamalala futhi. Enguqulweni yakamuva, singabona ilogo entsha nesimanjemanje, enegama lomkhiqizo elithi "Amazon.com" kanye nomugqa ophuzi ngaphansi kwayo. Lo mugqa ubunejika elincane elibheke phezulu. Ngalo mugqa babefuna ukumela umbono webhuloho, elixhumanisa okwedlule nekusasa.
Unyaka we-2000
Ilogo ye-Amazon njengoba yaziwa kanjalo yadalwa eminyakeni engaphezu kwengu-20 edlule. Igcine isiwuphawu lwenkampani entsha. Njengamanje, uphawu lwakhiwe uphawu lwegama elithi "Amazon", okwenzeka ukuthi libe nezinhlamvu ezincane. Usawubona umugqa ophuzi, kodwa kulokhu usesimweni somcibisholo. Lokho kuhlanganisa izinhlamvu “A” kanye “Z”. Ukukhethwa kwemibala kuhambisana nomcibisholo osesimweni sokumomotheka, okugcizelela nakakhulu ubunikazi bobusha nobuhle bomkhiqizo.
I-logo esiyaziyo sonke namuhla yaklanywa ngo-2000 futhi yaba uphawu lwesizukulwane esisha nenqubekelaphambili yezobuchwepheshe. Umklamo ukhethwe inkundla ye-e-commerce enkulu kunazo zonke, ebonisa indlela yayo enhle neqhubekayo.
Noma kunjalo, uJeff Bezos wayekhathazekile ngezindleko zokupakisha. Uncamele ukonga ekwakhiweni kwezinye izakhi. Ngakho UDuckworth wakhetha ukusebenzisa ukumamatheka kuphela ukukhomba amabhokisi okuthutha. Ukudala amabhokisi amomothekayo, abuye asebenza njengesu lokumaketha.
inani lelogo
Ukuhunyushwa ukuthi uBezos unikeza uphawu lwakhe, Ihlobene nezinhlobonhlobo zemikhiqizo ayefuna isitolo sakhe sibe nayo ngaleso sikhathi. Ngalesi sizathu uphawu lunomcibisholo oqala kuhlamvu “A” bese ugcina kokuthi “Z”. Lowo mcibisholo olula uxhume yonke imikhiqizo ethengiswa e-Amazon. Uma ubhekisisa uzobona ukuthi usuku lusesimweni sokumamatheka.
Ukuthayipha
Ngokuqondene ne-typography esetshenziswa yi-Amazon, kungashiwo lokho ayibi kakhulu futhi ayiyona into evamile, iphakathi nendawo. Mayelana nokukhethwa kombala omnyama, owolintshi nomhlophe, singasho ukuthi umnyama wakhethwa ngenhloso yokudlulisa ukuphakama nokulawula emakethe yokudayisa. Iwolintshi lengeza amandla nenjabulo, ngenkathi wengeza umbala omnyama futhi uwenza ungabi bucayi kangako.