Umthombo: i-YouTube
Amalogo ezimoto abonakala ngamandla awo kanye nemidlalo. Imikhiqizo eminingi yezimoto izinikele ekwakhiweni okuphephile, okukhonjwayo nokuhlukile.
Ilogo, ekwazi ukuzihlukanisa nakwabanye ngesithonjana esisodwa noma uphawu olumelela ngokugcwele amanye amanani inkampani noma uhlobo olunikeza amakhasimende ayo.
Ngalesi sizathu, size ukuzokhuluma nawe mayelana nomkhiqizo emkhakheni wezimoto ohola impumelelo nokunethezeka nomaphi lapho uya khona, sikhuluma ngeBMW nokuthi ilogo elula eyindilinga ikwazi kanjani ukudonsa ukunaka kwawo wonke umphakathi kanye neminyaka eminingi yomlando nokuziphendukela kwemvelo.
BMW: kuyini nezici
Umthombo: Mr Creative
BMW, ngamagama akho, izifinyezo zochungechunge lwamagama esiJalimane asho Izindleko zamasheya Bayerische Motoren Werke AG Futhi akuyona ngaphezulu noma ngaphansi kweyodwa yezinhlobo zezimoto zaseJalimane ezibaluleke kakhulu nezivelele emakethe.
Akulona uhlobo olulula, ngoba i-BMW ibalwa njengenye yemikhiqizo ehlonishwa kakhulu emakethe yezimoto. Kangangoba inqwaba yezimoto zayo zisezingeni eliphezulu.
Lo mkhiqizo odumile, yaqala njengendlunkulu edolobheni laseMunich (Germany), futhi okwamanje, isivele inamanye amahhovisi asabalale emhlabeni wonke. Kakhulu kangangokuthi singasho okwamanje ukuthi uhlobo oluncintisana namanye ama-brand emkhakheni ofanayo kanye nezinga, kulokhu, i-Audi noma i-Mercedes-Benz.
Izici
- Singangeza ukuthi i-BMW ayinalungelo lobunikazi kuphela njengohlobo lwezimoto, kodwa futhi ubamba iqhaza njengomxhasi oyinhloko kweminye imidlalo eminingi. Ngale ndlela, singabona ukuthi kungenye yemikhiqizo eyenza umlingiswa obucayi nowezemidlalo, uma kuqhathaniswa nochungechunge lwezemidlalo olubonisa incazelo efanayo.
- AbakwaBMW sebevele sebedayise izimoto zikagesi. Ngolunye lwemikhiqizo ebuye yajoyina ushintsho olukhulu lwezemvelo eminyakeni yamuva, ngakho-ke kubonakala sengathi sikhuluma ngayo. uphawu oluzibophezele ekusimameni nasekunikezeni uchungechunge lweziqondiso kanye nokuthuthukiswa kwemvelo yethu.
- Njengoba kuwuhlobo lwezimoto ezisezingeni eliphezulu, singasho ukuthi amanani noma inani lezimoto zayo zihlanganisa amanani aphezulu kakhulu, njengoba sisebenzelana nezimoto ezichwepheshile, futhi izinga eliphezulu lobunjiniyela elidlulela ngale kwemoto.
Ukuvela kwelogo ye-BMW
Umthombo: YouTube
1913 - 1916
Umthombo: ozAudi
Ilogo yokuqala ye-BMW yakhiwe uhlobo lwesimo esiyindilinga noma indondo ethole igama le-Rapp Motorenwerke. Ngaphakathi, kwakukhona uhlobo lwehhashi elimnyama elalitholakala kuphrofayela yakhe, futhi lokho kulingisa ihhashi elidumile elithathwe ebhodini le-chess.
Indondo yayiwugqinsi futhi ibanzi, lapho ukuqanjwa komkhiqizo kwasala nalapho ezinye izakhi nazo zaboniswa, njengemigqa emhlophe ehlukene nezinye izinkanyezi.
1916 - 1933
Umthombo: motorworld
I-logo yesibili isivele yaqala ukuba nefomu esilazi namuhla. Uhlaka oluyindilinga olumnyama olufanayo luboniswe ngomugqa wegolide omuhle onikeze idizayini yomkhiqizo ukuhluka okukhulu.
Izinhlamvu zama-acronyms zase zethulwe ngendlela ephawulekayo kumkhiqizo, futhi ayeklanywe ngomshini we-sans serif, owawunikeza ubuntu obuningi.
Umbuthano ongaphakathi ulondoloze umugqa ofanayo wesithombe nowe-chromatic esiwazi namuhla.
1963 - 1997
Ngo-1963, ukwakhiwa komkhiqizo kwaba ukunikeza isikhathi ngasinye ukubukeka okusha kakhulu. Kangangoba, i-typography yaba i-sans serif, ngokubukeka okucace kakhulu futhi okufingqiwe kunalokho okwakuhloselwe ukuxhumana.
Ngakho-ke, kufanele kuqashelwe ukuthi kwakungenzeka ukusebenzisa isici esinokulinganisela kakhulu nesimanje selogo, esivamile selogo yangaleso sikhathi.
1970 - 1989
Ngo-1970, i-BMW yanquma ukuklama uhlobo lwebheji elicwebezelayo, ngenhloso yokuqinisa umkhiqizo kanye nomklamo walo, ngaphezu kwamagugu inkampani ngokwayo eyazuza kuwo wonke. Kakhulu ukuthi uphawu lwalubekwe endingilizini enkulu kakhulu, lapho bafaka khona ama-shades akwazi ukuqhathanisa kahle kakhulu nemibala yenkampani yomkhiqizo.
1997 - 2020
Kungase kube umklamo oye wabonakala kakhulu ezingqondweni zethu kuze kube manje. Lo mklamo ugcina zonke izici ezintsha zelogo ye-BMW.
Ilogo lapho izithunzi nezithombe ezinhle kakhulu sezivele zisetshenzisiwe impumelelo kwezobuchwepheshe. Impela ilogo yakamuva, kodwa hhayi yamanje.
2020 - Okwamanje
Umthombo: I-Economic Monitor
Ngo-2020, abakwaBMW banquma ukufaka ukwakhiwa kabusha okuncane kakhulu kanye nokwamanje. Idweba kabusha ilogo nge-3D, isici esinikeza idizayini yekusasa.
ama-outline aminyene, abe amacontour amahle, futhi bagwema konke ukuthayipha okuyihaba nokuhlotshisiwe, ukuze bavule indlela ye-typography engathi sína kodwa engafaneleki.