Yisho ukuthi Isotype lomkhiqizo wezemidlalo Nike, Ingenye yezimpawu ezidume kakhulu emhlabeni, iyasilela impela. Leyo logo ibisendaweni ebonakalayo yezakhamuzi eziningi zeplanethi; Wonke umuntu wake waba nalolo phawu ku-retina yethu, uphawu lwenye yezinkampani ezinkulu kakhulu emhlabeni futhi olwenziwa kabusha ngezindlela ezi-1000 ezahlukahlukene, emithonjeni yezindaba ehlukene nakumadivayisi ahlukene.
Umdali walolu hlelo akayena omunye ngaphandle UCarolyn davidson, eyayithunywe uPhil Night, ongomunye wabanikazi benkampani Ezemidlalo zeBlue Ribbon, ukwenza i-logo yochungechunge olusha lwezicathulo zemidlalo ... yilapho indaba ibizwa khona .... UCarolyn davidson futhi i swoosh.
UCarolyn davidson
Ku okwamanje, amakhulu ezinkulungwane ochwepheshe umdwebo wesithombe emhlabeni wonke athuthukisa umsebenzi wabo ngoba bangathanda ukufana nenye ye- imiklamo emikhulu, labo abasimake ngesisindo sokubabona nsuku zonke kufakiwe ku- izithombe nsuku zonke eziyisisekelo. Kungakho, njengokuthunyelwe kwangaphambilini, ngikulethele abaklami bamanje kokuthunyelwe okufana, UJing zhang khombisa ukuthi izinto zingaphakathi kanjani Kubukeka kubalulekile kimi ukukhombisa abaklami abakhulu besikhathi sethu.
El logo de Coca Cola, yena Gallo de I-Kelloghs, the ilulwane kusuka esifubeni se Batman, lo Ubuso obumomothekayo de Mattano, eminye yemiqondo engiyikhumbulayo kusukela ebuntwaneni bami, futhi ngamunye wethu unokwakhe, ngisho abazali bethu nogogo nomkhulu babenazo. Imikhuba yabathengi esinayo, yenza lawa malogo aqondane ngokuya ngabantu noma ngamaqembu, ama-logo aqondana nhlobo nemikhiqizo edume kakhulu. Yebo, impela lokho Nike uphakathi kwabo.
Ngo 1971, UCarolyn davidson Bengingumfundi we umdwebo wesithombe we University of Portland lapho kuqondane khona Phil Knight, uprofesa wezezimali kule nyuvesi futhi ngubani kanye no UBill Bowerman, uthisha wezokusubatha uzokwaziwa kamuva emhlabeni wonke ngokuba ngabasunguli bolunye lwemikhiqizo yezemidlalo edume kunayo yonke Nike.
UCarolyn davidson utshela uSho Magazine wasePuerto Rico ukuthi wahlangana kanjani UPhil Knight:
Ngelinye ilanga ngangihleli ephaseji lesakhiwo sobuciko, ngisebenza nomuntu engisebenza naye ekuzivocavoca ubuciko ngombono nangokubumbana. Ngenkathi senza umsebenzi wesikole esasikhuluma ngawo, futhi ngesinye isikhathi wangibuza ukuthi ngabe ngizobhalisela yini izifundo zokupeyinta uwoyela, ngaphendula ngathi cha, ngoba ikilasi lalibiza kakhulu futhi ngangingenayo indlela yokukhokha. Abantu abaningi babedlula ngakithi, kodwa angizange ngiqaphele ukuthi uPhil Knight wayedlula phambi kwethu, njengoba ngangichazela umngane wami ukuthi kungani ngingazithathi lezo zifundo. Ngemuva kwemizuzu eyishumi, indoda egqoke isudi eluhlaza okwesibhakabhaka yeza kithi yathi, "Ngizwile ukuthi awukwazi ukukhokhela amakilasi okupenda kawoyela" (ungubani futhi ukwazi kanjani lokho? Ngicabanga). Lo mlisa wazethula masinyane wangitshela ukuthi usebenzela iTiger Shoes, ukuthi abanye abaphathi baseJapan beza kuleli nokuthi udinga usizo lokwenza amashadi namagrafu, nokuthi uzongikhokhela amadola amabili ngehora. Uma ngicabanga ukuthi bengingumfundi kwisabelomali esilinganiselwe kakhulu, impendulo ibingabonakali neze. Ngamukela futhi yaqala kanjalo-ke indaba yami.
I-logo yakwaNike emashumini eminyaka.
Ngemuva kwalokho okuhle kwe- Phil kubuza wethu UCarolyn ukwenza idizayini ye- logo yesicathulo sezemidlalo. Wamnika imiklamo eminingana lapho akhetha khona leyo Isotype i-del logo de Nike, waziwa ngo weswushi, abanye abathi kungenxa yesimo sayo sepayipi, kanti abanye bathi kungenxa yendwangu yomunye wemiklamo yokuqala yezicathulo eyabizwa swoosh fiber. Igama le- Nike, yanikezwa ngu UJeff Johnson, ovela emnyangweni Wezocwaningo Nentuthuko, owawuthola kuNkulunkulukazi Wokunqoba waseGrisi Nike, owandiza weqa ngaphezulu kwe- impi.
UCarolyn Ngikhokhisa ama-dollar angama-35 kuphela ngalokho kamuva okube ngomunye wamalogo asebenze kahle kakhulu emlandweni wokukhangisa:
Lapho umdwebo owawuzokhomba uhlobo lwe- PhilNgangizibuza ukuthi ngizomkhokhisa kanjani ngemiklamo yami, ngakho-ke bengicabanga ukuthi ngizomkhokhisa kuphela ngomdwebo awukhethile, futhi ngicele amadola angamashumi amathathu nanhlanu. Kunoma ikuphi, kubalulekile ukusho ukuthi kuningi ebengisazokufunda. Eminyakeni eyishumi kamuva, lapho inkampani iphumela obala, Nike bangihlelela i-reception lapho banginika khona indandatho yegolide esesimweni se swoosh nedayimane elihlotshisiwe. Phil Wanginikeza izitifiketi ezimbili emvilophini evaliwe; omunye ungihlukanise njengomnikazi wenani elithile lamasheya we Nike omunye wathi ngibe nesibopho, kusukela kulowo mzuzu kuqhubeke, ngezimangalo zewaranti nezicathulo ezinesici. Phil Uyindoda enkulu, eqotho kakhulu futhi enamahlaya amakhulu. Nike wayengikhokhele amadola angamashumi amathathu nanhlanungakho konke bekuhamba kahle futhi Phil wayengenalutho olunye angalwenza, nokho wakwenza. Wayengikhokhele kahle impela ngomsebenzi wami.
Imininingwane engaphezulu - UJing zhang khombisa ukuthi izinto zingaphakathi kanjani
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