Namuhla sinezindawo ezihlukile amawindi, izisekelo noma izindlela zokukhombisa noma ukuhlanganisa isithombe senkampani. Ngalesi sizathu, kufanele sihlole ukuthi indalo yethu izoba kuphi nokuthi kufanele imelwe ngaphansi kwaziphi izimo ngaphakathi kwenkampani. Njengoba sibonile ochungechungeni lwethu lwezindatshana ukwenza ibhukwana lobunikazi lenkampani ngendlela eqondile nesemthethweni, kuhlale kudingekile ukuthi sakhe isu lokumela isithombe sebhizinisi. Endabeni yenguqulo ye-monochrome, kufanele siveze ukuthi yakhelwe ukunikela ngenye indlela lapho sithola izizinda ezinemibala ehlukahlukene, ngama-gradients noma okusobala okufana nezibuko noma amakristalu. Inhloso icacile: Sidinga ukuthuthukisa ezinye izinhlobo ukuqinisekisa ukusebenza kwesiphakamiso sethu.
Esihlokweni esandulele besibuyekeza amanye amathiphu wokuthuthukisa izinhlobo zama-logo zemonochrome futhi yize sike sabona amacala amaningana, kuyiqiniso ukuthi sishiye amanye asepayipini. Namuhla sizovala uhlu lwethu lwezeluleko bese sibuyekeza ezinye izibonelo ezibonisa kahle kakhulu amasu namasu athuthukisiwe.
- Uma ufuna ukubheka ingxenye yokuqala yalolu hlu lwamathiphu, ungafinyelela i-athikili ngokuchofoza kulesi sixhumanisi.
- Uma unesithakazelo esihlokweni samabhukwana wobunikazi bezinkampani, ngincoma ukuthi ubheke lolu chungechunge lapho sidiliza khona isakhi ngasinye okufanele sibe naso kanye nesakhiwo esichazwe kancane noma kancane okufanele silandelwe.
Kuthiwani ngama-logo afaka izindawo ezifiphalisiwe?
Kanye nama-gradients nokuthumela imiyalezo, umphumela wokusakazeka ungaba yinselelo enkulu ukwenza inguqulo ye-monochrome. Ngokuya ngokubaluleka komphumela wokufiphaza kanye nokwakheka kwelogo kuzoxazululwa ngandlela thile. Ngezansi singabona ukuthi kulezi zibonelo ezilandelayo le mikhiqizo ixazulule kanjani inselelo isebenzisa inqubo efanayo kakhulu isebenzisa isikrini semitone.
Njengoba bengisho, konke kuxhomeke ohlotsheni lomklamo esiwenzayo kabusha, kwesinye isikhathi ukwethembeka ngokwengeziwe kokwangempela, kuyadingeka ukuthi sisebenzise amanye amasu. Kulokhu, ulayini odwiwe usetshenziselwa ukuvumelanisa nohlobo lwe-monochrome.
Ama-logo anezithombe noma i-aesthetics engokoqobo
Kunezinye izikhathi lapho sibhekene nemiklamo engokoqobo noma equkethe izinto ezithwebula izithombe, kulokhu sifaka inkinga ebalulekile ngoba singabeka ingqikithi yomqondo wokuqala engcupheni. Ezikhathini eziningi, kunqunywa ukuthi kususwe ngokuphelele ingxenye yezithombe futhi kugcinwe ukuthayipha kodwa njengoba sishilo kuya ngesilinganiso lapho lezi zindawo zihlala khona. Okucacayo ukuthi kufanele senze okuthile futhi-ke njengoba lolu hlobo lwamadizayini lunezici ezingenakuchazwa ngokwencazelo ezakhiwe ngoyinki owodwa njengevolumu, izithunzi, ukwakheka, ama-gradients, ukuphela noma yiluphi uhlobo lokukhanya . Ngakho-ke sinezinye izindlela ezimbili:
- Susa ingxenye yesithombe: Le nketho inconyelwa yonke leyo miklamo lapho ukukhethwa kwayo kungashintshi ingqikithi yomqondo futhi ngakho-ke siyaqhubeka nokukhomba kalula i-logo noma kunguqulo ye-monochrome futhi ngaphandle kwengxenye eshiwo.
- Thuthukisa inguqulo eyisicaba yengxenye yesithombe: Kuwo wonke lawo macala lapho ukususwa kwengxenye ebonakalayo kushiya inguqulo yokugcina ingenalutho noma isinikeza ngqo imiphumela ehluke ngokuphelele emcabangweni wokuqala futhi yenza kube nzima ukukhonjwa kwayo emphakathini.
Ungabona ngezansi kwezibonelo eziningana, njengenjwayelo, isithombe singcono kunamagama ayinkulungwane:
Ungayiphatha kanjani futhi uyimele kanjani ukwakheka kwelogo?
Kuthiwani uma ngingenelisekile ngokunikezwa okungenayo yonke imiyalezo futhi ngifuna ukugcina ukwakheka kudizayini yami eyisicaba? Ngezansi sibona ezinye izimo lapho ukumelwa kudalwe ngoyinki owodwa futhi ngokuqondakalayo kungakhathalekile ukuthi kunama-chromatic nuances, yize kulokhu kokugcina imibala emibili evezwe enguqulweni yoqobo iyisicaba. Kuzoba nemiklamo ethokozela kakhulu noma kancane kepha khumbula ukuthi inguqulo izosetshenziswa kuphela ngezikhathi ezithile, ngakho-ke izokwanela kuphela ukuthi ibonakale kalula futhi ibhekane nomkhiqizo woqobo. Vele, ngokwamandla ethu kufanele sizame ukunikeza isiphetho esihle kakhulu.
Izinhlobo eziningi ze-monochrome
Ezikhathini eziningi, abaklami bathuthukisa izinhlobo ezihlukile ze-monochrome ukuqinisekisa ukuhlanganiswa okuphelele kunoma iyiphi indlela. Namuhla kunamapulatifomu ahlukahlukene nemidiya lapho ama-logo ethu angafakwa khona. Imikhiqizo eminingi ijwayele ukuthuthukisa izinhlobo ezimbili, enye yazo iqine kakhulu kanti enye ikhinyabeziwe. Ake sicabange ukuthi sidinga ukuthunga inguqulo yethu ye-monochromatic engutsheni yendwangu, kulokhu sizodinga inguqulo eqinile, kepha inguqulo enemininingwane eminingi ingalungela kakhulu izisekelo ezifana nengilazi noma izinto zokuhlobisa.
Umthombo: I-Brandemia
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