Kunezithombe eziningi zikaMark Zuckerberg ehleli, njengomuntu obonakalayo, phambi kwe-United States Congress. Umholi we-Facebook ubuzwe imibuzo ngokuvuza kwabasebenzisi bakhe kwiCambridge Analytic. Ithimba likaMark elingaphakathi lisungule umkhankaso omkhulu kakhulu wesikhangiso. Uqala isikhangiso sakhe sokuqala ngesikhathi se-NBA (American Basketball League) playoffs yokuthi 'ngiyaxolisa'. Ngakho-ke, i-Facebook iyaxolisa ngokuvuza.
Ukuxolisa okuthinta abasebenzisi abangaphezu kwezigidi ezingamashumi amahlanu emhlabeni. Okuthile okunganakiwe kuwo wonke amanye amanethiwekhi omphakathi wethula i- # Hashtag ukwenza buthakathaka uphawu. Yingakho i-Facebook yethula umkhankaso omkhulu kunayo yonke eyakhiwe selokhu yasungulwa.
Isikhangiso se-Facebook
Esikhangisweni, esihloko sithi Lapha ndawonye ('Lapha Ndawonye'), i-Facebook ifuna ukukhumbuza abantu ukuthi kungani babhalisele i-Facebook. Kukhona nokuhlekisa okuqaphile, njengoba kukhomba ebudlelwaneni babaphathi nezimo zobudlelwano eziyinkimbinkimbi. Kodwa-ke, iphuzu eliyinhloko levidiyo ukuthi i-Facebook ifuna ukubuyela kuzisekelo. Siza abantu baxhumane.
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Le vidiyo, eyenziwe ithimba lezentengiso langaphakathi kuFacebook, IFektri, yenza umsebenzi wesitayela wokubhekana nalesi simo, yize futhi kuwumlilo ovuthayo mhlawumbe kungabizi kancane ukuthembeka.
Yize, kwesinye isikhathi kungabonakali njengokuxolisa. Bachaza ukuthi konke okwenzekile 'kuyinto eyenzekile'. Njengokungathi abanalutho nalo, sengathi kuyinkinga yomunye umuntu. Kwesinye isikhathi, ngaphezu kokuxolisa, bangacela ukuthethelelwa "Njengoba usibambe oqotsheni" (Njengoba besho).
Ubuciko obuhle bokucela ukuxolelwa
Noma ngabe ikuphi, i-Facebook icele ukuxolisa kwakho, ngokusho komhleli we-Big Fish, Ingabe Awdry. Kusanda kwethulwa inkulumo kwi-2018 D&AD Festival enesihloko esithi Uxolo kubonakala kuyizwi elinzima kunazo zonke, u-Awdry uyazi ukuthi uzisola kanjani lapho elibona.
Kulokhu u-Awdry ukhombisa ukuthi uyaqonda kancane. Futhi uye wakuchaza njengomgomo okumele wonke umuntu awulandele lapho ecela intethelelo. Ngenkathi i-Facebook ilandele "imithetho eyisithupha engaguquguquki eya encwadini." Imithetho imi kanje:
- Qala ngokuthi 'Ngiyaxolisa'
- Vuma icala futhi ube ngumnikazi walo
- Chaza ukuthi bayalungisa
- Dizayina ikusasa (nge, mhlawumbe, ngokuthembisa ngokuya ngensimbi engafakwanga futhi engazwakali) okungcono kubo bonke abasebenzisi
- Gcina ulimi lulula. Azikho izinkinga noma ukujika kwekhasi
- Chaza kumthengi wakho inkinga nokuthi benzani ukukulungisa ngokwemigomo, okuqukethwe kanye nomongo okhombisa lokho izethameli zakho ezikucabangayo nezizwayo.
"Ikhwalithi esemqoka okufanele siyibabaze ukuthi uFacebook ulamukele icala ngokuphelele," kuqhuba u-Awdry. "Akukho mzamo wokulwa nalokhu." “Kube khona ukuphawula kwabezindaba obekudingida isifiso sikaZuckerberg sokuhlanganisa amanani afanayo, abiwe futhi asuselwe emphakathini kuFacebook nemodeli yezezimali enolaka olukhulu. Lokho empeleni kwasibekela ukuxolisa, i-IMHO. "
Isiphetho
Ngabe i-Facebook iyakusho? Kuya ngokuthi ubheka kanjani i-Facebook. Uma ubona isayithi njengendlela engenabungozi yokuxhumana nabantu obathandayo nabathandekayo, umculo oncibilikayo wesikhangiso nenhloso eqotho kungakukholisa. Kepha uma uwuhlobo lomuntu ongathandi nokwabelana ngemininingwane yakho nodokotela wakho, lokhu kungenzeka kungakuqinisekisi ukuthi ungena ngemvume.
Ukusetshenziswa kwe-Facebook kubonakala kuthinta kakhulu ipulatifomu. Kungakho kufanele sicabange ngokusetshenziswa kwethu. Ngabe kudingekile yini ukuthi singathinti "idatha yomuntu siqu embalwa" ethengiswayo? Ngaphandle kokugxekwa futhi naphezu kwezinsolo abazithululela ngakho, akubonakali njengoshintsho oluzumayo oluzothatha, okokuqala abaphathi nethimba laseZuckerberg kanti okwesibili, umphakathi wabasebenzisi be-Facebook.