Ingqondo yomuntu izwela kakhulu ezintweni ezibukwayo, futhi umbala ungenye yazo. Kokubili ngokuqaphela nangokuqonda, imibala idlulisa izincazelo, hhayi emhlabeni wemvelo kuphela, kodwa nakwisiko lethu. Abadwebi bezithombe kudingeka basebenzise amandla we-psychology color ukuze bayisebenzise emiklamweni yethu, futhi akukho mkhakha obaluleke ngaphezu kokwe-logo design.
Ukusetshenziswa kombala kungaphatha izincazelo eziningi, kusuka ezimpendulweni zakudala ngokususelwa ezigidini zeminyaka zemvelo eziguqukayo kuya ezinhlanganweni eziyinkimbinkimbi esizenzayo ngokususelwa ekucabangeni okufundiwe. Amabhizinisi angasebenzisa lezi zimpendulo ukudwebela futhi agcizelele imiyalezo yabo yomkhiqizo. Futhi impumelelo yakho njengomklami we-logo izokwanda uma unokuqonda okuphelele kwe-psychology yombala.
Kusho ukuthini noma kudluliswa imibala ehlukene
Imikhiqizo emikhulu ikhetha imibala yayo ngokucophelela.
Yonke imibala, kufaka phakathi omnyama nomhlophe, inomthelela ongokomzwelo. Njengabaqambi, sidinga ukukhetha imibala ngokucophelela ukuze sithuthukise izinto ezithile zelogo futhi sengeze ama-nuances kumyalezo ozodluliselwa.
Ngokujwayelekile, imibala egqamile futhi enesibindi iheha iso, kodwa bangabonakala bengamahlathi. Amathoni athulisiwe adlulisa isithombe esiyinkimbinkimbi ngokwengeziweKepha baba sengozini yokunganakwa.
Izincazelo ezithile zemibala zenziwa ngamasiko ehlukene, ngokwesibonelo, emphakathini wethu i-lilac umbala oveza ubumsulwa nokuhlanzeka, yingakho izikhangiso eziningi zezimonyo eziningi zisebenzisa lo mbala, kepha eMiddle East zikhombisa ukudabuka.
Ngabe imibala idlulisani?
- Bomvu: kusho uthando, amandla, ingozi noma ulaka, ukushisa… Iphinde yasetshenziselwa ukuvuselela inkanuko yokudla, okuchaza ukuthi kungani isetshenziswa ezindaweni zokudlela eziningi namalogo ngemikhiqizo yokudla. Ukukhetha obomvu ilogo kungenza kube namandla kakhulu.
- I-Orange: kuvame ukubonwa njengombala we emisha futhi i ukucabanga kwanamuhla. Iphinde ibe nezincazelo ze- intsha, ubumnandi nokufinyeleleka.
- Okuphuzi - kudinga ukusetshenziswa ngokuqapha, njengoba inezincazelo ezithile ezingezinhle, kufaka phakathi incazelo yalo yobugwala nokusetshenziswa kwayo kwizimpawu zokuxwayisa. Noma kunjalo, libalele, lifudumele futhi linobungane futhi ngomunye umbala osetshenziselwa ukuvusa inkanuko.
- Okuhlaza - Kusetshenziswa kakhulu lapho inkampani ifuna ukugcizelela izinkolelo zayo kwemvelo nokuziphatha, ikakhulukazi ngemikhiqizo efana nokudla okuphilayo nemifino. Ezinye izincazelo ezinikezwe lo mbala zifaka phakathi ukukhula nokusha.
- Luhlaza okwesibhakabhaka: ungomunye wemibala esetshenziswa kakhulu kuma-logo ezinkampani. kusho ubuchwepheshe, ubuqotho, ubuqotho, ubuqotho nokuthula. I-Blue nayo ihlotshaniswa ne- igunya nempumelelo, futhi ngenxa yalesi sizathu kuthandwa kuzo zombili izikhungo zezezimali nezinhlaka zikahulumeni. Iphinde isetshenziswe kabanzi ezinkampanini zobuchwepheshe ezifana ne-IBM, Ubisoft noma i-Playstation eziyisebenzisela ukupakisha kanye nezikhangiso zazo.
- ULila: usitshela ngobukhosi nokunethezeka. Kudala kuhlotshaniswa nebandla, okusho ukuhlakanipha nesithunzi, futhi kuwo wonke umlando bekungumbala wengcebo.
- Okumnyama: umbala onobuntu obuhlukene phakathi. Ngakolunye uhlangothi, kusho amandla nokucwaninga, kodwa ngakolunye uhlangothi kuhlotshaniswa nobubi nokufa.
- Okumhlophe: ngokuvamile kuhlotshaniswa ne- ubumsulwa, inhlanzeko, ubulula kanye neivety. Ngamagama asebenzayo, i-logo emhlophe ngaso sonke isikhathi kufanele ibe semuva elinemibala ukuze ibonakale. Izinkampani eziningi zikhetha ukuba nenguqulo enemibala nohlobo olumhlophe lwama-logo azo; Isibonelo, iCoca-Cola ibonakala imhlophe emathinini ayo abomvu namabhodlela ansundu kepha isetshenziswa ngokubomvu lapho isetshenziswa ngemuva okumhlophe noma okukhanyayo.
- UBrown: unezincazelo zesilisa futhi uvame ukusetshenziselwa imikhiqizo ehambisana nayo impilo yasemakhaya neyangaphandle.
- Pink: kungaba kumnandi futhi flirty, ihlotshaniswa kakhulu nomkhakha wesifazane.
Lezi zinhlangano akuyona imithetho eqinilekunjalo, kepha kufanelekile ukukhumbula lapho wenza ukukhetha kombala wakho. Khumbula ukuthi umthelela ophelele we-logo design yakho ngeke uncike emibala uqobo kodwa endleleni asebenzisana ngayo nomumo nombhalo.