Umthombo: Lanjaron
Ngamunye wemikhiqizo eklanyelwe awaziwa nje ngesithombe sawo, kodwa kunalokho konke akumelelayo. Kunemikhiqizo engapheli, esingeke sasho ukuthi ilogo ngayinye ingqondo yethu ekwaziyo ukuyiphatha nokuqagela, ivelephi.
Lapho sithenga umkhiqizo, sihlala sibheka ilebula ekwakhiweni kwawo, futhi ngenxa yalokho kulokho okuqoshiwe, kodwa kukhona okuhlala kugqama ngaphezu kokunye, isithombe sawo senkampani.
Imibala, i-typography kanye nengxenye ngayinye yezithombe ezakha ilogo eshiwo, zihlangene ukuze zakhe isigxivizo esiyingqayizivele nesimele umkhiqizo. Kulokhu, size ukuzokhuluma nawe ngeLanjarón kanye nencazelo yomkhiqizo wayo.
Yini iLanjaron?
Umthombo: Lanjaron
I-Lanjarón ichazwa njengohlobo lwamanzi amaminerali emvelo futhi kakade kufanele kube enye yemikhiqizo impahla yayo ephethwe uhlobo lwe-Danone. Umsuka wayo wasentwasahlobo yiLanjarón, inqwaba etholakala eSierra Nevada, esifundazweni saseGranada.
Ngokuqondene nomlando wenkampani, kuthiwa amanzi aseLanjarón atholakala ekupheleni kwekhulu le-XNUMX. Ezikhathini zomlando, izakhamizi eziningi zasemadolobheni azungezile zavakashela e-Lanjarón ukuyokha amanzi emithonjeni yayo yemvelo neyingqayizivele.
Eminyakeni eminingi kamuva, isiphethu saseSierra Nevada simenyezelwa njengesinye semithombo enempilo nengokwemvelo esifundazweni sase-Andalusia, okushiya uphawu kwabaningi abasaqhubeka nokujabulela lezi ziphethu unyaka nonyaka.
Singathola le mikhiqizo kunoma yisiphi isitolo esikhulu eSpain. Okugqama umkhiqizo wakho ilebula yawo edumile enelogo yomkhiqizo efakiwe. Intwasahlobo ebilokhu iqinisekisa umsebenzi omkhulu wemvelo kanye nezinzuzo zama-Andalusian kanye nawo wonke amaSpanishi iminyaka eminingi.
Umlando nokuvela kwelogo ye-Lanjarón
Umthombo: Isiqubulo
Ilogo yokuqala
Ilogo yokuqala ye-Lanjarón yayiphawuleka ngombala wayo osawolintshi kanye nombala wayo. Eqinisweni, umbala wewolintshi waba umbala wenkampani womkhiqizo.
Okwakugqamisa lolu phawu kakhulu, ngaphandle kokungabaza, ukuthayipha kwalo, ukuthayipha okujabulisayo lapho kwasetshenziswa isizinda esisawolintshi esingokomfanekiso. okuhambisana nokuqanjwa komkhiqizo, futhi lokho kwanikeza bonke ubuntu kanye nobuciko ekwakhiweni.
Umklamo washintshwa ngemva kweminyaka futhi ngenxa yalokho nemibala yawo.
uphawu lwesibili
Ilogo yesibili ye-Lanjarón ibonakaliswe ngokuqukatha umbala webhizinisi oqabulayo noluhlaza okwesibhakabhaka. Kangangoba, i-Lanjarón kanye nohlobo oludumile lwe-La Casera kuhlanganiswe futhi kwakha uhlobo olulodwa. Lo mkhiqizo wawuphethe uphawu oludumile nesithonjana sendlu ngendlela ye-vector, lapho okwalandela khona ukuthayipha kwakhe okudumile kanye nophawu lwakhe olubomvu.
Umkhiqizo oguqule umkhakha kanye nemincintiswano engenzeka. Kodwa njenganoma yimuphi umkhiqizo, kwakukhona ukuziphendukela kwemvelo okwaqhubeka nokuguqula amatafula, emhlabeni wama-logo nokudalwa komkhiqizo.
ilogo yesithathu
I-Lanjarón yaqhubeka nomugqa ofanayo wamathoni aluhlaza ngemibala yayo yebhizinisi. Kangangoba singathola ama-logo amathathu noma izinguqulo zawo ezinaleso sici nokushintsha kwethoni eluhlaza okwesibhakabhaka. Ngaphandle kokungabaza, uma sigqamisa ilogo ye-Lanjarón elandelayo kokuthile, ubulula bayo kanye ne-minimalism, ukushiya eceleni noma iyiphi ibhrendi elayishwe ngokweqile nanoma iyiphi ilogo egcwele izici ezisele.
Kwakhiwe uhlobo oluhlukile nolufushane olukwazile ukusho okuningi ngokuncane nangaphezulu, lwakwazi ukuba yisithombe somkhiqizo ofanayo nalowo wonke umphakathi wawo owawulindele ngomkhiqizo wawo.
ilogo yesine
I-logo yesine yavela esandleni se-schweppes, uhlobo oludumile lwesiphuzo se-carbonated esiye sanambitha ngezikhathi zasehlobo. Hhayi-ke, ake sithi yomibili le mikhiqizo yahlanganiswa ukudala ilogo eyodwa. Kulokhu bashiye ngemuva kombala oluhlaza okwesibhakabhaka ojwayelekile wenkampani, ukuya kokuphuzi okugqamile kokugqama kakhulu nokujwayelekile komkhiqizo we-schweppes.
Ngaphandle kokungabaza, ingenye yezinguqulo eziphumelele kakhulu ngenxa yombala wayo ogqamile, nakuba imikhankaso eminingi ikhethe eminye imibala ehamba kangcono kakhulu ngomkhiqizo odayiswa yi-Lanjarón.
Isiphetho
Umkhiqizo we-Lanjarón usudlulile ezizukulwaneni ngezizukulwane. Ngaphezu kwalokho, bekuyingxenye yemikhiqizo eminingi yesibili efana neDanone, eyinikeza konke ukuvelela futhi inothisa umkhiqizo.
Ngaphandle kokungabaza, i-Lanjarón iwumkhiqizo onomlando omude, indaba eqala eziphethwini ezidumile zaseSierra Nevada eGranada futhi enikeza bonke ubusha kanye nemvelo esifundazweni sase-Andalusia. Isifundazwe esigcwele impilo nempilo kanye nenhlalakahle.
Sithemba ukuthi ufunde okwengeziwe ngalo mkhiqizo odumile oguqule imakethe kakhulu futhi ikakhulukazi imiklamo yawo ehlukene nehlukahlukene.