Enye ye izingxenye eziyisisekelo nezibaluleke kakhulu zobunikazi bomkhiqizo, ilogo. Idizayini enhle izosisiza ukuthi sakhe ubuwena, futhi sidlulisele amanani ethu njengophawu kumakhasimende. Akumele ukhohlwe ukuthi uphawu lusebenza njengento ehlukanisayo, ngakho-ke ilogo kumele ikhunjulwe, kumele isihlonze njengenkampani futhi isenze sigqame emqhudelwaneni.
Emakethe egcwele njengalena esinayo njengamanje, ukuthola amakhasimende ahlukene ukuthi asibone njengenkampani ngelogo kubalulekile. Lobu bunikazi kumele bakhelwe ukucabanga ngokuthi singobani njengophawu futhi ngaphezu kwalokho, inhloso yako ukusixhumanisa nezilaleli zethu esiziqondise.
Kulokhu okuthunyelwe, sizokunikeza uchungechunge lwamathiphu ayisisekelo ukuze ukwazi ukwakha ilogo ye-massage ephelele. Ngeke nje sikunikeze amathiphu noma imibono, kodwa sizophinde sibheke ezinye izibonelo zokuklama ukuze zikukhuthaze.
Izimiso eziyisisekelo zokuba nomklamo omuhle welogo
Okokuqala, sifuna ukugcizelela ukuthi lezi zeluleko eziyisisekelo esizokunikeza zona esigabeni esilandelayo akuzona isayensi eqondile, okungukuthi, ukulandela lezi zimiso ngeke kwenze i-logo ibe ngcono kakhulu. Okwethu Umphumela omuhle kakhulu ufinyelelwa lapho lezi zimiso zicatshangelwa, ngaphezu kwesimo senkampani ngayinye ikakhulukazi lowo osebenza naye.
Ukulula
Ubunikazi obuhle bomkhiqizo kufanele bube lula, bungabi nezici ezihlukahlukene okokuhlobisa okwenza ingqikithi nencazelo yayo ilahleke. Njengoba sishilo ekuqaleni kwalolu shicilelo, uphawu luyisici esikuhlonzayo, okungukuthi, kufanele ludlulisele emphakathini ukuthi ungubani njengenkampani nokuthi unikeza ini.
Into eyodwa sonke esicacile ngayo ukuthi ukuba lula kwelogo, kuba lula Kuyoba ukuthi kuhlale emiqondweni yamakhasimende.
Ukuhlukahluka
Njengabaklami, kufanele sihlale sikukhumbula lokho ilogo ngeke ikhiqizwe kusekelo kuphela. Ziyanda izindawo lapho izovela khona; iwebhusayithi, izinto zokubhala, izindwangu, izithombe, njll.
Lokhu kusiholela kulokho uma ukwakheka kwelogo kuyinkimbinkimbi kakhulu kuba nezinkinga eziningi zingavela ngesikhathi sokukhiqizwa kwazo emithonjeni yezindaba ehlukene.
original kanye nommeleli
Umthombo: https://www.vecteezy.com/
Ngendaba yemvelaphi, siqonde lokho Kumelwe kube umklamo oyingqayizivele futhi wehluke komunye umncintiswano. Kufanele ubheke isici esihlukanisayo somkhiqizo wakho futhi usisebenzise.
I-logo enhle, kufanele wazi bamba ingqikithi yokuthi sinjani njengophawu futhi sisebenze kulowo mbono ukuthumela umlayezo emphakathini. Lokhu esisanda kukusho kumele kuhlanganiswe ngangokunokwenzeka, ngaphezu kobuntu bomkhiqizo.
Izindlela eziqhelelene ngokuphelele nendlela esiyiyo njengophawu, nalokho esifuna ukukudlulisela kumakhasimende, kufanele kugwenywe.
ezingaphelelwa yisikhathi
Ukwazi ukuthi ungasithola kanjani isitayela esifanele sokuklanywa kwelogo yomkhiqizo wethu, kungakhathaliseki ukuthi izimakethe zishintsha kanjani, inkampani yethu izoba ubunikazi obukuphelezela impilo yakho yonke.
Ukuhambisana
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Uma sibhekene nesakhiwo somazisi, kufanele sicabange ukuthi uphawu kufanele luhehe emphakathini esifuna ukukhuluma nawo. Kulokhu kanye nezinye izimiso esizibonile, kunjalo kubalulekile ukwazi konke okuhlanganisa inkampani esisebenza ngayo futhi ngaleyo ndlela sazi ukuthi singazichaza kanjani izilaleli zethu futhi sikwazi ukubhekana nazo.
I-Los okuqedwa komklamo wethu kufanele kuhlale kuhlanzekile futhi kunakekelwe, ukuze sinikeze ukubukeka kochwepheshe emsebenzini wethu.
Lezi yizimiso ezinhlanu eziyisisekelo esasuka kuzo creativos online Sikholelwa ukuthi lokhu kufanele kubhekwe lapho sibhekene nephrojekthi yokuklama amalogo.
Izinto ezivela kumalogo wokubhucunga
Ukuqonda ukuthi yini esifuna ukuvela kulogo yethu nokuthi yini engekho, sethula iqoqo lamalogo agqugquzelwe yilo mkhakha. Zingama-logo lapho kusetshenziswe khona imibala, amafonti nezithombe ezihlobene nomhlaba we-spa nokuphumula.
Izimbali ze-lotus noma amatshe okubhucunga
Umthombo: https://turbologo.com/
Kokubili izimbali ze-lotus namatshe okubhucunga yizici ezimbili eziyisisekelo ezihlobene nomhlaba wama-spa, ukuphumula kanye namamasaji. Ungayisebenzisa ekwakhiweni kwelogo yakho njengento eyinhloko yokuqamba.
Izinti zoqalo
Umthombo: https://www.pinterest.es/
Njengasesimeni esedlule, izinti ze-bamboo zingenye yezimpawu zesici zalo mkhakha. Uma lokho ofuna ukukudlulisela kuwumqondo wemvelo, wemikhiqizo ephilayo, wemisindo ephumuzayo, isithombe sezinti ze-bamboo singakusiza ngakho.
Umfanekiso wesifazane
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Umklamo odume kakhulu wezikhungo zokubhucunga umzimba ukusetshenziswa kwezibalo zabesifazane. Ngalo mbono bafuna ukuxhumana nabesifazane, ukubanikeza umuzwa wokuzwela, ukunakekelwa, ukusondelana, njll. Ukusetshenziswa kwalezi zibalo zesifazane kuvame ukuhambisana nemibala ye-pastel noma ekhanyayo ehlobene nokuphumula.
ama-logo we-typographic
Umthombo: https://www.behance.net/
Uma ungahambisani nokwengeza isithombe kulogo yakho bese ukhetha ukwakheka kwe-typographic, kufanele wenze ukukhetha okuhle kwakho kokubili ukuthayipha nemibala. Kufanele wenze ilogo yakho ikhanye futhi igqame ngokuhlukile, usebenzisa izakhi ezimbili zokuklama.
Ukubheja okuphephile kwamalogo we-typographic ezinkampanini zokubhucunga ngokuvamile amafonti esikripthi anomugqa omuhle kakhulu noma alula kakhulu ama-sans-serif typefaces ngaphandle kwezakhi ezigqamayo.
Uma uthatha isinqumo sokuphuma kulobu buhle futhi ungathobeli imiklamo ejwayelekile yalolu hlobo lomkhiqizo, kufanele, njengoba sike sasho ngaphambilini, funda futhi wazi ukuthi inkampani osebenza nayo injani futhi uthole isici esiyehlukanisayo labaseleyo.
Uma uthola leso sici, kufanele uyisebenzise kuze kube sezingeni eliphezulu ukuyenza igqame futhi kudalwa ubuwena eduze kwayo.
Uma, ngakolunye uhlangothi, unquma ukulandela ubuhle be-logo obufana nalezi esizibonile kuleli phuzu, sikweluleka ukuthi zama ukuzehlukanisa nabanye ngokusebenzisa i-typography nemibala, okwenza ilogo yakho igqame kuwo wonke umncintiswano.
Khumbula ukuthi ilogo izokhulumela wena njengenkampani, izothumela umyalezo emphakathini mayelana nokuthi ungubani nokuthi yini oyinikezayo. Chitha isikhathi kule nqubo, bheka izinkomba, dala i-moodboard ukuze uthole ugqozi, zama amafonti ahlukene nemibala, yenza ilogo yakho ihluke emakethe.