Kumkhiqizo kubalulekile ukuthi ube nobuwena obuchazwe kahle, ngalokhu kuzoqinisekisa ukuthi abathengi bangakwazi ukuwehlukanisa nokuncintisana kwawo futhi bakudle. Umphakathi awehluleli nje kuphela uhlobo ngalokho olukunikezayo noma inani, futhi ubheka izici ezibukwayo ezilwenza lube nemibala, i-typography, ilogo, njll. Babheka amabhrendi axhuma nezindlela zawo zokuphila ngakho-ke lezi zici esizibalulile ziyisinqumo sokuxhumana okushiwo.
Namuhla iNetflix yaziwa njengenye ye Izinkundla zokusakaza ezihamba phambili ezinekhathalogi enkulu yokuqukethwe okulalelwayo nokubonwayo kodwa akukhona kuphela emhlabeni we-audiovisual kodwa ngokusebenzisa imikhankaso yayo yezokuxhumana kanye nobuciko bayo, isibe enye yemikhiqizo enamandla kakhulu emakethe.
Ngenxa yalokhu kuxhumana okuphawulekayo, masikhumbule umkhankaso owaziwayo ePuerta del Sol yaseMadrid "Oh uKhisimusi omhlophe" lapho uchungechunge lwe-Narcos luba uchungechunge olubukwa kakhulu, inkampani inkanyezi kwesinye sezenzo ezivusa inkanuko kakhulu ezikhunjulwayo . Ngalolu hlobo lwesenzo thola indlela ephelele yokukhuluma nomphakathi.
Eqhubeka nalo mbono, lowo wokuxhumana nomphakathi, usethathe elinye igxathu futhi kwaba wukwenza eyakhe i-typography; i-netflix typography: I-Netflix Sans.
Hamba kahle Gotham
I-Netflix ivalelise kumngane wayo othembekile I-Gotham, i-typeface evamile emhlabeni wokuklama. I-typeface yakudala inhloso yayo enkulu bekuwukwenza lula ukufaneleka kwezinto zokuxhumana ezidizayinelwe yonke imidiya lapho le mikhankaso ivele khona.
Emzamweni wayo oqhubekayo woshintsho, i-Netflix igxumela ku-bandwagon izinkampani eziningi ezamukelayo, ezinkulu nezincane, futhi akukho okunye ngaphandle kwe dala eyakho i-typography yenkampani, uhlobo lwangokwezifiso.
Inqubo yokwakha ifonti yangokwezifiso yomkhiqizo iyinqubo ehamba kancane futhi ehlala ishintsha, i-Netflix ibilokhu iqedela izigaba futhi isebenza kuzo zonke ngobunikazi bayo obubonakalayo, konke lokhu njalo. ukugcina izindinganiso zabo.
Futhi uzothi, unesibindi kangakanani ukubheja ekudaleni i-typography yakho? Akuyona ingozi kakhulu? Hhayi-ke akuyona yodwa yokuthuthukisa uhlobo lwangokwezifisoMuva nje, izinkampani ezinkulu ezifana ne-Coca Cola, i-IBM noma inkundla ye-YouTube bakwenzile.
I-typeface ye-bespoke
Kunengqondo ukuthi inkampani enkulu njengale esikhuluma ngayo, iNetflix, futhi ngempumelelo enkulu evuna phakathi komphakathi, ifuna gqama kwamanye amabhrendiukuncintisana noma cha. Ikhono lokunikeza okuqukethwe okulalelwayo nokubonwayo kwekhwalithi ephezulu ngaphandle kwekhefu lezentengiso liyisa i-Netflix ezingeni eliphezulu kunemidiya evamile esiyaziyo namuhla.
Ukudala ibhrendi yakho kuwukuthuthuka okudingayo ukuze udale ubuwena obuyingcaca obuhlukile. Ukuthayipha kweNetflix; I-Netflix Sans, iyi- i-typography efundekayo, elula nehlanzekile, esiza ukuxhumana kwakho ukuthi kuqondwe kuyo yonke imidiya, kokubili ku-inthanethi nokuphrintiwe.
Lapho kwakhiwa uhlobo lokubhala olwalufunwa yinkampani, kucatshangelwe izici ezimbili ezibalulekile: i ubuhle kanye nokusebenza. Izilinganiso zezinhlamvu zayo ezingofeleba zifuna ubuhle be-kinematics kanti izinhlamvu ezizinhlamvu ezincane zihlangene futhi ziyasebenza.
Umuntu ophethe umklamo weNetflix, nguNowa Nathan futhi uchaza ukuthi isinqumo sokungena emhlabeni wokudala ubunikazi baso siphendula izici ezimbili. Eyokuqala futhi ebaluleke kakhulu ukunikeza indlela, ukudala into eyingqayizivele, a ubuntu siqu for the brand Futhi yenze ikhetheke kuNetflix. Futhi ngakolunye uhlangothi, okwesibili, the ukunciphisa izindleko Kungani unciphisa uma iNetflix iyinkampani enkulu? Kulula kakhulu ukuphendula. I-Netflix yenza imikhankaso eminingi yokukhangisa njalo futhi ezindaweni nasemazweni ahlukene, ngakho ukuba nobunikazi bakho kusiza ukugcina izindleko ziphansi, ngoba uma usebenzise ifonti evamile, amalayisensi abiza kakhulu ngoba imikhankaso ingeyomhlaba wonke.
Lezi zimpikiswano ezimbili, ukudala ubunikazi bazo kanye nokonga izindleko, ziyizizathu ezifanayo eziholele amanye amabhrendi ukuthi athathe lesi sinyathelo.
I-Netflix Sans: i-typography elula nehlanzekile
Ithimba labaklami elaqala ukusebenza ngomshini wokubhala lacabangela izici ezimbalwa, enye yazo kwakuwubukhulu besikrini sebhayisikobho lapho lakha osonhlamvukazi kanti elinye iphuzu laliwukuthi izinhlamvu ezizinhlamvu ezincane kwakufanele zihlangane futhi zifundeke. ilahlekile. Ngale miqondo emibili ecacile yokuqala, a ukuthayipha okugcwele ngezisindo zayo ezihlukene: ezimnyama, ezigqamile, eziphakathi, ezivamile, ezikhanyayo nezincane.
Konke bekungeke kuhlale kumklamo olula nohlanzekile we-typography, kodwa kunalokho singathola quirks kuye. Uma sibheka uhlamvu oluncane luka-t, ijika livela esigxotsheni esikhuphukayo, ngokusho kwabadali balo, eligqugquzelwe ijika lezikrini zamamuvi.
Kafushane, besifuna ukwenza ukuthayipha ngesitayela esiyisisekelo, esilula, ngokuzibophezela okucacile ekusebenzeni nasekufundekeni, ukuqeda ukweqisa okuvumela ukuphazamiseka komphakathi.
Le nto yokuklama, njenge-typography, ingase ibonakale njengenye futhi okwamanje, kodwa empeleni ingenye amaphuzu abaluleke kakhulu lapho kuxhunywana futhi uxhumane nomphakathi. Ngokungazi, imilayezo idluliselwa kubathengi okungathinta incazelo noma umbono wokuqukethwe ababoniswa kona.
Inkundla yokuqukethwe okulalelwayo nokubonwayo, Ilapha ukuhlala futhi ikwazile ukunqoba amakhaya ethu. Hhayi nje ngenxa yokuqukethwe okuhle okusinikeza kona, kodwa futhi ngenxa yalolu shintsho esikhulume ngalo, ukwakha umkhiqizo walo oxhumana nazo zonke izethameli ngesitayela esiseduze nesiyingqayizivele.
I-Netflix isibe yi- ireferensi emhlabeni wezikrini kodwa futhi nasemhlabeni wophawu sibonga ekuthuthukisweni komkhiqizo ophumelelayo, ukuthatha ukweqa kanye nemingcele.
Ifonti yeNetflix, iNetflix Sans, inobunikazi bayo kodwa ayilokothi ibuse okuqukethwe okuzungezile, ekugcineni. i-typography nezinye izakhi kufanele zihambisane.