Ilogo ye-Pixar ingelinye lamamuvi akhunjulwa kakhulu ebuntwaneni bethu. Ubani ongakhumbuli ukuthi isibani funny jumping esibukweni. Futhi ukuthi, iqiniso lokuthi le nto ivela ku-logo yayo, akuyona into ehleliwe, kodwa kunalokho ifihla indaba.
Kusukela esandleni sikaSteve Jobs, uPixar, njengoba siyazi namuhla, wazalwa. Kwakungo-1968, lapho inkampani ikhulula enye yezikhindi zayo zokuqala, ikakhulukazi, uLuxo Jr, kulokhu okufushane umlingiswa oyinhloko kwakuyisibani sedeski. Lo msebenzi uqokwe kuma-Oscar futhi kusukela lapho, U-Luxo Jr, uba yisithombe, umaskandi ka-Pixar.
Kodwa sizodlulela phambili, sesizokwazi iziqalo zesitudiyo se-animation, sizobona Ngabe umsebenzi wakho wobungcweti kanye nesithombe somkhiqizo wakho uthuthuke kanjani?, ukuthuthukiswa kwelogo ye-Pixar.
Umlando we-Pixar
Ngo-1986, ifilimu, i-Howard the Duck, yethulwa ezinkundleni zeshashalazi, ibhekwa njengelinye lamafilimu amabi kakhulu enkumbulweni ephilayo. Ihlulekile ukuqongelela okungaphezulu kwalokho okutshaliwe ekukhiqizeni kwayo, okuholele ekutheni inkampani yayo yokukhiqiza, iLucasfilm, ilahlekelwe yizigidi.
Ngemuva kwale nkampani yokukhiqiza kwakukhona uGeorge Lucas owaziwayo, owayebhekene nezikhathi zezomnotho ezimbi kakhulu emlandweni wayo. Izigidi ezinhlanu zamaRandi, kwakuyilokho okwakubiza ukuthenga I-Graphics Group, ingxenye yendawo yekhompyutha yenkampani yokukhiqiza i-Lucasfilm. Lesi kwakuyisikhathi lapho USteve Jobs, umthengi wengxenye eshiwo, uqala umlando wePixar.
Ekuqaleni, inkampani bekungeyona inkampani yamapopayi njengoba siyayazi namuhla. Ngokuphambene nalokho, yanikezelwa ekuthengisweni kwehadiwe futhi elinye lamakhasimende ayo okungenzeka kube yi-Disney Studios. Ubani othole i-Pixar Image Computer njengekhompuyutha, ezobasiza enqubweni yokusheshisa ukufaka umbala ezithombeni zabo.
UJohn Lasseter ungumuntu obalulekile kuyo yonke le ndaba, omunye wabasebenzi bakwa-Pixar, njengoba nguyena owakha uchungechunge lwezithombe ezinyakazayo. I-Lasseter yabonisa amakhasimende akhe angase abe namandla ekhompiyutha, lokhu kuphumelela kwadala isiphithiphithi. Enye yendalo esikhuluma ngayo uLuxo Jr, isibani sedeski kamuva esasizoba uphawu lwe-Pixar.
Ukulandela le mpumelelo, u-Steve Jobs wathengisa le hardware ye-Pixar ngo-1990. Uphinde wasayina isivumelwano se-$ 26 million ne-Disney kumamuvi amathathu e-computer-animated. Kwakunjalo imuvi, Indaba Yamathoyizi, sonke esiyaziyo ukuthi yini eyasindisa inkampani ngo-1995, ekuthengisweni okwakuseduze.
Kusukela ngaleso sikhathi kuqhubeke, yonke into yaba ingxabano phakathi kwemboni yezobuchwepheshe kanye nemboni yokukhiqiza okuqukethwe.. U-Pixar waqaphela ukuthi ukwelashwa kwakungalingani, ngenkathi besebenza kukho konke ukuthuthukiswa nokukhiqizwa kwesofthiwe, i-Disney yayinakekela kuphela ukusatshalaliswa nakho konke okuhlobene nokumaketha.
Lezi zinkampani ezimbili zahamba ngezindlela zazo ezihlukene cishe ngo-2004, kwathi eminyakeni emibili kamuva ngo-2006 uDisney wathola uPstrong.
Ukuvela kwelogo ye-Pixar
Igama lokuqala lezitudiyo zopopayi bekungelona ukuthi sonke siyazi, kodwa ngonyaka I-1986 yayibizwa ngokuthi, I-Graphics Group futhi yayiphethwe nguGeorge Walton Lucas, okwathi kamuva, njengoba sesiphawulile, yathengwa nguSteve Jobs.
Kwaba okokugcina, USteve Jobs, owaqoka u-Alvy Ray, njengomqondisi wenkampani yezopopayi wayiqamba igama elithi Pixar. Futhi kusukela ngaleso sikhathi, lapho kuvela uphawu lokuqala lwenkampani.
Ilogo 1979 kuya ku-1986
inkampani ye-animation, I-Graphic Group, kulogo yayo yango-1978, bakhethe ukumisa igama phakathi nendawo phezulu ekuqanjweni, besebenzisa imibala emibili ehlukene kulo. I-typography kwakuyifonti ye-sans-serif, lapho ucezu lwegama ohlangothini lwesokunxele lwalubomvu, uma luqhathaniswa nalolu olungakwesokudla, olwalumnyama.
Ku ingxenye emaphakathi, kwabekwa uphawu lwenkampani, lapho kwenzeka okufanayo nasegameni, imibala ebomvu nemnyama yayisetshenziswa ohlangothini ngalunye. Kule ndawo singabona ngombala osonhlamvukazi ababili u-G bebhekene, okuthi ngegegethivu yabo baveze u-C ebheke phansi.
Ngaphezu kwalokho, engxenyeni engezansi, a tagline, ukufingqa ukuthi lwaluyini uhlobo lwakhe, inkampani ebonwayo yopopayi.
Ilogo 1986 kuya ku-1994
Ngonyaka Ngo-1986, yilapho uSteve Jobs ethatha ingxenye yeGraphics Group, wayiqamba ngokuthi iPixar., okuholela ekushintsheni okukhulu kwesithombe somkhiqizo wayo.
Ilogo entsha eyethulwe u-Pixar yakhiwe ngendlela eyisikwele enamafreyimu ezinhlangothini kanye nembobo engxenyeni yayo emaphakathi. Kuthiwa lokhu logo igqugquzelwe yikhompyutha ye-Apple BSD, isifinyezo esasihlobene ne-Berkeley Software Distribution.
Igama lenkampani livela phansi kwesithombe sejometri, esakhiwe nguJohn Lasseter. I izinhlamvu ezakha igama, zazihlukaniswa izakhi ezincane ezazisebenza njengezihlukanisi.
Ilogo 1994 kuze kube manje
Ibhrendi, ku 1994, kwenzeka ushintsho oluphelele ezandleni zikaPete Docyer, owayesebenzela u-Pixar ngaleso sikhathi.
Umazisi womkhiqizo ka-Pixar ovuselelwe kwaba eyakhelwe kuphela ngefonti enama-serif, asetshenziswa ngendlela ehlukile nenhle. Okuhlukile, ngoba akekho owayenesibindi sokuhlukanisa izinhlamvu zegama lakhe kuze kube manje.
Esinye sezici zale logo isezinhlamvu R kanye no-X, ukuthi omunye wabo wokugcina ophansi uhlukile kwezinye, okubanikeza ukubukeka okuyingqayizivele.
Ilogo, PIXAR ANIMATION STUDIOS, iba wuphawu lokuhweba futhi iqala ukuvela kumdlalo wokuqala wefilimu we-Toy Story.
Kwamanye amakhredithi okuvula amafilimu akhe, singabona ukuthi abalingiswa bamafilimu bavela kanjani ngaphakathi kwelogo efanayo, noma bashintshe izinhlamvu zayo.
Njengoba sibona ku 1995, inkampani yenza isinqumo sokufaka incwadi I, isibani sayo esidumile, uLuxo Jr., umlingisi weshosha lakhe lokuqala.
Ubunikazi buka-Pixar wumsebenzi oncomekayo. Uyayazi indlela yokuhlanganisa bonke ubunjalo bakhe maqondana nesici esisodwa nje, isibani esipopayi. I-Pixar ikhohlwa ukufaka izakhi emfanekisweni wayo ezingadingekile, futhi igxile ekwenzeni ukukhetha kwe-typographic ehlanganisa wonke amandla ayo.