i-psychology ye-typography

Ezweni lokuklama, sizungezwe kokubili imizwa nezinkulumo. Kunezici eziningi eziqondile neziqondile isithombe esingasidlulisela kithi. Kungakho, akuyona imibala kuphela ekwazi ukusitshela ngohlobo lwekhodi ukuthi hlobo luni lobuntu enabo noma uhlamvu olunikezayo esithombeni sangaphandle.

Kukhona nezinye izici ezinjengamafonti, ezikwazi ukudlulisa izinzwa ezahlukene futhi zidlale indima ebalulekile, kumklami kanye nombukeli obuka iphrojekthi. Kulokhu okuthunyelwe sizoxoxa nawe mayelana nendlela amafonti athonya ngayo umlingiswa wephrojekthi ethile nokuthi banesibopho sokwenza izethameli zethu zizizwe ngendlela efanayo nesifuna bazizwe ngayo, futhi lokhu kubizwa ngokuthi i-psychology ye-typography.

Iyini i-psychology ye-typography?

I-psychology ye-typography Kuqondwa njengocwaningo lwemindeni eyahlukene ye-typographic kanye nendlela eboniswa ngayo emkhakheni we-graphic design. Umthelela wazo mkhulu kangangokuthi zingadlulisela imizwa nemicabango eyahlukene kulabo abazibonayo kanye nakulabo abaziklamayo.

Emikhankasweni eminingi yokukhangisa, i-typography ibilokhu idlala indima ebaluleke kakhulu ekuthuthukisweni kwayo. Hhayi-ke, ingaba yinto esemqoka yesihloko esikhulu esifingqa wonke umlayezo womkhankaso. Imikhankaso eminingi ikhethe ukusebenzisa i-typography kuphela njengento eyinhloko, futhi akumangazi, ngoba singadlala nabo ngezindlela eziningi futhi ngokuwafaka nje, umbukeli uyovele azi mathupha ukuthi yimiphi imizwa esikhuluma ngayo.

Kunemikhiqizo eminingi noma izakhi lapho lesi sisetshenziswa sisetshenziswa, kodwa imikhankaso eminingi iheha iziphuzo ezibandayo noma amaketanga okudla okusheshayo. Kuyizinketho ezinhle zokusebenzisa lolu hlobo lwamafonti, ngakho-ke kungaba mnandi.

Izici ezijwayelekile

Umbukeli

Zisiza umbukeli ukuthi angalahlekelwa uchungechunge lwephrojekthi ayibukayo. Okusho ukuthi, uyakwazi ukufeza uhlobo lomugqa kanye nochungechunge lwemizwa nemizwelo embeka endaweni eqondile nelungile.

Identity

Kuyingxenye ekhona kakhulu esigabeni sobunikazi benkampani. Uma siklama umkhiqizo, kubalulekile ukwazi ukuthi yiziphi izinhlobo zokubhala ezizoba yingxenye yomkhiqizo wethu, ngoba bazoqonda ingxenye noma bonke abalingiswa nokuthi inkampani yethu izoqondiswa futhi yethulwe kanjani emphakathini wethu.

Umphakathi

i-psychology ku-typography, Kuyinto futhi ehileleke kakhulu osukwini lwethu nosuku. Noma nini lapho sibheka okusizungezile, sibona inhlobonhlobo yamabhizinisi akhethe le nto njengento eyinhloko yesithombe sawo.

Mensaje

Kuyasiza futhi ukufuna ukusho yonke into ngento engekho, okungukuthi, ngokukhetha ifonti efanele ngemva kokuyihlaziya, sifinyelela esiphethweni sokuthi singasho konke ngokuncane. Kuwumlingo wokwenza samuntu kwezinhlamvu. 

Ngamafuphi, kunezici eziningi ezihlanganisa i-psychology ye-typography.

Incazelo yefonti ngayinye

Serif

I-Serif typography Ibonakala ngokuba wuhlobo lokubhala oludala kakhulu. Futhi akungenxa yokuthi yileyo eyazalwa ngaphambili, kodwa futhi. Uma kungenjalo ngoba kungumndeni wokuqala owaklanywa futhi wadalwa. Incazelo yawo ihlehlela emuva ikakhulukazi ngezikhathi zamaRoma. Isikhathi lapho kusetshenziswa khona amatshe futhi kuqoshwe uhlobo lokubhala ngalunye. Ngalesi sizathu, singabonga kakhulu amashothi amakwe aqukethwe lawa mafonti.

Lolu hlobo lokubhala luvame ukusetshenziswa ikakhulukazi emibhalweni emide, ngenxa yokuma kwayo. Ivamise ukuba nokubukeka okujwayelekile okubaveza kakhulu futhi kuveze izinkulumo nemizwa njengokungathí sina. Ngokungangabazeki angenye yezinhlobo zokubhala ezisemthethweni ezikhona. Ngokuvamile bavame ukuyisebenzisela imikhiqizo ecebile ngenxa yenani layo, njengeziqholo, ushokoledi noma ubucwebe.

sans serif

Amafonti e-Sans serif awuhlobo lwefonti, ngokungafani namafonti e-serif, angenawo ama-serif emizimbeni yawo. Ukungabi khona kwama-serif kusho ukuthi lezi zinhlobo zohlobo zishintsha ukubukeka kwazo futhi zibhekwa futhi zifakwe kukhathalogi njengezinhlobo zesimanjemanje zokubhala ngobuhle.

Ngokungafani nama-serif, ama-sans serif zivame ukusetshenziswa emibhalweni emikhulu, ngaleyo ndlela ihlanganisa ingqikithi yemibhalo engezansi nezihloko zekhasi ezihlangana kahle. Baziveza ngesitayela esincane, esingathí sina kangako kodwa sigcina ukuhleleka nokusebenza kahle. 

ebhalwe ngesandla

Amafonti abhalwe ngesandla yilawo abonakala ngokuklanywa ngesandla. Ngokungafani nezinye, okungenzeka ukuthi zaklanywa ngokwedijithali, lezi zigcina idizayini yakudala. Bahle kakhulu ukuzibona kodwa ngezinye izikhathi kuba nzima kakhulu ukufunda. Kungakho zingamafonti enzelwe ukuthi aguqulwe abe yizihloko eziyinhloko hhayi imibhalo egijimayo.

Ukubukeka kwayo kusho ukuthi ithathwa njengenye yezinhlamvu ezinomoya osezingeni eliphezulu futhi ongacacile. Ngaphezu kwalokho, ziye zasetshenziswa futhi imikhakha ehlukene ngenxa yokubukeka kwazo okungathí sina nokuhlelekile. Isibonelo esivelele kakhulu ngokungangabazeki kungaba umkhakha wewayini noma weziqholo. Ngisho namabhrendi kashokoledi wenani eliphezulu akhethe ukusebenzisa lolu hlobo lwamafonti kumalogo emikhiqizo yawo. ukusho omunye wemikhiqizo yabo.

Ngamafuphi, ziwuhlobo olufanele lwefonti ukuze uwafake kumaphrojekthi akho ochwepheshe kakhulu nabucayi.

fantasy noma zokuhlobisa

Lezi zinhlobo zohlobo zibonakala ngobujamo bazo, zethula amafomu omuntu siqu kakhulu futhi anobuciko, asethwe ezindabeni ze-Disney, yingakho ilogo ye-Disney yakhelwe ngohlobo lokuhlobisa. Ngokuvamile ziwuhlobo lwe-typography olunohlamvu oludala kakhulu nolobuciko, njengoba aluklanyelwe imibhalo emincane egijimayo kodwa izihloko zezindaba ezinkulu.

Amabhrendi amaningi nawo akhethe lo mklamo wefonti, futhi akumangazi, njengoba edala kakhulu, avame ukudonsa ukunaka okukhulu futhi umbukeli uvame ukuwakhumbula kalula. Ngamafuphi, kuyinketho ephelele uma ufuna okuthile okujabulisayo.

Ama-typefaces amahle kakhulu

UBodoni

I-Bodoni typeface ifakwe kukhathalogi njengenye yamafonti e-serif asetshenziswa kakhulu ngabaqambi nabaklami abavela kuwo wonke umhlaba. Ukuduma kwayo sekufinyelele ezinhlotsheni eziningi zokusetshenziswa kangangokuthi akumangalisi ukuyibona kwezinye zezindawo ezihamba phambili, kumamenyu wezindawo zokudlela noma kumabhrendi okudla.

Akungabazeki ukuthi ingenye yezinhlobo ze-serif ongasifaka isicelo uma ufuna izinto ezingathi sína nezingaqondile. Ifomu layo lakudala kanye ne-demure liyenza ibe enye yezinhlobo zohlobo zikanokusho nezinhle kakhulu, futhi iphelele.

Ikusasa

I-Futura iwuhlobo lwenkanyezi lwabaklami abangu-80% abasebenzela amabhrendi noma umklamo wokuhlela. Umdali wayo u-Paul Renner, omunye wabaklami bezithombe ababaluleke kakhulu emlandweni nasemhlabeni jikelele. Lolu hlobo lohlobo lufakwe kukhathalogi njengohlobo lohlobo lwe-sans serif, olubonakala ngokushaya kwayo okujwayelekile nokulula kwejiyomethri, kanye ne-stroke eqondile yomugqa abanayo. Iwuhlobo oluhle kakhulu lokubhala lwanoma yiluphi uhlobo lombhalo, kungakhathaliseki ukuthi unhlokweni, umbhalo osebenzayo noma isihloko.

Ngaphezu kwalokho, izinhlobo eziningi zemikhiqizo nazo zijoyine lolu hlobo lokubhala olunokubukeka okuncane kakhulu nokumanje, okujwayelekile ngaleso sikhathi.

I-Helvetica

Wonke umuntu ozinikele ekuklameni kufanele azi le typography ngokuqinisekile. Yasungulwa ngumklami, uMax Miedinger ngonyaka we-1957 futhi igama lakhe liveza umuntu wesifazane kusukela esikhathini sakudala samazwe afana neSwitzerland.

Akufanele kulindelwe ukuthi lo mnumzane uklame enye yezinhlobo zohlobo ezimele kakhulu zomklamo wezithombe, ngokuvamile emlandweni wokuklanywa kwezithombe. Okuphawuleka kakhulu ngale typhografi yizimo zayo, futhi iveza ubujamo bejiyomethri ayenza ihehe nakakhulu. Ngokuqinisekile inketho ephelele.

Rockwell

Okokugcina kwezinketho zethu ngokungangabazeki i-typeface ye-Rockwell, lolu hlobo lohlobo lwaklanyelwe ngokukhethekile izihloko. Futhi akumangalisi ukuthi simbone kwamanye amaphosta emuvi ahamba phambili, njengoba iphosta yefilimu yomshayi sibhakela uRocky, ibhalwe esihlokweni sefilimu yakhe.

Ngaphandle kokungabaza iwuhlobo lokubhala olubonisa amandla namandla, futhi ukubukeka kwayo okuwugqinsi kuyenza ibonakale iqhele ngamakhilomitha amaningi, ngakho ingena ngokushesha endaweni yombono yombukeli. Ngaphandle kokungabaza iwuhlobo lokubhala olufanele lwezihloko zakho, kanye nohlobo lokubhala olufanele futhi ukuze ludonse ukunaka.

Isiphetho

I-psychology ye-typography iwucwaningo namuhla olusebenza njengesisekelo sokuqala sokuqonda ukusetshenziswa kwayo nenjongo. Kungakho kubalulekile ukwazi nokwazi i-typography yethu ngokuphelele. Noma nini lapho uzoklama umkhiqizo, hlaziya i-typography yakho kuqala, hhayi kuphela lezo ozozikhetha, kodwa ezinye onazo njengemidwebo.

Ngamafuphi, wucwaningo olusize abaklami abaningi abavela emhlabeni wonke ukuthi bazi futhi bafunde kabanzi mayelana nomhlaba we-typography.