El ilogo entsha ye-Uber ne-Uber Eats ilapha, ukukwazi ngisho nokukubona kuzinhlelo zokusebenza abanazo ze-iOS ne-Android. Baze bayihambisa ku- "adaptive", umkhuba ekwakhiweni kweselula okwazi ukuhlanganisa izithombe.
U-Uber wethula ilogo entsha ngokugxila kokulula nangesisindo esincane emthonjeni. Ngamanye amagama, izinhlamvu zomkhiqizo waseMelika zicace bha futhi zimele ukuhamba okuhambisana nalolu hlobo maqondana nensizakalo yalo yokushayela nokulethwa kokudla.
I-Uber njengamanje isebenza emadolobheni angama-660 emhlabeni wonke. Umqondo wale logo eyakhiwe kabusha ukumela, abakubiza ngokuthi uphawu lomhlaba jikelele lapho amaqembu ahamba khona phansi ukuthola indawo efanele, kulokhu kungaba ngabagibeli, kubabukeli babo.
Ngaso sonke isikhathi kufanele uqale esisekelweni esikhuthazayo sokuthi yini uhlobo lomkhiqizo. Yikuphi ugqozi lwabo, imibono yabo, ukugxila kwabo, lapho bevela khona nokuthi bayaphi. Zama ukumela ochungechungeni lwamagama ukuthi inkampani isho ukuthini futhi ukusuka lapho uqale ukuyiveza kudizayini yakho.
La Ukuziphendukela kuka-Uber uqonde kwezinye izinkomba, njengaku-Uber Eats, kukhombisa lolu shintsho ku-logo entsha; lokho akukude kunangaphambili. Kepha kuyakucacisa konke okushiwoyo maqondana nomkhiqizo nenkampani esenkingeni ezingxenyeni eziningi zomhlaba.
Futhi I-typography ithatha ungwaqa ongaphezulu kwakuvame ukukhombisa ukuthi akuthathi imiklamo engajwayelekile noma ama-nuances akhulisiwe ukunikeza ushintsho olukhombisa lokho okuyikho inkampani uqobo. Leyo typography ecacile ye-Uber ikhombisa kahle imigomo nokuthi le nkampani isuselwa kuzinhlelo zokusebenza zeselula ibheke kuphi.
Kwakungu-Evernote ofanayo leyo eyenze olunye ushintsho ku-logo yayo.