Emhlabeni wokuklama, izithombe ziyizici zokuxhumana ezibukwayo ezibaluleke kakhulu kochwepheshe, kanye nalabo abakwaziyo ukudlulisa umyalezo emphakathini ngabo.
Ukuze lo mlayezo ungene emphakathini, i izithombe kufanele zibe kholisayo, futhi ngokushesha udlulise lowo mlayezo.
Ochwepheshe bokuklama bavame ukusebenzisa inkulumo ebonakalayo, njengoba iwumthombo obalulekile uma kuziwa ekudluliseni umbono ngendlela enamandla.
Kulesi sihloko, sizokhuluma ikakhulukazi mayelana i-visual metonymy ekwakhiweni kwezithombe futhi sizoklelisa ezinye izifenqo ezisetshenziswa nasekuklanyweni.
Iyini inkulumo-zwi ebonakalayo?
Ukuze uqonde ngendlela elula ukuthi iyini i-rhetoric ebonakalayo, kunjalo indlela izinto esizibonayo ezisincenga ngayo. Kodwa akuwona kuphela umqondo ongemuva kwezithombe, kodwa ukuthi umuntu uzihumusha kanjani, futhi unikeza incazelo kulolo lwazi.
Iqala ngalokho esikubona ngamehlo ethu, futhi iphethe ngencazelo esikunikeza yona; nguye indlela phakathi kwamehlo ethu nobuchopho. Ngamafuphi, kuwubuciko bokusebenzisa izithombe ukuhambisa umlayezo emphakathini.
Into ebalulekile ukuze uqonde i-rhetoric ebonakalayo ukuqala ngokuhlaziya okusobala, khomba umlayezo oyinhloko wesithombe esisibonayo. Kancane kancane, sizohlaziya ukuqanjwa jikelele futhi sithole izimpendulo zemibuzo, njengokuthi, Iyiphi into emangalisa kakhulu ngesithombe esiphambi kwethu?
Uma sesazi izakhi ngazinye, thina ihlaziya i-psychology yombala, ukusetshenziswa kwe-typography kanye nokwakheka kwayo.
Kubonakala kuyinkimbinkimbi, kodwa empeleni okuphambene nalokho selokhu saphuma ngomnyango wendlu izinkulumo ezibukwayo zikhona, isibonelo ekwakhiweni kwezakhiwo. Futhi thina, ngokwemfundo yethu, ibanga lobudala, isipiliyoni, njll. yona siyahlulela. Futhi yilokho, kufanele sikhumbule ukuthi isithombe esifanayo singasho izinto ezahlukene kumuntu oyedwa noma omunye, ngenxa yesiko, imfundo, umphakathi, njll.
I-Visual metonymy ekwakhiweni kwayo. Kuyini?
Siyaqonda i-metonymy njengegama noma ibinzana lesisho esilisebenzisa esikhundleni selinye elihlobene nalo. I-Metonymy ixhumene eduze nesinye isifenqo, isingathekiso.
Ama-metonym anjalo izibalo ezisetshenziswa osukwini lwethu nosuku kunoma iyiphi ingxoxo esiba nayo, kanye nasemhlabeni wemibhalo.
Emhlabeni wokuklanywa kwezithombe, i-metonymy isetshenziswa uma kukhona ukudluliswa kwencazelo ngendlela ehlangene, okungukuthi, buyisela uphawu ngomfanekiso, i-abstract ngokhonkolo. Ukuqamba into, umbono noma into ngegama lenye enobudlelwano nayo, okungaba ubudlelwano bembangela noma ukuncika.
I-metonymy ebonakalayo emkhakheni wezobuciko iqondwa ngokuthi isithombe esingokomfanekiso esisetshenziselwa ukwakha incazelo yezwi nezwi. Umphakathi udala ukuxhumana phakathi kwesithombe esibonwayo kanye nencazelo evela emiqondweni yawo.
Okulandelayo sizobona uchungechunge lwama-metonymies abukwayo enziwe amabhrendi ahlukene. Lapha singabona ukuthi kanjani into yangempela kanye nento ekhonjiwe inalobo budlelwano bembangela-mphumela esikhulume ngayo ekuqaleni. Ekukhangiseni, amabhrendi amaningi afuna ubudlelwano bencazelo phakathi kwawo nento ebonisiwe.
Kulesi sibonelo singabona ukuthi i-orange ithatha indawo ye-soda can, futhi ithumela umyalezo wokuthi isiphuzo saso singokwemvelo futhi sinempilo kangakanani.
Lesi esinye isibonelo esicacile sokuthi umkhiqizo uzama kanjani ukufaka isithelo esikhundleni sokupakishwa kwawo, uthumela umyalezo wokuthi umkhiqizo wawo ungokwemvelo futhi usezingeni eliphezulu kakhulu.
Isosi yaseMelika iTabasco, ngokusebenzisa lesi sithombe nokusebenzisa umfanekiso we-metonymy, ikwenza kucace ukuthi isoso layo ibhomu.
U-Fanta wenza izinhloso zakhe zicace ngokushintsha ulimi lwemodeli afake isitrobheli esibomvu nesiphundu, lapho esithumelela khona umlayezo wokuthi ukunambitheka kwaso kungokwemvelo futhi kunamandla.
Ekugcineni, sihlangana nalo mkhankaso we-Coca Cola lapho yethula khona isiphuzo sayo esinoshukela esinolamula. Kulesi sithombe, i-metonymy itholakala kokuqukethwe, kulokhu ikhasi likalamula ukuveza isitsha esingaba ukunambitheka kwesiphuzo.
Ezinye izifenqo ezibalulekile ekuklanyweni
Izinkulumo ezibukwayo zakhiwe izifenqo ezehlukene. bese sizosho ezine kwezisetshenziswa kakhulu emkhakheni wokukhangisa nokuklama, ngaphandle kwe-visual metonymy ehlaziywe ngaphambilini.
isingathekiso esibukwayo
Isingathekiso esibonwayo siqondwa ngokuthi ukuqhathanisa phakathi kwezinto ezimbili ezibonakalayo. Izithombe eziqhathaniswa nezingathekiso akudingekile ukuthi zihlobane, nakuba zifana.
Omunye wabaklami owaziwa kakhulu ngokusetshenziswa kwalesi sibalo nguChema Madoz.
isifaniso esibonakalayo
Iphuzu lesifaniso lithi dala ukufana okubonakalayo phakathi kwezinto ezahlukene, uma isifaniso siyinkimbinkimbi kakhulu noma siphoqelelwa, umphakathi ngeke usiqonde.
i-hyperbole ebonakalayo
I-hyperbole ebonakalayo noma yini efanayo ihaba elibonakalayo ukuze kugqanyiswe isici noma isici yomkhiqizo noma isevisi enikezwayo.
isifaniso esibonakalayo
Isifaniso esibonakalayo sisetshenziselwa uku dala ukuxhumana phakathi kwesici nomkhiqizo, ukuze umbukeli ahlobanise leso sici nomkhiqizo oshiwo. Isibonelo, ukusebenzisa imibala eluhlaza nezithombe zemvelo ukuze wakhe ubudlelwano phakathi komkhiqizo wakho nemvelo.
Izinkulumo ezibukwayo, njengoba sesibonile, zivame ukusetshenziswa emhlabeni wokukhangisa nokuklama. Ingenye ye amathuluzi abaluleke kakhulu, okuxhumana ngawo kanye nokwakha imiyalezo ebonakalayo ngendlela yokuqala ukujikijela isibukeli.
Ngithemba ukuthi lesi sihloko sibe usizo kuwe ukuze uqonde kangcono i-visual metonymy, nokuthi yini ezungezile. Uma unemibuzo okufanele uyixazulule noma iziphakamiso zokuthuthukisa i-athikili, ungayishiya ebhokisini lokuphawula ozolithola ekugcineni kwalesi sihloko. Sobonana kokuthunyelwe okulandelayo Creativos Online.