Ibhukwana lomkhiqizo litholakala ekwakhiweni kwe- ubunikazi bebhizinisi, isethi yezici, amanani nezinkolelo ezizungeze umkhiqizo, inkampani noma isevisi. Kusisiza ukuthi sizihlukanise nomncintiswano, sakhe amathambo aqinile wobunikazi bethu, ukuba ahluke futhi avelele ngendlela enhle. Yisiyalo esiqhamuka ocwaningweni, ekuhlelweni kweqhinga kanye nokwakhiwa kwezinto.
Lapho sakha uphawu noma i-logo kufanele sicabangele zonke izici, okungukuthi, zonke izinhlelo zayo zokusebenza ukuze konke kube nokuhlangana phakathi kwazo. Ukufeza lokhu, kubalulekile ukuthi njengenkampani udale ifayela le- ibhukwana lomkhiqizo, idokhumende elicacisa yonke leyo mininingwane okufanele ibhekwe lapho usebenzisa i- imiqondo yezithombe. Ngamafuphi, chaza ukuthi umkhiqizo kufanele usetshenziswe kanjani.
Yikuphi okuqukethwe esingakuthola kumanuwali yomkhiqizo?
Izingxenye zebhukwana lomkhiqizo zingahluka ngokuya ngohlobo lwenkampani noma isevisi esizinikele kuyo. Kumele sikukhumbule lokho inkampani ngayinye inezidingo ezihlukile ngakho-ke, izinhlelo zokusebenza zingahlanganisa imidiya ehlukile noma izisekelo.
Uhlobo lwe-logotype
Okokuqala, into evelele kakhulu esinikeza ubuntu obuningi yilogo. Kufanele simake i- indawo yokuhlonipha, sibhekisa ezikhaleni eziphakathi kwezakhi, sichaza isikhala esincane esivunyelwe ukuzungeza ilogo. Azikho ezinye izinto okufanele zisetshenziswe ngaphakathi kwale ndawo. Lokhu iqinisekisa isicelo esifanele nokuba semthethweni komkhiqizo wethu.
Kulesi sigaba singacacisa ezinye izinhlelo zokusebenza njengokuhlanganiswa kokuhlukahluka okuhlukile kwelogo yethu, ubukhulu obuncane bokukhiqiza kabusha ngezindlela ezahlukahlukene, izinhlobo ezihlukile zelogo, phakathi kwabanye.
Imibala
Chaza imibala main lokho kuzomela umkhiqizo wethu kubalulekile ukudala ubunikazi engqondweni yomsebenzisi. Iphalethi lemibala lingasetshenziswa ngezindlela ezahlukahlukene ngokuya ngosizo esifuna ukulisebenzisa, kufanele silichaze ngokucacile kumanuwali. Ukuqinisekisa ukuthi imibala izohlala ifana kufanele khombisa umbala onezindonga I-CMYK, i-RGB newebhu.
Ngakolunye uhlangothi, kufanele senze okufanayo nge imibala yesibili futhi avelele. Isibonelo, singachaza ukuthi umbala ompunga uzosetshenziselwa ukufunda imibhalo eyisisekelo, ukuhlukanisa amakholomu abe amatafula.
Ukuqinisekisa ukuthi imidiya ephrintiwe neyedijithali isebenzisa umbala ofanayo, kungakhiwa itafula elibonisa amanani we-CMYK (aphrintiwe) kanye ne-RGB (digital) njengesifinyezo.
Uhlobo lwemibala
Ukuqonda ngendlela yezobuchwepheshe izinhlobo ezahlukahlukene zombala, sizozihlukanisa zibe ngama-typologies amane:
Okokuqala sithola ifayela le- I-PantoneImpela uzwile ngazo ngoba ziyimibala esetshenziswa kakhulu. Imayelana ne- ikhathalogi yombala. Ngokukhetha i-pantone ethile, uqinisekisa ukuthi uma uthatha iphrojekthi ukuyiphrinta, umbala wesikrini uyefana nephepha.
Okwesibili, sikhuluma ngakho CMYKLawa ma-initials ahambisana nemibala amaphrinta ayisebenzisayo ukuthola yonke eminye imibala. Le nhlanganisela yakhiwa yi-cyan (blue), magenta, ophuzi nomnyama. Ama-akhronimi ahambisana namagama esiNgisini. Imibala eku-CMYK ayifani ncamashi, ngoba kuzoncika ekulinganisweni kwephrinta ngayinye.
Siyaqhubeka ne- bonisa imibalaubizile RGB, yakhiwa inhlanganisela ebomvu, eluhlaza okotshani nokuhlaza okwesibhakabhaka. Sizoyisebenzisela zonke lezo zinsizakalo zedijithali.
Ukuqeda, i-HTML Yikhodi equkethe izinombolo eziyisithupha nezinhlamvu ezisetshenziselwa ukunquma imibala ekwakhiweni kwewebhu.
Ukuthayipha
Iphutha elilodwa okufanele siligweme ukumaka ifonti ngokomkhiqizo wethu. Kubalulekile ukusebenzisa njalo okufanayo umndeni wefonti ukuxhumana. Ngaphezu kwalokho, kufanele sicabangele izisindo ezahlukahlukene, okungukuthi, uma sizosebenzisa okugqamile (okugqamile), okujwayelekile noma okulula (okuhle).
Uhlobo lobumba ngalunye lusinikeza izici ezahlukahlukene, uma sifuna ukudlulisa isimanjemanje, emisha sizokhetha i-sans serif (ngaphandle kwe-serif), esingayisebenzisa amafonti we-google ukusikhuthaza ekukhetheni.
Ungakhohlwa ukucacisa osayizi befonti nokuhlukaniswa kwemigqa ngokuya ngefomethi. Singakha amatafula ngolwazi oludingekayo ngefomethi ngayinye. Ngaphezu kwalokho, kufanele sicabangele ukuthi imibhalo yethu izovela kumbala onjani. Omunye umqondo ukwahlukanisa imibhalo ngokubaluleka kwayo:
- Iziqu.
- Umbhalo ongezansi.
- Imibhalo.
- Imibhalo ebhekise kwimidwebo noma amazwibela.
Igridi eyisisekelo
Amagridi ayisisekelo awusizo ukubeka izinto ngendlela ehlelekile, okungukuthi, ukubeka into ngayinye ngendlela ebumbene emkhathini. Futhi kusivumela ukuguquguquka ekusatshalalisweni kwezingoma. Inhloso ukunikeza i- ukubukeka okufanayo.
Igridi eyisisekelo isuselwa esikhaleni somugqa wombhalo womzimba, ukumaka ibanga phakathi kwemibhalo. Igridi eyisisekelo kufanele iguqulwe ngokuya ngamafomethi esifuna ukufaka kuwo, ngeke ifane ngefomethi enkulu efana ne-A2 kune-A4.
Izithombe
Kufanele simake amanani abonakalayo omkhiqizo ukuqinisekisa ukungaguquguquki ezithombeni. Singazichaza izici esifuna ukuzimelela, isibonelo, singachaza ukuthi sifuna ukumela izimo zempilo yansuku zonke, ezingokoqobo futhi eziyiqiniso. Isebenzisa abantu abasezingeni eliphakathi, imindeni, abantu abamomothekayo, ababukeka kahle.
Kutholwe amapharamitha amabili okuchaza:
- Ulimi olubonakalayo yilo oluchaza okuqukethwe yizithombe
- Isitayela sesithombe sichaza indlela esemthethweni okufanele isithombe sihlangabezane nayo. Kulesi sigaba sifaka ukukhanya, umbala noma umbono.
Ukuze kucatshangwe ngokwengeziwe, kungenzeka ukuthi kwenziwe uhlu ngesitayela sezithombe, kukhombisa ithoni, iphalethi yombala, ukusetshenziswa kwezizinda. Ukunamathisela izithombe zesampula kuyinsiza enhle yokugwema ukungabaza.
Ama-Pictograms
Ama-Pictograms yizimpawu noma izithonjana zezithombe ezimele imininingwane ngendlela elula necacile. Kufanele zicace ngangokunokwenzeka futhi zinganciki olimini. Ukukhetha ukuba nekhathalogi yama-pictograms kuyasiza ukuhlala unakho ngaso sonke isikhathi, ngaphezu kokuqinisekisa ukuthi sigcina umugqa ocacile.
Usekela kanye nezicelo
Ukumisa imithombo yezindaba eyehlukene esetshenziswa kakhulu ngaphakathi komsebenzi wansuku zonke wenkampani kuzoqinisa ubunikazi bethu. Sikushiya nokunye izibonelo ukucabanga:
- Iphepha lencwadi A4
- Ikhadi lebhizinisi
- Mayelana neMelika
- Isixhaxha
- Ukugunyazwa
- Ibha
- Amarisidi
- Iflaya / Iphosta
- Roll-up
- I-PPT (Presentations)
- amabhanela
Ngamafuphi, uhlobo lwenkampani luchaza izidingo zebhukwana lomkhiqizo. Njengoba sikhula, ngokuqinisekile sizodinga ukunweba amapharamitha wokuqhafaza ngakho-ke, ibhukwana kuzofanele lihambe ukuvuselelaokungenani njalo ngonyaka.