El okokugcina Bheka ngu-Pescanova igxila ukubaluleka kwabesifazane emphakathini uzama ukukhulisa ukubonakala kwakho nge imiyalezo emifushane evela kwabesifazane. Ukukhuphuka kuzungeze i- Ukunyakaza kwabesifazane sithola isinqumo esihlakaniphe kakhulu ngasohlangothini lomkhiqizo, bakwazile ukuheha ukunakwa ngendlela engakholeki futhi ephumelele kakhulu.
El Bheka Yadalelwa ukuthi ikhishwe ngoKhisimusi 2017 njengengxenye yokuphakanyiswa kwemikhiqizo yayo. Ingxenye ethokozisayo ukusetshenziswa kwengqikithi nobuhle obukhulu. kufana nenkulumo yenkosi ejwayelekile kaKhisimusi wonke. Ngaphandle kokungabaza kungumqondo omuhle wokukhangisa oyohlale ukhunjulwa.
I-Pescanova ingumkhiqizo owaziwa kahle ngemikhiqizo eyahlukahlukene kodwa njengoba la maKhisimusi wokugcina izokwaziwa nangayo Bheka "Umlayezo wezindlovukazi" umsebenzi we-audiovisual odlala ngamandla we imiyalezo emihle kwabesifazane ngokuveza ukuthi ukungalingani okukhona phakathi kwabesilisa nabesifazane.
Ezingeni lokudala i- Bheka kuvela kakhulu ekhangayo ngenxa yezizathu ezilandelayo:
- Ukubonakala kwabesifazane bansuku zonke
- Ukukhuthaza kwe Ukunyakaza kwabesifazane
- Ukuthinta okukodwa waba nesibindi
El Bheka ukhipha imiyalezo evela kwabesifazane abajwayelekile ukubabeka njengezindlovukazi (futhi bangabesifazane abajwayelekile bosuku nosuku basho abakucabangayo phambi kwekhamera. Basebenzisa inhlangano yabesifazane njengesifiso sokuheha ukunakwa futhi uthuthukise umlayezo wakho ngaleyo ndlela ufinyelele kubantu abaningi, umqondo ophumelele kakhulu.
Imilayezo inayo isikhathi esiyimizuzwana eyi-10 cishe umuntu ngamunye, lesi sikhathi silungele ukukwazi ukusibona ngaphandle kokusinda futhi sibe yisicefe. Ezingeni lokukhangisa bawenze kahle kakhulu umsebenzi wabo ngoba bakhe uhlelo ukuze abasebenzisi bakwazi yabelana ngemilayezo yakho online futhi iqhaza ngale ndlela inqwaba imikhiqizo Pescanova.
Lolu hlobo lokukhangisa lapho usesha khona dala ukuxhumana nomsebenzisi kuyinto ebisanda kuthola amandla eminyakeni yamuva nje, okunye okuhle imikhiqizo efana neCoca-Cola Basebenzisa lezi zinhlelo ukukhuthaza imikhiqizo yabo. Sithi lolu hlobo lokukhangisa "Uhlelo oluhlanganisiwe" kumayelana nokutshela umlayezo ngendlela eyiqhezu kwizisekeli ezahlukahlukene.
Sibona i- ushintsho olukhulu phakathi kokugcina Bheka nenye endala yomkhiqizo.
Konke ushintsho lwePascanova kanye nendlela yakhe yokwazisa ngomkhiqizo wakhe ungena ezikhathini zamanje futhi uzivumelanisa nomthengi onamanani ahluke kakhulu kunalawo ayenawo emashumini eminyaka adlule. Ngaphakathi kwempikiswano yokuthi ngabe lokhu Bheka konke azama ukukwenza ukuthengisa esebenzisa ubufazi njengomphakathi…. Singasho ukuthi umkhiqizo umane usebenzisa isihloko samanje esidala ukunyakaza nempikiswano eningi.