I-BBC ingenye yemidiya ebaluleke kakhulu yamazwe omhlaba namuhla futhi isebenza njengesikhungo sezinzwa sakho konke okuphathelene nokuhlela, ukushicilela nokwakha. Kuyindlela enhle enabachwepheshe abahle kakhulu ezinhlwini zayo, ngakho-ke njalo lapho beza nokuthile okusha abazokufaka ezinhlwini zabo, imvamisa kudonsela ukunakwa okukhulu.
Ngalesi sikhathi bekuyithuba lokuphathwa kwakhe okusha okwenziwe ngu UDalton maag. Le typeface kudingeke ukuthi yenzelwe ukuthi ikwazi ukufaka nayo kufika ezilimini ezehlukene eziyi-100 kusukela ngosuku lokuqala, ngakho-ke umsebenzi owenziwe yile studio uyancomeka kakhulu.
I-BBC wayefuna ifonti yawo wonke umuntu okwazi ukunikela efeni lakhe ku-typography. Ngokufinyelela izethameli ezahlukahlukene emhlabeni wonke, inhloso bekungukuguquguquka kwazo zonke izinhlobo zezisho kanye nokusebenza okuphezulu kumklamo ofanayo.
Kusuka ICreative Bloq yabelane ngama-insides wentuthuko yokudala kusuka kulo mthombo omusha we-BBC. Ngemuva "kokucwayiza" ngamafonti ahlukene afana neHelvetica, enesici esihle sokubuka yize ingahlali ingaziwa, umqondo wawuyindlela yokubhala eyayichaza kahle, efanelekile emakethe ekhuphuka ngokuncintisana futhi eyayizoqhubeka nesiko le-BBC.
UReith wakhethwa njengegama le- UJohn Charles Walsham Reith uphefumulelwe ifonti, owasungula i-BBC ngo-1922. Umbono wakhe kwakuwukwakha iphephandaba njalo ukuze kufundiswe uquqaba. Ngakho ukuqamba lo mthombo ngale ndlela bekuwumqondo omuhle ovela eqenjini kulolu cwaningo.
Isithombe esingenhla isibonisa isisombululo esiphelele esivivinywa ngezisindo ezahlukahlukene kusuka kokukhanya kuya kwesibindi esengeziwe, ngama-serifs nangaphandle. I-BBC Reith ingumthombo ongawuthola lapha ukuthola izici zayo ezihlukile bese ubona umsebenzi kwenziwa nguMaag.