Amalogo omkhiqizo wekhofi

Kukhona izinhlobo zekhofi ezinophawu oluhlanganisiwe noma isithombe senkampani esihlale sikhona kuzithameli ezihlosiwe ezinqunywe kuzo.

Kulokhu okuthunyelwe, Senze uhlu oluncane ngemikhiqizo yekhofi ehamba phambili, ngenhloso yokuthi singakukhuthaza ngamalogo ahlukene. 

Saqala.

Uhlu lwamalogo angcono kakhulu

Lavazza

Lavazza ingenye yemikhiqizo yekhofi evela e-Italy ngobuhle obusezingeni eliphezulu. Yasungulwa ngo-1985, isibe ngobuhle obusezingeni eliphezulu omunye wemikhiqizo esekwazile ukukhiqiza ukuthengisa okukhulu.

Isithombe sinophawu olumelwe uhlobo oluhlukile nolukhethekile oluvamile lwezimpawu zesithombe senkampani. Ifonti etshekile ephelezelwa ifonti yesibili ngesitayela esihlanzekile sans serif. 

I-Lavazza ngokungangabazeki ingenye yemikhiqizo yakudala okufanele igqugquzelwe ngayo ubuciko bendabuko kanye nobuciko beminyaka yamashumi ayisishiyagalolunye.

Akunjalo

I-Illy ingenye yemikhiqizo yekhofi ebonakala ngesiko layo kanye nomklamo wayo. Le nkampani yasungulwa nguFrancesco Illy, isikhulu sase-Austro-Hungary eMpini Yezwe I. 

Indaba ibuyela emuva lapho indoda yezempi ibheka ekuqaleni kwekhofi futhi iqala ukuyifunda ngesikhathi sokuhlala kwayo e-Italy. Lapho, wathola izwe lama-flavour ayengazi nhlobo, ngakho-ke, wanquma ukwakha uhlobo lwekhofi oselube ngomunye wemikhiqizo ehamba phambili emakethe.

Uhlobo lwe-logotype Ingaphansi kohlobo lokubhala oluyindilinga oluqukethe ukujiya oluyibonakalisa kwezinye. Futhi. Iphinde ibonakale ngesizinda sayo esidumile esibomvu, umbala wenkampani anquma ukuwusebenzisa kumkhiqizo futhi onikeza ukudlala okuningi ekwakhiweni.

UMarcilla

I-Marcilla ingenye yemikhiqizo eyingxenye yohlobo lwekhofi yaseSpain esetshenziswa kakhulu futhi emakethe ngaleso sikhathi neminyaka yakamuva. Uphawu oseluvele lunezithameli ezikhethiwe kakhulu kanye nesithombe esikwazile ukuguqula nokuhlukana nomkhakha wekhofi wendabuko.

Yasungulwa edolobheni laseBarcelona ngo-1907. Ngokuqondene nesithombe salo, ilogo iyagqama lapho ukuthayipha kwakudala kwendabuko nokuyiqiniso kwanda kakhulu, okujwayelekile komkhiqizo wekhofi obusebenza kusukela ekuqaleni kuze kube namuhla. Okugqama uphawu lwayo kakhulu uphawu oluzungeza i-typography.

Idizayini ehlanganisa amathoni abomvu nesagolide futhi ayingxenye yomlando obanzi oqukethwe yilolu hlobo olukhethiwe lwekhofi lesi-Spanish. Uhlobo olufanele abalimi bekhofi abaluthwe kakhulu ikhofi lendabuko nelakudala, elinamakha alo ajwayelekile.

bonka

I-Bonka ingenye yemikhiqizo eminingi eyenziwe uhlobo oludumile lwase-Swiss i-Nestlé, omunye wemikhiqizo eyingxenye yenkampani futhi enikeza ikhwalithi ephelele emkhiqizweni wayo ngamunye. Ingenye yekhofi equkethe iphunga elimnandi elivela engxenyeni yesi-Arabhu.

Ngokuqondene ne-logo yayo, ibonakala ngokuqukatha i-sans serif typeface ephawulwe uhlobo lwe-silhouette efanekisela izwekazi lase-Afrika, enye yezindawo zokuqoqa ikhofi kanye nokukhiqizwa kwalo okuhle kakhulu nokomuntu siqu.

UBonka lowo.

Saimaza

Ikhofi ye-Saimaza ikhofi elidabuka eSeville, elinye lamadolobha aseSpain elinesimo sezulu esifudumele kakhulu ehlobo. Umsunguli wayo, uJoaquin Sainz, uvule isitolo sakhe sokuqala kuleli dolobha elihle lase-Andalusia.

Njengoba lolu hlobo lungolunye oluthengwa kakhulu kuleli, seluphinde lwaba wuphawu oluyingqayizivele ngenxa yophawu lwalo. Ilogo isekelwe kufonti ye-serif kanye nophawu olunemibala ebomvu nesagolide. 

Ibhrendi seyibe ngobuhle obusezingeni eliphezulu njengenye yemikhiqizo ehamba phambili emakethe, isiba isitembu esikhethekile nesomuntu siqu.

Nespresso

I-Nespresso ingenye yezinhlobo zekhofi ezakhiwe uhlobo lwe-Nestle. Ingenye yemikhiqizo edume kakhulu emakethe, njengoba inenani elikhulu labathengi baminyaka yonke, abamele umkhiqizo ngokuphelele futhi ababambiqhaza empumelelweni yomkhiqizo.

Ngokuqondene nelogo yayo, ibonakala ngokuqukatha ifonti eyingqayizivele nekhethekile eklanywe uhlobo ngokwalo., lapho iqukethe khona isiqalo se-Nestlé engxenyeni eyinhloko yelogo.

Ngaphandle kokungabaza, ingenye yemikhiqizo equkethe imikhankaso yokukhangisa kakhulu nokuthengiswa kakhulu.

Isiphetho

Kunezinhlobo eziningi zemikhiqizo yekhofi, ngenxa yesithombe sazo, ezizuze inani lokuthengisa elibekwe njengelihamba phambili emakethe.

Kungenxa yalesi sizathu ukuthi sinqume ukudala lolu hlu olubanzi lwemikhiqizo ngezinye ezifunwa kakhulu umkhakha wekhofi wendabuko. Okugqama ama-logo abo imibala abayisebenzisayo, evame ukugqama futhi egcwele imibala ebomvu nesagolide.

Amafonti ayingxenye yomongo kanye nesithombe esivezwa kumkhiqizo, ngakho angamafonti aklanyelwe ukukhombisa ubuhle nobuqiniso bomkhiqizo.