Esinye sezicelo ezidume kakhulu emakethe sokuhlangana nabantu futhi sibe nobudlelwano kufanele ngaso sonke isikhathi sibe phambili. Isithombe se-Badoo, kusukela ekuzalweni kwayo, sibone izinguquko ezithile. Le nkonzo izalwe ngo-2006 eRussia kodwa bekungeyona eyokuqala. Iwebhusayithi yokuqala yokuqomisana yavela ngo-1995 futhi ibizwa nge-Match.com. Ayebo okungenani bayifaka kwikhathalogi kusukela Ukubuyekezwa Kwamasayithi Okuqomisana. Kamuva, yonke imakethe yezicelo yavela ngokungena kwama-smartphones kanye nezinhlelo zokusebenza. Kulokhu sizokhuluma ngelogo ye-Badoo kanye nemvelaphi yayo.
Umncintiswano we-Badoo ubulokhu umkhulu, kodwa ugcine ukuhlonishwa okukhulu phakathi kwabo. Abanye abafana ne-Tinder noma i-Grindr (yomphakathi we-LGTBi+) babhekana nokuthi ubani onabasebenzisi abaningi. Kungakho ukuguqulwa kwesithombe, ukubuyekezwa kanye nezinsizakalo ezintsha kubalulekile ukuze uhlale kugagasi lezicelo zokuqomisana.
Wazalwa nini u-Badoo?
Njengoba sishilo ekuqaleni kwalesi sihloko, u-Badoo wazalwa ngo-2006 njengenye iwebhusayithi yokuphola.. Lokhu kwakungaphambi nje kokuzalwa kwama-smartphones kanye noshintsho ekusetshenzisweni kwezinhlelo zokusebenza zeselula. Nakuba umbhali walolu hlelo lokusebenza engumRashiya, ukwethulwa kwenzeka eLondon. Lolu hlelo lokusebenza luqale ngomnikazi oyedwa, kodwa ngokushesha ezinye izinkampani zabona amandla ezingaba nawo. Ngakho, inhloko-dolobha ye-Finam yathola i-10% yenkampani ngama-euro ayizigidi ezingu-30.
Lesi sibalo saqala ukukhula kwesicelo eRussia kuqala kwase kuba kwamanye amazwe. Kusukela, eminyakeni eyalandela, ngo-2009, inkampani efanayo yathatha ngaphezu kuka-10% ngaphezulu kwayo. Lezi zinkampani zobuchwepheshe zinokukhula okuphezulu kakhulu kunezinkampani zendabuko. Futhi kungenxa yokuthi ngo-2012, eminyakeni eyisithupha kuphela kamuva, i-Badoo inabasebenzisi abayizigidi ezingu-150 kunethiwekhi yakho emhlabeni jikelele.
Iningi lalaba basebenzisi livela emazweni afana neSpain, France, Italy kanye neLatin America. Ithonya layo lalinohlangothi lwalo olubi, njengoba ukufakwa kwe-viralization kwesicelo saseRussia kwaletha usongo oluvela ku-Facebook lokulususa endaweni yalo.
Ilogo yokuqala ye-Badoo
Njengama-logo amaningi ngonyaka ka-2006, i-Badoo izalwa nelogo enemibala eminingi.. Eqinisweni, kusikhumbuza nge-Google giant yezobuchwepheshe ngokufaka umbala ohlukile kuhlamvu lwawo ngalunye. Iphinde ikwenze ngosayizi wezinhlamvu. Ngamunye unosayizi ohlukile. Umehluko wayo othile ukuthi idala isithombe esingajwayelekile, ezimisele ukuheha izethameli ezisencane. Imibala eyisicaba, ngaphandle kwe-pastel shades (ngokumangazayo ukuthi igqokwa kanjani kulo nyaka ka-2022).
Ilogo yokuqala ye-Badoo yahlala kusukela ekuqaleni kwayo kuze kube unyaka wezi-2017 lapho banquma khona ukwenza ushintsho ngenxa yokukhula komkhiqizo ngokwawo. Lolu shintsho alufaneleki, njengoba ilogo ngokwayo ibikude kakhulu nokuvusa lokho ezinikele kukho. Ngaphezu kwalokho, ngokubonakala kwamanethiwekhi omphakathi amaningi ayimfihlo njenge-Facebook ne-Instagram futhi i boom kusukela kusithonjana 'sokufana' bekulindeleke ukuthi kube nokuguqulwa.
Akuphumelelanga, le logo yokuqala ibifuna ukuhlanganisa imibala ehlukenekodwa ayingeni neze. Baphinde bafaka njengeso, iphoyinti ngaphakathi kwe-'O' ezenza ikhanda neso lomuntu, kodwa bambalwa abacabanga ukuthi lokhu kumelela.
Shintshela kulogo entsha ye-Badoo
Ngo-2017 kwafika ushintsho lokuqala. I-Badoo yayilahlekelwa ubunikazi bayo futhi yayidinga ukwenza izinguquko ezithile. Benza izinguquko kufonti, befuna ukuyenza 'ibhalwe ngesandla' (i-typography elingisa ukubhalwa ngesandla) nokukhetha inhliziyo eyindilinga ebukeka igcwale umoya. Le isotype ibonisa okufanayo nezinhlamvu eziyindilinga. Isithonjana kanye ne-typography enobungane, ebonisa imfudumalo nokusondelana. Ibonisa ukuzethemba okuthile.
Inkinga yokuqala ngalolu shintsho ukuthi isithombe sasimhlophe futhi inhliziyo ibomvu. Okuthile okuvame kakhulu kuyo yonke imakethe, into kuphela eyayibonisa ingxenye yobunikazi babo ukuthi babesebenzisa ingemuva elinsomi. Kodwa kuphela uma uhambisana naleso sangemuva kungaba nengqondo, kodwa hhayi kuzo zonke izinguqulo uzokwazi ukukwenza ngendlela efanayo. Eqinisweni, enye inguqulo kwakuyizinhlamvu ezimnyama nenhliziyo ebomvu kungemuva elimhlophe.. Okuthile okungazange kuxhumanise lutho nomkhiqizo futhi okukhiphe kunoma iyiphi imfanelo ethile.
Ilogo ye-Badoo iqukethe izingxenye ezimbili: uphawu lwesithombe kanye nophawu lwegama. Uphawu lwangaphambili lwalungehlukile futhi lwalungenakho ukuthinta ngokomzwelo, ngakho umgomo wethu kwakuwukudala omusha owawuzovusa imizwa eyakhayo, imizwa efudumele, nezinkumbulo ezijabulisayo mayelana nezinsuku zangempela. Uphawu lwethu olusha luseduze, lunobungane, lungabantu futhi luyamukeleka.
Kwase kudlule iminyaka engu-11 ukwenza lolu shintsho, kodwa njengoba umphumela wawungekho njengoba bekulindelekile, kwadingeka ushintsho olusha eminyakeni emi-2 kamuva. Umkhiqizo omusha uqhamuke eqenjini elifanayo lezithombe eliholwa ngu USasha Ivanov. Futhi kulesi senzakalo, i-logo ithole ubunikazi obukhulu ngokunyakaza okubili nje. Esokuqala kwakuwukufaka umehluko esifanekisweni njengesici esinjenge-trite, inhliziyo. Ukwengeza ukumomotheka, okukhiqiza ukudlaleka okwengeziwe kwezigaba zokulayisha ngaphakathi kohlelo lokusebenza, isibonelo. Baphinde bashintsha umthunzi onsomi baba nombala ophaphathekile kakhudlwana futhi bawufaka kufonti. Ngale ndlela, singabona ubuwena obukhulu.
Isici esingahlosiwe se-Badoo
Futhi nakuba sikhulume nge-Badoo njengohlelo lokusebenza olulula lokuhlangana nabantu noma ukupholaInomsebenzi okhethekile kakhulu. Futhi kungukuthi, ngalolu hlobo lwezicelo zokuqomisana, unogada womphakathi kanye namabutho ezokuphepha ezwe angathola ukuthi abasebenzisi banaziphi izinhloso. Ngakho-ke, ngokulandelela okuncane ngaphansi kokuphepha kwabasebenzisi, izigebengu eziningi kanye nabanukubezi ngokocansi bayaphenywa futhi bazingelwe.. Yini eyenza lo msebenzi ube lula ngokukwazi ukufihla ubuwena njengokungathi ngomunye umuntu.
Ingxenye engeyinhle yalo msebenzi ukuphepha kohlelo lokusebenza. Ngokocwaningo lokuvikela ubumfihlo, i-Badoo yehlulekile, yehliselwa kwesinye sezikhundla zokugcina kulesi simo esifanayo.