Enye yemikhiqizo eyaziwa kakhulu ye-hypermarket yaseFrance ezweni lethu iCarrefour. Namuhla, inkampani inezitolo kulo lonke elaseYurophu futhi ingesinye sezikhungo ezivakashelwa kakhulu ngabasebenzisi ukuze bathenge. Le nkampani yasungulwa ngo-1957 futhi ngokushesha yavula isitolo sayo sokuqala e-Annecy. Kuwo wonke umlando walo, lolu chungechunge lwenze izinguquko emfanekisweni walo wenkampani, yingakho Engosini yanamuhla sizokhuluma ngomlando kanye nokuvela kwelogo yeCarrefour.
Amalogo amele inkampani ngayinye awumazisi wabo futhi abasebenzisi abazi ngawo ukuthi bangahlukanisa kanjani uhlobo olulodwa kolunye. Ngokuvamile ngalesi sithombe bafuna ukudlulisa umlayezo, kodwa yimuphi umyalezo ofihliwe ngemuva kwelogo ye-Carrefour hypermarket? Thola ukhululekile, ake sithole.
Livelaphi igama elithi Carrefour?
https://www.elconfidencial.com/
Igama lalolu chungechunge lwama-hypermarkets livela esitolo sokuqala esavulwa ezweni elingumakhelwane, iFrance. Le ndawo yokuqala yayisempambanweni yemigwaqo emibili yingakho beyibiza ngokuthi iCarrefour okusho ngeSpanishi, ukuphambana kwemigwaqo noma ukuphambana kwezindlela.
Eminyakeni eminingi ngemuva kokuvulwa kwayo kokuqala, UCarrefour waba inkampani yamaphayona eFrance ngokuvula i-hypermarket yokuqala eSainte Genevieve des Bois idolobha laseFrance, elise-Ile de France. Lesi sakhiwo esisha sasingaphezu kuka-2500 square metres.
Umlando kanye nokuvela kwelogo yeCarrefour
https://www.elcorreo.com/
Inkampani, Yasungulwa ngo-1957 futhi ngokushesha, njengoba sesishilo, isitolo sokuqala savulwa edolobheni lase-Annecy. Eminyakeni eminingi kamuva, ikakhulukazi ngo-1963, i-hypermarket yayo yokuqala yavulwa.
Namuhla, ICarrefour inezitolo ezinkulu ezingama-250, izitolo ezinkulu zeCarrefour Market eziyi-159, izitolo ezinkulu eziyi-1070 zeCarrefour Express., iziteshi zesevisi ezingu-146 nezinhlangano zezokuvakasha ezingu-426, konke lokhu kwasakazwa kuyo yonke indawo yaseSpain kuphela.
Kuwo wonke umlando wayo kuze kube namuhla, iketango lenze izinguquko ezihlukene emfanekisweni walo wenkampani, aze afinyelele kulena esiyaziyo namuhla. Kodwa, ukuthi le nqubo ibe kanjani, sizoyithola ngezansi.
Iminyaka 1960-1963
Isithombe sokuqala esaziwayo somkhiqizo wenkampani sivela ngo-1960 futhi siwumfanekiso wempambanomgwaqo ngokusetshenziswa kwesiphambano esimhlophe, esiphezu kwesizinda sedayimane elimnyama. Umbhalo uvela engxenyeni emaphakathi yokuqanjwa, ogxile ekunqandeni imigqa eyakha isiphambano ngezinhlamvu ezincane.
Ngalesi sithombe somkhiqizo, inkampani ifune ukumela ngokusobala izimpambano zemigwaqo igama layo elikhulumayo, ngesitayela esilula nesimnandi, kodwa esathatha iminyaka engu-3 kuphela sisebenza.
Iminyaka 1963-1966
Ekuqaleni kuka-1963, ukuhlelwa kabusha kokuqala komkhiqizo kwenzeka, kubheka ushintsho kanye nesitayela esisha.. Kwenziwa ushintsho kuphawu lomkhiqizo ngokuya ngesimo, igama lomkhiqizo nemibala esetshenzisiwe.
Kule logo entsha, igama lenkampani liphinde livele engxenyeni emaphakathi yokwakheka, kodwa kusetshenziswa ifonti ejiyile futhi ejiyile kakhudlwana. Umumo osetshenziswe ukudala ubuwena kwakuyindilinga ebomvu.
Umqondo wokuhlangana uyanyamalala, bese kubekwa umugqa omhlophe ovundlile phakathi nendawo yomumo oyindilinga. lapho umbhalo ubekwe khona, nemicibisholo emibili ngamunye phezulu naphansi kwalowo mumo.
Le logo, akunakushiwo ukuthi yahlala isikhathi eside noma, ngoba yasetshenziswa iminyaka emithathu kuphela.
Iminyaka 1966-2009
Futhi, eminyakeni embalwa kamuva, uhlobo lwe-hypermarket lufuna ukuzivuselela futhi luqala inqubo entsha yokuklama kabusha ilogo. Ngo-1966, inkampani kaMiles Newlyn iyona eyakha ilogo yenkampani entsha, yenza izinguquko ezimbalwa.
Ilogo yeCarrefour, sishintsha ngokuphelele isithombe nesitayela abebesisebenzisa ngaphambilini. Kunqunywa, ngokusetshenziswa kwemibala eluhlaza okwesibhakabhaka, emhlophe nebomvu, imibala yefulegi lezwe laseFrance.
Ifonti esetshenziselwa igama lenkampani iguqulwa ibe ifonti ye-serif enesitayela somshini wokubhala futhi mncane ngokuphelele. Ngaphezu kwalokho, engeza umbala oluhlaza okwesibhakabhaka ofana nesithonjana. Nalapha, kusetshenziswa imidwebo emibili yemicibisholo, kodwa ngesitayela esihluke ngokuphelele kunalokho esibonwe kubunikazi bangaphambilini.
Uhlamvu “C” luba ingxenye eyinhloko yobunikazi benkampani. Le ncwadi kungaba nzima ukuyiqonda njengoba incwadi iphakathi kwemicibisholo emibili esisanda kukhuluma ngayo. Kulo mfanekiso, kubonakala ngendlela ecacile lokho esikhuluma ngakho.
Le logo yahlala injalo iminyaka engaphezu kwengu-6, kwaze kwaba ngu-1972 lapho izilinganiso zobunikazi zishintshwa.. Igama lenkampani libe lincane futhi ilogo yaba nkulu. Ngaleli bheji, lokho inkampani efuna ukukubonisa kubasebenzisi abahlukene ukuthi imikhiqizo yayo inekhwalithi enhle ngamanani angcono kakhulu.
Eminyakeni eyishumi kamuva, ngo-1982 inkampani ye-hypermarket futhi yenza izinguquko ezicashile ekwakhiweni kwelogo yayo. Bayaqhubeka nokwandisa osayizi bemikhiqizo yabo ukuze bahlonzwe kangcono. Ngokuqondene nombala, azikho izinguquko ezenziwayo, kodwa kulo mbhalo kuyenzeka. I-typography ishintshelwa eyodwa enama-serif ayindingilizi kakhulu futhi enesisindo esikhudlwana.
Iminyaka ka-2010 kuze kube manje
Inguqulo yelogo esiyaziyo sonke namuhla, Yakhiwe ngo-2010 ngenxa yochungechunge lwezinguquko kunguqulo yangaphambilini. Igama le-Carrefour nesithonjana zilingana kahle kakhulu.
Mayelana nemibala esetshenzisiwe, umbala oluhlaza okwesibhakabhaka waba umthunzi omnyama futhi uhlobo lokubhala lwapheleliswa. Konke lokhu, befuna ukucwengwa okukhulu, kanye nencwadi ethi "C" yophawu.
Iketanga, eminyakeni edlule njengoba sesibonile ikwazile ukuzivumelanisa nezidingo ngaphandle kokuyeka ukumela lokho eziyikho. Uchungechunge lwemikhiqizo, olucabangela izinga layo kanye nentengo.
Ilogo inkampani enayo njengamanje isebenzisa uhlobo lwe-serif oluhle kakhulu oluyindilinga enemigqa ehlanzeke kakhulu. Ngokuqondene nohlamvu "C", lupheleliswe ezingxenyeni zalo zokugcina ngokudweba kabusha imibuthano emikhulu. Futhi iphalethi yombala kusukela ngo-1966 ayizange ibe noshintsho, kuphela ngokuqina kwemibala.
Ngalesi sibonelo se-logo, singabona ukuthi kudingekile kanjani ukufeza isithombe esihle somkhiqizo. Ngaso sonke isikhathi uzazi ukuthi ungubani nokuthi yini ofuna ukuyiveza. Ngezakhi ezilula kakhulu nemibala, ungakha ubunikazi obubonakalayo, obukhumbuleka kalula futhi ngomphumela omuhle kakhulu.