Sithemba ukuthi nawe ungomunye wethu futhi uzwa uthando olungenamibandela ngo-Doritos. Impela, uvule isikhwama ngenkathi ubukele i-TV, udlala imidlalo yevidiyo, njenge-appetizer yephathi, njll. Noma yimuphi umcimbi muhle ukujabulela lezi zidlo ezincane.
Ama-Tortilla chips aguquke ngokuhamba kwesikhathi, futhi indlela efanayo ilandele isithombe sayo somkhiqizo. Sizokhuluma ngalokhu kule ncwadi, mayelana ukuvela kwelogo ye-Doritos nokuthi yini eholele kukho.
Uhlobo lwesnack, oluphethwe yiqembu lePepsico Food eSpain, isiguqule isithunzi sayo izikhathi eziningana ukuze iveze ubuntu obusha kubathengi bayo. Umuntu womkhiqizo oveza amandla, isimanjemanje kanye nokuzidela, ongakhuluma ngakho nomphakathi omncane.
Ama-Dorito, njengoba sazi sonke, ama-snacks ommbila ofana nonxantathu anongwe ngoshizi, upelepele, nezinye izithako. Ngokuhamba kweminyaka, umkhiqizo ubulokhu unweba imakethe futhi ukhipha ama-flavour amasha.
Umlando kaDoritos
I-Doritos, ineyakho yavela ngonyaka we-1914, edolobheni lase-Indianapolis, lapho kwakuhlala khona umsunguli wayo u-Arch Clark West. Lapho esemncane, ubaba ka-Arch washona ngokuzumayo futhi unina akakwazanga ukubakhulisa eyedwa.
Sonke lesi simo saholela ekubeni abazalwane bayiswe ekhaya lokutholwa, i-Indiana Masonic Home, lapho bachitha khona iminyaka eminingana yokuphila kwabo.
Ngo-1961, uyisekela likamongameli wenkampani yakwaFrito, iyinhlangano engaphansi kwePepsico kanye neFrito-Lay. Kolunye lohambo lomndeni ababevame ukuluthatha, u-Archibal West waphawula ukuthi kwenye yezindawo zokucima ukoma eziseceleni komgwaqo lapho ababema khona, babekhonza ukudla okuhambisana nezingcezu zommbila.
cunt lomqondo ekhanda lakhe, waya enkampanini yakhe futhi wathula. Kodwa ngenxa yesimo sezimali senkampani, akukwazanga ukwenziwa.
Ngemva kwesikhathi esithile, izinkampani ezimbili ezibalulekile zahlanganiswa, futhi ngonyaka Ngo-1964, ukukhiqizwa kokudla okulula okwakuhlongozwe yi-Archibal West kwaqala, ngaphansi kwegama likaDoritos.
Igama likaDoritos, linegama elithi imvelaphi ehlobene nenqubo yokukhiqiza yomkhiqizo. Lapho ummbila udlula khona esigabeni se-browning, okungukuthi, ukupheka ngaphandle kokuthoswa, futhi leli gama elithi, ukusunduza, liwukwakhiwa, okunsundu kwegolide.
Umlando welogo ye-Doritos
I-logo yokuqala yomkhiqizo ivela ngo-1964, futhi kusukela lapho ibilokhu ishintsha kuze kube yilapho ikwazi ukubona ngeso lengqondo isibalo esingunxantathu welogo yayo.
La umlando walolu phawu kukhona abaluhlukanisa izigaba ezimbili, isigaba sokuqala ngo-1964, lapho sithola khona uphawu olwakhiwe ngezikwele kanye ne isigaba sesibili ngo-1994, lapho unxantathu usuvele uqalile ukusetshenziswa.
El I-logo yokuqala yomkhiqizo, yenziwa ngo-1964, lapho kwasetshenziswa khona uhla lwemibala emi-3. efudumele, ephuzi, ebomvu newolintshi. Izinhlamvu ezakha igama lomkhiqizo ngayinye zabekwa kunxande onemibala futhi zakhiwa i-typography enama-serif nemigqa egobile.
Le logo igcinwa cishe iminyaka eyi-9. futhi ingaphakathi 1973, lapho umkhiqizo wethula ukwakhiwa kabusha kwawo kokuqala, lapho kwakukhona ukwakheka kwemibala ehlukile kunangaphambili.
Kulokhu, i imibala iba maphakathi kakhulu, okuphuzi okuhlabayo okunjalo akusasetshenziswa. Ingemuva laliseyisethi yonxande abanemibala, equkethe uhlamvu lwegama lomkhiqizo ngaphakathi.
Kule logo kusukela ngo-1973, ungabona ukuthi ushokoledi wombala waqala kanjani ukusetshenziswa egameni lomkhiqizo. I-typography yayiqondaniswe, okwaholela ekulinganiseni okulinganiselwe, njengoba iqhubekile nokugcina ukulinganisa okuncane kakhulu.
Ngemva kweminyaka, ku Ngo-1979, ukwakheka komkhiqizo kwaba noshintsho, onxande abakha ingemuva babengasaqondani nezinhlamvu., kodwa babethambekele. Ukuze igama lomkhiqizo lingabi yindawo, kunqunywe ukunciphisa isikhala phakathi kwabalingisi.
Phakathi neminyaka, 1985 kanye no-1994, esetshenziswe okokugcina, ilogo yenziwe ngonxande ngemuva.. Igama lomkhiqizo liba likhulu futhi umbala omnyama usetshenziselwa izinhlamvu zawo, ngaphezu kohlaka olumhlophe.
Uma sibhekisisa, i- iphuzu lesiLatini i, lishintshiwe ukuze kubekwe unxantathu, kubhekiselwa ekubunjweni kwama-tortilla ommbila.
Imibala eyasetshenziswa, isikhona futhi amathoni ahlabayo, adlala ngokuphuzi okugqamile nokubomvu okuwolintshi kakhulu. Ngesikhathi esifanayo, kungabonakala ukuthi inani lama-rectangles asetshenzisiwe lancishiswa laba amahlanu.
Maphakathi ne 90, umklamo wokuqala womkhiqizo ubonakala unomumo ongunxantathu, esevele iyisici somkhiqizo. Egameni, kuvela uhlaka oluphuzi, iphuzu le-i lisagcinwe, lisesimweni esingunxantathu.
Zonke izindlela ze- igama lomkhiqizo, livela liphelezelwa umumo ongunxantathu ophuzi, ebekwe phansi ekubunjweni, kubhekiselwa ekudleni okulula. Phezu kwalonxantathu ophuzi oshiwo, kukhona uhlaka olungajwayelekile olubomvu, olugcizelela igama lomkhiqizo, lugcizelela.
Ngokuhamba kweminyaka, umkhiqizo unquma ukunikeza ushintsho olusha esithombeni sawo. Ilogo yakhiwe ngaphakathi kukanxande omnyama, enemiphetho engalingani. Igama lomkhiqizo nalo lashintsha umbala, lisuka komnyama liye komhlophe.
Kulesi sakhiwo, kwethulwa isici esisha, futhi isisho esithi, ama-corn chips, okuheha amehlo ababukeli ngokusetshenziswa kombala ophuzi ogqamile.
Eminyakeni 2000, ingemuva elingunxande linyamalala ngokuphelele, linikeze unxantathu omnyama. Lesi simo sejiyomethri sihlukaniswa ngemigqa emithathu engunxantathu yemibala ehlukene, eluhlaza okwesibhakabhaka, emhlophe kanye nomnyama. Akukhona nje kuphela ukuthi imibala yayihlukile, kodwa futhi ubukhulu bomugqa, obuhlinzeka nge-asymmetry ekubunjweni.
Ngemva kweminyaka emihlanu, ngo-2005, i-Doritos yenza ushintsho olukhulu esithombeni sayo somkhiqizo. Le nguqulo ivele kuphela emashalofini esitolo e-United States. Ibhrendi ikhethe uhlobo lwe-sans serif kanye nokudlalwa kwemibala emhlophe nempunga, enezinhlaka ezibomvu kuzinhlamvu zayo kanye nomthelela wethunzi we-gradient ngemuva.
Ngonyaka 2007, emhlabeni wonke, u-Doritos wethula isithombe esisha, sesimanje kakhulu futhi esihlangene.. Umumo wabuyekezwa, unxantathu waba luhlaza okwesibhakabhaka ngogesi, uhlobo lokubhala lwagcinwa ngesitayela se-sans serif, futhi ichashazi eliku-i lashintshwa laba phuzi.
Ngemva kwezigaba ezimbalwa zoshintsho kulogo, unxantathu ulapha ukuze uhlale. Umklamo we 2013, kusukela Doritos iyona eqhubeka kuze kube yilolu suku kabusha phezu emaphaketheni imikhiqizo yayo.
Kule logo entsha, umumo ongunxantathu udlula emehlweni ezinhlamvu o, ukunikeza isithombe amandla engeziwe. I umumo wejiyomethri, wakhiwe ngesakhiwo esingajwayelekile, esiqedwe ngamaphoyinti futhi sibe nombala ngethoni ewolintshi enemiphumela ecwebezelayo.
Igama le- brand, iyaqhubeka nokugcina i-sans serif typeface, enomfanekiso omhlophe kanye nemiphumela ye-XNUMXD kubalingiswa bayo, ikunikeza ukubukeka okuqhubekayo.
Ngonyaka Ngo-2019, umkhiqizo wawuwuguquko emakethe, lapho usondela emphakathini omncane, amalungu esizukulwane Z. Njengoba sonke sazi, iningi lalesi sizukulwane alisondelene kakhulu nemikhiqizo, okuholele ekutheni uDoritos aqede isithombe sabo futhi abeke endaweni yawo umbhalo obonisa ukuthi uphawu lwalukhona.
Ngalo mkhankaso, wayenethemba lokuthi eyakhe izizukulwane eziseduze zomphakathi nezintsha, qaphela umkhiqizo wakho kanye nomkhiqizo ngaphandle kwesidingo sokubona ilogo.
I-Doritos ibilokhu yazi ukuthi ijwayelana kanjani nezinguquko zesithombe, ngokuhlonipha ubunikazi bayo. Lokhu kuba sobala nakakhulu lapho eqala ukusebenzisa umumo ongunxantathu emiklameni yakhe. Imibala emnyama, emhlophe, ebomvu newolintshi iwuphawu lwalolu hlobo.