Impela uyalwazi uhlobo lwe-Duolingo. Kungenzeka ukuthi uye wayisebenzisa ukuze ufunde izilimi ku-inthanethi. Kodwa-ke, uyazi ukuthi yini oyaziyo ngomlando we-Duolingo kanye nelogo yayo?
Lesi sikhathi sifuna ukugxila ekuziphendukeleni kwemvelo ilogo ye-Duolingo eye yabhekana nayo kusukela yadalwa ngo-2010. Uyafuna ukwazi ukuthi ishintshe kanjani? Lokhu kungakusiza ukuthi ubone ukuthi amabhrendi aziwayo ashintshe kanjani ukuze, uma kungenzeka akucele ukuthi ushintshe ilogo noma ukuziphendukela kwemvelo, wazi ukuthi yini okufanele uyinake ukuze ulondoloze ingqikithi.
Umlando we-Duolingo
Ngaphambi kokukhuluma ngezinguquko zelogo ye-Duolingo, kufanele wazi kancane ngomlando wale sevisi yolimi. Yadalwa ngu-Luis von Ahn kanye no-Severin Hacker ngo-2010. Futhi empeleni inkundla lapho ungafunda khona izilimi, kodwa futhi uyisebenzisele ukuhumusha.
Umehluko ngezinye izinkonzo ukuthi banakekela kakhulu izinga lolwazi olutholwayo, kuze kube seqophelweni lokuthi babe nezivivinyo ezihlukene zokuqinisekisa ukuthi ufunda ngempela.
Ongase ukwazi ngoDuolingo ukuthi insizakalo idalwe abantu ababili, yebo, kodwa bekunguthisha nabafundi. Yazalelwa eCarnegie Mellon University ngo-2009 futhi kancane kancane abantu abaningi bayijoyina kwaze kwaba yilapho bethula uhlelo lokuhlola ngo-2010. Ngemva konyaka, bakhipha inguqulo yokuhlola futhi yingakho ekuqaleni ilogo ababeyisebenzisa, nokuthi manje sebenalo. , ziyehluka kancane. Kodwa iqiniso liwukuthi kuzo zonke siyabona ukuthi uphawu lunesici esiphawulekayo: isikhova.
Kubo, isikhova simelela ukuhlakanipha, ulwazi nokuhlakanipha, futhi abazange banqikaze ukusihlanganisa nesithombe sabo somkhiqizo.
Ukuvela kwelogo ye-Duolingo
Ngokuhamba kweminyaka, kusukela ngo-2010 kuya ku-2023, i-Duolingo ibe nama-logo ayi-5 ahlukene, kodwa uma uwabona ehlangene uzoqaphela ukuthi ahlala enesici esifanayo, njengalena esikutshele ngayo: isikhova.
Ilogo yokuqala ye-Duolingo
Ilogo yokuqala ye-Duolingo yavela ngo-2010, lapho bethula inguqulo yokuhlola yesevisi. Kulokhu uphawu lwalunemibala emihlanu ehlukene.
Isikhova, esasinsundu futhi simhlophe. Futhi, uma ubhekisisa, amehlo kanye "noqhwaku" lwesikhova yigama elithi duo.
Igama lesevisi lihlukaniswe kabili:
- Ngakolunye uhlangothi, igama elithi duo elimnyama eline-arc esesimweni sokumomotheka ngokuluhlaza phakathi kuka-d no-o.
- Ngakolunye uhlangothi, igama elithi lingo elinombala ompunga.
Kuzo zombili izimo kwasetshenziswa i-typography efanayo.
Ushintsho lokuqala ngenguqulo yesilingo yango-2011
Ilogo yokuqala ye-Duolingo ayizange ihlale isikhathi eside ngoba, ngemva konyaka, lapho bekhipha inguqulo yesilingo kunoma ubani owayefuna ukuyilanda, ilogo yashintsha, yaqala ukujwayela kancane kancane. Kulokhu silahlekelwa imibala futhi sisuka kwemihlanu siye kwemine kuphela. Kodwa kubo, okubili kuphela okubalulekile: okuluhlaza nokumhlophe.
Kulokhu, uguquko oluphawuleka kakhulu isikhova, esisuka kunsundu nokumhlophe siye kokuluhlaza nokumhlophe (okuthile okuphawuleka kakhulu njengoba umbala wophawu lomkhiqizo uluhlaza). Igcina igama elithi duo lakha amehlo esilwane kanye noqhwaku, futhi imilenze, eyayivame ukubonakala nsundu, manje isimnyama.
Kodwa okugqama kakhulu uma uqhathanisa isikhova esisodwa nesinye ukuthi indlela elinye lamaphiko elibheke ngayo iyashintsha. Kwesokuqala kwaphakanyiswa iphiko, sengathi likhomba okuthile. Kodwa ngo-2011 bobabili bakhomba phansi.
Mayelana negama elithi Duolingo, livela lonke ngofeleba oluncane elinefonti efanayo, kodwa kulokhu linombala oqinile, ofana nowesikhova (mhlawumbe ezinomthunzi okhanyayo), okuvumela izinhlamvu ukuba ziphefumule ngokumhlophe.
Ukumamatheka nakho kulahlekile.
Ukuthinta kwesimanje okwaletha isikhova ekuphileni
Uma kuze kube manje i-logo ye-Duolingo ifuna ukwethula isikhova njengesithombe ngaphandle kwe-ado, ngo-2012, futhi ngonyaka, sakwazi ukuphila.
Umgomo wawuwukwenza isikhova sibukeke singokwemvelo. Ukuze wenze lokhu, igama elithi duo elaliyingxenye yenyoni lasuswa futhi balinikeza ukubukeka kwe-pluage (okungenani emaphikweni nasengxenyeni yamehlo), ngaphezu kokwengeza umsila. Okuluhlaza kwagcinwa, nakuba kunemithunzi ehlukahlukene, enezela umlomo wegolide-ophuzi kanye namehlo amnyama.
Mayelana negama lomkhiqizo, laligcinwe lifana ncamashi nelogo yangaphambilini.
2013: ukulangazelela ikusasa
Ngo-2013 abaphathi bakaDuolingo banquma ukuthi badinga okuthile okwengeziwe. I-logo ebingenzima kangako futhi ebimema ulwazi, kodwa ngaphandle kokulahlekelwa ingqikithi yayo. Ngakho-ke, ukuze bakwenze kube nobungane, baphendukela ezithombeni ukuze banikeze isikhova sabo ukubukeka okuhle kakhulu. Futhi ngenxa yalokhu wazimelela ngamaphiko akhe enwetshiwe, njengokungathi wayejabule, into eyayihambisana nokuvezwa kwamehlo akhe, evulekile futhi enokukhanya okuthakazelisayo, nakuba kungenjalo ngoqhwaku, olwaluhlala luvaliwe.
Imilenze, lapho ihlukaniswa, kwakubonakala sengathi igxuma. Ngaphezu kwalokho, zihluke kakhulu kwezijwayelekile, ngoba kulokhu zifana namabala amabili akhanyayo anobukhulu obuhlukahlukene (ukunikeza ukujula komklamo).
Ngokuqondene nombala, kwakunamathunzi amaningana aluhlaza, omaphakathi wawuluhlaza okotshani ukuze ingxenye yamehlo ibe luhlaza ngokukhanyayo futhi emaphethelweni kube luhlaza ngokumnyama.
Mayelana naleli gama, i-typography efanayo kanye nombala walezo zango-2011 zaqhubeka zigcinwa.
Ilogo ye-Duolingo namuhla
I-logo ye-Duolingo yangaphambilini yahlala kwaze kwaba ngu-2019, lapho benquma ukuyinika enye i-twist. Okwamanje kusasebenza (okungenani ekupheleni kwalesi sihloko ku-2023) futhi iqiniso liwukuthi, nakuba libukeka lihluke kakhulu, iqiniso liwukuthi linomoya kulowo we-2013. Kodwa ngezinguquko eziningana.
Okokuqala, ukuthayipha kwegama elithi duolingo kushintshile. Umbala oluhlaza ubunakekelwe yize ubusuvuselelwe. Futhi, izinhlamvu azikayindilinga noma aziqondile njengoba zazinjalo ngaphambili. Futhi uma ubhekisisa, i-g ibukeka njenge-8 enophondo, noma njengoba sitshelwa, isimo sesikhova esinophaphe ekhanda laso.
Ngokuphathelene nenyoni, siphinde siyithola ime iqonde kakhudlwana, izimpiko zayo zibheke phansi, ivuleke kancane, namehlo aqumbile, ilondoloza ukukhanya, yebo.
Ngokuqondene nemibala, wayegcina eluhlaza kanye nokukhanya okuluhlaza, kodwa awekho ama-gradients noma ama-gradients.
Ingabe uluhlaziye ngale ndlela uphawu lwe-Duolingo? Kuyindlela yokuphenya izinguquko zemikhiqizo emikhulu ukuze ulungiselele amaphrojekthi alolu hlobo.