Kunemikhiqizo eminingi ongayibheka ukuze uthole ugqozi lapho udala ama-logo. Kodwa futhi ukwazi umlando nokuqonda kangcono ingqikithi kanye incazelo yamalogo (ukukhethwa kombala, izithonjana, njll.). Yingakho sigxile kuphawu lweMaserati. Wazini ngaye?
Lona brand ingenye eyaziwa kakhulu emkhakheni wezimoto futhi ihlobene uhla eliphezulu izimoto. Wazalwa ngo-1914 e-Italy, kodwa manje uyaziwa emhlabeni wonke. Futhi nakuba ngo-1990 yaba yingxenye ye-Fiat Chrysler Group, isaqhubeka nokugcina umsuka wayo.
Umlando kaMaserati
Ngaphambi kokuqhubeka nokukhuluma ngelogo yeMaserati nokuziphendukela kwemvelo, incazelo, njll. kufanele wazi okwengeziwe mayelana nomkhiqizo ngokwawo.
Kulokhu, UMaserati wazalwa ngo-December 1, 1914. Ngaleso sikhathi, abazalwane baseMaserati bethula iphrojekthi yabo, kodwa kwakungelona uhlobo olusezingeni eliphezulu futhi kwakungelona uhlobo lwemoto ngokwalo. Eqinisweni, kwakuyishabhu lezimoto.
Bayisungula e-1 Via de' Pepoli e-Bologna, futhi ngesikhathi sabo sokuphumula baqala ukuklama izimoto. Ikakhulukazi njengoba bebambeke ngeMpi Yezwe I futhi babengenawo umsebenzi omningi (yize baphinde banquma ngaleso sikhathi ukuvula ibhizinisi lokukhiqiza i-spark plug eMilan, i-Fabbrica Candele Maserati). Noma kunjalo, lokho kwakwenza U-Alfieri, omunye wabazalwane, angathanda ukuqhubekela phambili futhi aguqule imiklamo yakhe ibe into yangempela. Ngenxa yalesi sizathu, wabheka imboni engasasetshenziswa ePontevecchio futhi bathuthela lapho bathola inkampani entsha: Officine Alfieri Maserati SA.
Ukuzalwa kwelogo
I-logo ye-Maserati ayizange izalwe ngokushesha nje lapho inkampani idaliwe. Eqinisweni, kwabathatha unyaka ukuqaphela ukuthi babesidinga leso sithombe esiyinkomba nokubasiza bazibonakalise phakathi kwezimbangi zabo. Ngenxa yalesi sizathu, uMario Maserati, omunye wabazalwane owayengenasithakazelo ezinjinini (futhi enesithakazelo ekudaleni), wayephethe ukuklama kwayo.
Uma uke wayibona ilogo, uzokwazi ukuthi iyi-trident. Abaningi bacabanga ukuthi lokhu kuhlobene nodeveli noma ngokuba "mubi", hhayi ngomqondo wekhwalithi, kodwa wokuba uphakeme nokufanelekela unkulunkulu. Kodwa empeleni ugqozi lukaMario Maserati lusemhlabeni.
Wabona uMthombo weNeptune ose-Playa Mayor e-Bologna. Uma kwenzeka ungazi, lesi sithombe sisho ubungqabavu namandla, futhi yilokho lo mzalwane wayefuna ukuthi abantu ababona uphawu bazizwe.
Ngemuva wacabanga ngephalethi yombala, futhi wasebenzisa obomvu noluhlaza okwesibhakabhaka ngoba ayingxenye yemibala yefulegi le-Bologna okwakulapho ababezinze khona ngaleso sikhathi (sikhuluma ngo-1920).
Ngakho-ke singasho ukuthi i-trident ekaNeptune, njengoba wazi, wayisebenzisa ukuhambisa amandla akhe futhi ngaleyo ndlela anqobe izitha zakhe.
Ukuvela kwelogo yeMaserati
Futhi manje yebo, sizokutshela kancane mayelana nokuziphendukela kwemvelo okwenziwe uphawu lweMaserati. Khumbula ukuthi, kusukela ngo-1920 lapho benquma ukuba ne-logo, sekudlule iminyaka eminingi futhi bebelokhu beyenza ibe yesimanje ngokuhamba kwesikhathi.
Nokho, sibe nenkinga yokuthola ilogo yangempela yokuqala (uma yayikhona ngaphambi kuka-1926). Futhi kungenxa yokuthi ezinye izincwadi zikhuluma nge-logo eyethulwa ngo-1926, okwenza ingqikithi yeminyaka engu-6 lapho singazi ukuthi uMario Maserati uklame enye i-logo yangaphambili noma cha). Uma sicabangela lokho esikutshele khona mayelana nemvelaphi yophawu, singathi yebo, ngoba lena eyagcinwa kusukela ngo-1926 kuya ku-1937 ibonakala ingenalo umbala.
Kusukela ngo-1926 kuya ku-1937
Siqala ngelinye lamalogo amadala kakhulu. Lokhu, Yethulwa ngo-1926, yayiwunxande ome mpo onesisekelo esinombala osiliva. Ngaphakathi bekukhona i-mythical trident enama-grille alingisa i-radiator. Yakhiwe ngemigqa emnyama evundlile emi-3 ehlukanisa i-harpoon nesisekelo se-trident.
Lapha ngezansi bafaka uphawu lwe-Maserati, konke ngosonhlamvukazi, nangama-sans serif. Izinhlamvu zazinosayizi ofanayo futhi i-trident yayibekwe phambili ngaphezu kwegama lomkhiqizo ngokwalo.
Ushintsho lokuqala lwelogo yeMaserati
Phakathi neminyaka ka-1937 no-1943, uphawu lweMaserati lwashintsha. Esimweni esinjalo, Ngaphakathi kukanxande omile ngokubomvu, bafaka okusaqanda okumpunga nakho kume mpo. Futhi ngaphakathi kwalokhu baklame kabusha i-trident ukuze ibe lula.
Khona-ke, ngezansi, kwabekwa igama elithi Maserati, zonke izinhlamvu ngosonhlamvukazi, nengemuva elibomvu.
Ushintsho olukhulu lweMaserati
Kwakungo-1943 lapho uphawu lweMaserati lushintsha cishe ngokuphelele. Kulokhu basebenzise iphalethi yombala ohlukile, enombala oluhlaza okwesibhakabhaka, omhlophe nompunga. Basusa unxande, bagcina i-oval, enengemuva eliluhlaza okwesibhakabhaka, eliqukethe i-trident kuphela. Lokhu kwawela igama lomkhiqizo, i-Maserati, emhlophe kanye nazo zonke izinhlamvu ezinkulu kanye nosayizi ofanayo.
Enye i-twist
Ukuziphendukela kwemvelo okulandelayo kwaphela iminyaka embalwa, kusukela ngo-1951 kuya ku-1954. Kulokhu ibukeka kakhulu njengelogo ye-37s, lapho wawune-oval futhi uhlukanise i-trident (ecishe yabuyela emsuka wayo) kanye nengxenye yegama, ngaphakathi kwe-oval efanayo, kanye nezinhlamvu ezimhlophe. Ingemuva laliluhlaza okwesibhakabhaka endabeni yezinhlamvu futhi limhlophe ku-trident, elibonakala libomvu nawo wonke umngcele oluhlaza okwesibhakabhaka.
Kusukela ngo-1954 kuya ku-1983
Empeleni, singacabanga ngale logo ye-Maserati njenge uhlobo "lokupholisha" olwangaphambilini, ngoba igcina ngempela zonke izakhi esizibalulile, kuphela ukuthi yenziwe ngendlela ecacile futhi ngomphumela wochwepheshe owengeziwe.
1983 a 1985
Naphezu kokuthi eyangaphambili yathatha isikhathi eside, lena ayizange yamukelwe kahle futhi ngenxa yalesi sizathu yahoxiswa ngokushesha. Ibisagcina okusaqanda nomngcele oluhlaza okwesibhakabhaka, kodwa umqhele waklanywa kabusha ngokuluhlaza okwesibhakabhaka futhi igama elithi Maserati lavela ngezansi elimnyama. (kodwa ngamagama amancane).
1985 a 1997
Ngakho-ke babuyela emuva ku-1954, nokulungisa okuthile okuncane.
Kusukela ngo-1997 kuya ku-2006
Ukulandela isisekelo se-logo yangaphambilini, kulokhu bahlanza i-oval ngokuphathelene naleyo ababenayo ngaphambili, begcina zonke ezinye izakhi. Olunye lwezinguquko eziyinhloko kwaba ukuthi izinhlamvu zazijiyile ngaphandle kokulahlekelwa ukucaca nokucija.
2006 a 2015
Ushintsho olusha lwaluhlobene kuphela nobukhulu be-oval, obubeka esimweni "esiphelele". Yayisenayo i-trident yokuqala ebomvu kanye nengemuva eliluhlaza okwesibhakabhaka legama elithi Maserati ngosonhlamvukazi.
Ngaphezu kwalokho, yayisetshenziswa nangaleso sikhathi ilogo ngendlela enezinhlangothi ezintathu kusetshenziswa amagradient ampunga. Kulokhu uphawu lwenziwe lwaba luncane, kodwa belusafundeka.
2015 kuya ku-2020, ushintsho lwendlela
Yilapho singathola khona ushintsho olukhulu lwelogo ye-Maserati, ilahlekelwa i-oval futhi ishiye kuphela i-trident emnyama futhi, ngaphansi, ibe nkulu, igama elithi Maserati. Kwakuku-E lapho kwawa khona i-trident. Futhi konke kumnyama.
2020 a 2023
Kuze kube manje, i-logo nayo igcinwe emnyama, kuphela, nakuba i-trident ingashintshi (iba nkulu) futhi ihlala endaweni ye-E, i-typography yegama iyakwenza. iguqulwa ibe ifonti yezinhlamvu ezihlanganisiwe, sengathi bafuna ukukhombisa umnyakazo.
Ingabe usuyihlaziyile ilogo yeMaserati kanje?