Inkampani I-Unilever yadalwa ngenhloso yokuzuza impilo eqhubekayo, nokuthi le mpilo ijwayelekile kubo bonke. Njengoba inabantu ababalelwa ku-150 emhlabeni jikelele, amagama emikhiqizo angaphezu kuka-400 emazweni ahlukene, i-Unilever isiphenduke inkampani yomhlaba wonke enenjongo yomhlaba wonke.
Selokhu yasungulwa, le nkampani ilandele okufanayo inhloso, ukusabalalisa inhlanzeko nokuyisondeza kubo bonke abantu. Njengamanje, njengoba sesishilo, banemikhiqizo engaphezu kuka-400 futhi leyo nhloso efanayo iyona ebaqhubayo ukuthi baqhubeke nokusebenza. Kule post sizokhuluma nge umlando kanye nokuziphendukela kwemvelo kwe-Unilever.
Nge ukuqaphela ngokugcwele imvelo, ukufuna okungcono kakhulu kuphela, ukwenza okuhle ngeplanethi yethu yomhlaba nomphakathi ohlala kuyo. Ngemikhiqizo yabo, bafuna lokho kuthuthukiswa esikhuluma ngakho.
Umlando we-Unilever
El Ukuqala kwale nkampani kuqale ekuqaleni kwekhulu le-XNUMX eYurophu. Konke kuqala lapho izinkampani ezimbili zamajarini eziphethwe umndeni wama-Dutch ezithumele e-UK zihlangana. Inhloso yalokhu kuhlanganiswa bekuwukukhulisa ukuthengisa ngokuhlanganyela.
Ngakolunye uhlangothi, enye inkampani yomkhaya yayiqala ukukhiqiza uhlobo olusha lwensipho. Ekulawulweni kwale nkampani kwakunguWilliam Lever.
Cishe phakathi nekhulu le-XNUMX, lapho umlando wenkampani yakwa-Unilever uqala ukuvela ngempela. Izinkampani ezimbili zamajarini ezazihlanganisiwe zakha iMargarine Unie. Eminyakeni embalwa kamuva, le nkampani yemajarini ijoyina inkampani yensipho esikhuluma ngayo ngaphambili. Lokhu ukuhlangana phakathi kweMargarine Unie neLever, okuholela ekwakhekeni kwe-Unilever.
Eminyakeni embalwa kamuva, ku 1943, i-Unilever iba ngabanikazi bamasheya abaningi enkampanini ye-Frosted Food futhi kwenziwa, ngamalungelo endlela entsha yokugcina ukudla, esikwazi namuhla njengokuqandisa.
Ngokufika kweMpi Yezwe II, i- imiphumela ayizange ithathe isikhathi eside futhi isidingo semikhiqizo sibe negalelo elinzima. Lo mcimbi uholela i-Unilever ukuthi ihlangabezane nezikhathi ezinzima kakhulu. Kuze kube sekupheleni kweminyaka engama-40, lapho iqala ukuvela futhi yande.
Ngawo-50, inkampani yethula izinto ezintsha ezifana neminwe yezinhlanzi emakethe yokudla. Lobu busha buwukusabela okuqondile esidingweni esikhulu esasikhona sokudla okunomsoco.
Eminyakeni eminingi kamuva, ithola izinkampani ezahlukene, lapho iqala khona ukwanda kwayo.
Ngokufika kwenkinga kawoyela ngo-1973, i-Unilever yaphinde yabhekana nobunzima futhi yama, okwadala ukwehla kwamandla emali nokwehla kwezinga lokuthengisa.
Ngokuhamba kwesikhathi, i- inkampani ivuselela futhi ithole u-ayisikhilimu we-Frigo, futhi imikhiqizo yayo isivele imakethwa emazweni angu-43.
Ekuqaleni kwawo-80, inkampani I-Unilever ikleliswe endaweni yama-26 kwenkampani enkulu emhlabeni. Ngokunjalo, ukunikezwa kwakho kokudla kuyakhula futhi kuqala ukugxila emikhiqizweni yemizi nokunakekelwa komuntu siqu.
Nge Ngokuhamba kweminyaka, inkampani iya ngokuya yazi ngakho konke okuphathelene nemvelo, futhi lokhu kuholela ekubeni yakhe uhlelo lwezolimo oluzinzile.. Lolu hlelo lwadalwa yingcindezi yezemvelo eyayikhona ngaleso sikhathi, kanye nokungabaza kwabathengi bayo mayelana neketango lokudla.
Eminyakeni yakamuva, i-Unilever iklonyeliswe ngesihloko somhlinzeki ohamba phambili emhlabeni wemikhiqizo yabathengi.
Umlando welogo ye-Unilever
Ilogo yenkampani iveza umumo ongu-U esiwazi sonke. Leli fomu liqukethe izithonjana ezihlukahlukene futhi ngayinye yazo ihlobene nenkampani.
Ilogo 1967 kuya ku-2004
Yize umlando wakwa-Unilever uqala ekuqaleni kwekhulu le-XNUMX, ayikafiki 1967 lapho uphawu lwayo lokuqala luvela. Lokhu bunikazi benkampani buye kwahlelwa kabusha ngo-2004.
Leyo inkampani ebaluleke njenge-Unilever, gcina ilogo efanayo iminyaka engama-37 iyamangalisa ngempela. Ukuba nalokhu kuvumelana kubunikazi bakho benkampani kusho lukhulu mayelana nokugxila kwakho, ukuzinza kanye nekhwalithi.
Njengoba sesishilo, uphawu lokuqala lwe-Unilever luvela ku-1967. Kuze kube yileso sikhathi, ngemuva kwale nkampani kwakukhona ama-logo ahlukene ezinkampani ezikhiqiza imikhiqizo yabathengi.
Esinye sezinqumo ezibaluleke kakhulu ngaleso sikhathi, kwakuyi- dala isithombe somkhiqizo esingahlanganisa izinkampani ezahlukene eziqukethwe yi-Unilever.
Ilogo, ihambisane nombala okuluhlaza okwesibhakabhaka nokumhlophe. Le phalethi yombala ikunikeza a ukubukeka okusha nokuhle.
Umklamo wophawu wawumangalisa, wawubonakala Umumo we-U owenziwe isitayela, lapho izigxobo ezikhuphukayo zaphela endaweni ethile, okunikeza umbono wokuthi imicibisholo. Ngokuqondene nemigqa eqondile enqamula phakathi nendawo yalezi zingongolo, ibonisa imibhoshongo emibili emikhulu. Yini enikeza isici sokuzinza nokungathí sina.
Ekhuluma nge-logo, i- umbhalo, wakhiwe ngohlobo lokubhala olunama-serif, olunikeza isitayela esihle. Ngaphezu kwalokho, i-typography eshiwo inwetshwa ngobuqili, okunikeza ukuzinza ekubunjweni.
I-logo 2004 ezokwethulwa
Le nkampani yagunyaza ukuklama kabusha kwayo ngo-2004. Okuwukuphela kwento eyasala ekwakhiweni kwelogo entsha kwakuwumumo ongu-U.
Ukuze lo mklamo, kwaba ukusetshenziswa kwezikhala ezingezinhle kanye nama-elementi angama-25 ahlukene azobekwa ngaphakathi kwesimo esishiwo. Ngayinye yalezi zithonjana imele izingxenye zemakethe lapho i-Unilever isebenza khona, ngaphezu kwamanani alezo zinkampani.
Singayibona le logo namuhla kunoma imiphi imikhiqizo ethengiswa inkampani, kanye nasemikhankasweni yokukhangisa.
Ngokusho kwe-website ye-Unilever, ngayinye yalezi zakhi ihlobene nesici esithile senkampani. Phakathi kwazo, singathola imicibisholo emibili, njengophawu lokuvuselela kabusha, inhliziyo ebhekisela othandweni nokunye okuningi.
U-Lee Coomber no-Miles Newlyn, umbhali ohlakaniphile, ingxenye yokuqala neyokudala ingxenye yesibili, wenza a i-typography ehlukile, eyenzelwe uhlobo.
El umbala wezinkampani, ubulokhu uluhlaza okwesibhakabhaka kusukela ekuqaleni kwawo. Kodwa ngo-2004, kwasetshenziswa umthunzi omnyama, okwenza kube nokubukeka okufundekayo.
I-Unilever isiphenduke enye yezinkampani ezidume kakhulu emhlabeni, futhi ikhona emazweni amaningi emhlabeni jikelele. A uhlobo olunamandla oluphathe kokubili ibhizinisi lakho kanye nesithombe somkhiqizo walo ngendlela efanele ngokuhamba kwesikhathi.