Ukushaya ngocingo bekulokhu kuwumkhuba ojwayelekile amashumi eminyaka. Kusukela kumadivayisi okuqala amakhulu, adlule ebhodini lokushintshela lesitayela "samantombazane", kuya ku-smartphone yamanje. Kuya ngezwe ngalinye, isithombe esidala sefoni sinemibono ehlukene. Endabeni yaseSpain, ilogo yocingo iyabonakala kakhulu ngenxa yokubaluleka kwayo eminyakeni yokuqala yokuxhumana.
Kusukela ngo-1924, lapho isungulwa njengenkampani, ibihlinzeka ngocingo kubasebenzisi abaningi. Okokuqala, njengenkampani yocingo yomphakathi ezweni futhi manje, njengenye yezibaluleke kakhulu emhlabeni jikelele. Akukho okunye futhi akukho ngaphansi kwesine esinesisekelo samakhasimende esikhulu kunazo zonke kanye nesesithupha esinosonhlamvukazi abakhulu kakhulu emakethe yocingo.
Iyini i-Telefonica?
Le yinkampani igama layo eliyinhloko kwakungu-"Compañía Telefónica Nacional de España". Inkampani eyazalwa njengengxenye yombuso neyomphakathi ukunikeza abasebenzisi bezwe ukuxhumana ngocingo. Yazalelwa eMadrid futhi ukuziphendukela kwemvelo kwayo bekulokhu kwenzeka kusukela ngaleso sikhathi. Kusukela manje, njengoba abasebenzisi abaningi bazi, uhlobo lwefoni lunobukhona obukhulu eYurophu naseMelika.
Ngaphezu kwazo zonke izinkampani ezidalwe kusukela ngaleso sikhathi, ngezinsizakalo zocingo. Njenge-Movistar eyaziwa kakhulu, i-O2 ne-Vivo. Ngayinye imele imakethe ehlukile, njengeSpanishi, i-Europe kanye neLatin America, kuhlanganisa neBrazil lapho iVivo isebenza khona. Kungakho le nkampani iye, kusukela lapho, izinguquko eziningi emlandweni wayo ngokuya ngelogo nesithombe sokuhweba esizoyihlaziya lapha.
Inkampani yomphakathi, ilogo yezwe
Emuva ngaleso sikhathi, ngonyaka ka-1924, ama-logo ayeyizihlangu ezimele inkampani. Ayesetshenziswa kuphela ngezikhathi ezithile nangefomethi esemthethweni kakhudlwana. Njengesiginesha yemibhalo, uhlobo oluthile lwendlela yesikhungo kodwa enokulinganisa okuncane. Kungakho singabona ilogo enezici eziningi, ezimnyama nezimhlophe futhi ezingavezi okuningi. mayelana nomkhiqizo.
Eqinisweni, singabona ukuthi into emele kakhulu ukuthi iSpain ibonakala igqanyisiwe, njengenkampani yoMbuso kanye negama ku-silhouette eyindilinga "Compañía Telefónica Nacional de España". Konke kumnyama nokumhlophe ngaphezu kophawu oluncane olubonisa iziqhingi zaseBalearic kodwa lapho iziqhingi zaseCanary zingatholakali khona. Kodwa-ke, naphezu kokusetshenziswa kwayo okuncane ekusetshenzisweni, inkampani ayizange iguqule noma iyiphi i-iota yesihlangu iminyaka engaphezu kwengu-50.
Futhi kungenxa yokuthi ngaleso sikhathi, inkampani yayingelona ncamashi uhlobo olwaya emakethe ukuzoqhudelana. Inkampani yomphakathi inikeze isevisi eya ngokuya idingeka kakhulu. Ngaphandle kokuncintisana noma ukukhangisa ukuthi ukhethe ukuthi iyiphi isevisi noma ungayikhethi, wayengayidingi. Kuze kube kule makethe, ezinye izinkampani zaqala ukungena kuyo.
Ushintsho lokuqala kulogo yomkhiqizo
Ngo-1984, ngemva kweminyaka engu-60 nje yasungulwa, kwenziwa ushintsho lokuqala kulogo olubonakala kakhudlwana. Lokhu kakade yebo, kwakungeyona nje inkampani yombuso, kodwa kakade kwakuyinkampani enamakhasimende ahlukene futhi ehlinzeka ngezinsizakalo ezahlukene. Ilogo yayo yayingeke ibe enye ngaphandle kwesithombe senombolo yocingo lwekhebula elibonakalayo. Isamba samaphoyinti angu-10 ngendlela ye-"T" ye-Telefónica.
Ilogo enamaphuzu ayi-10 ibinombala oluhlaza okhanyayo. I-Telefónica typeface bekuwumbhalo oyisisekelo wama-Sans ngosonhlamvukazi onechashaza elithi "i" eliluhlaza okotshani, elihambisana nophawu. Into elula kakhulu futhi ebonakalayo engazange ihlale isikhathi eside ngale ndlela. Hhayi-ke ezinyangeni ezimbalwa kamuva, bashumeka uphawu olunamachashazi ngaphakathi kwendingilizi eluhlaza okwesibhakabhaka. Igama lanyamalala izinyanga ezimbalwa futhi kwasala lolo phawu kuphela.
Ezinyangeni kamuva, i-typography iphinda ivela ngobunikazi obukhulu. Ngokusobala uphawu olusha belingakabonakali ngaphandle kwezinhlamvu okwamanje. I-typography yayinemininingwane eminingi futhi iminyene futhi yayingosonhlamvukazi abancane ngaphandle kohlamvu oluthi "T". Okugqama kakhulu kuwo wonke umlando wayo. Le logo entsha isivele isebenza kuwo wonke amafomethi lapho wonke amadivayisi aphrintwe khona.
Izinguquko ezimbalwa ngaphambi kwelogo yamanje
Ngo-1993, i-logo yaba nokuguqulwa okungavamile. Njengoba beqeda imibala eluhlaza okwesibhakabhaka neluhlaza yomkhiqizo. Okuthile okuwuphawu njengoba wonke amakhabethe esasiwathola emgwaqeni ayenale mibala. Imibala ibe ama-protagonists ophawu, kokubili kuka-"T" kanye nombuthano owuzungezile. Ukwakheka kwayo nakho kwashintsha, okwenza ilogo ibe ingahlelekile futhi ivaleke. Emhlanganweni owawubiza izizukulwane ezintsha.
Amachashazi angaphezulu, ukusuka kwesobunxele kuya kwesokudla, ayebhekwa kusukela kwamakhulu kuya kwamancane kunawo wonke. Futhi ukusuka phezulu kuye phansi basuka kokuphuzi ngokukhanyayo baya kokuluhlaza okwesibhakabhaka okumnyama. Konke lokhu, uphawu kanye ne-typography kwaxazululwa nge-ithalikhi, abantu abaningi namuhla abazoyibona iphrintiwe kumafoni abo okuqala ekhebula. Lokhu kuphrinta, kwabaningi babo babengenawo umbala, kodwa isimo sasibonakala kuwo wonke amakhaya, okungenani eSpain.
Ngemuva kwalokhu, ngo-1998, inkampani ibuyela emibala yayo yendabuko eluhlaza okwesibhakabhaka nohlaza okwesibhakabhaka. Yiqiniso, kulolu shintsho i-isotype iyasuswa futhi kunegama kuphela elikhona. Lolu hlobo lokubhala lwenziwe ngefomethi “yokubhala ngesandla,” ngofeleba oluncane ngaphandle futhi kokuthi “T”. Inyunyana ethi "O" kanye "N" ilingisa i-tilde engazange ivele ophawini lokuqala luka-1984.
ilogo yamanje
Ngo-2010, inkampani yayeka ukuthengisa egameni layo futhi yasebenzisa izinkampani ezingaphansi kwayo ukunikeza izinhlobo ezahlukene zezinsizakalo.. Lena yindlela i-Movistar, i-O2 noma i-Vivo ebonakala ngayo endaweni futhi izinikele ekuthengiseni imikhiqizo. Ngakho, Telefónica ihlala njenge-matrix yazo zonke futhi inikezelwe ezindabeni eziningi zebhizinisi ngaphakathi komkhiqizo. Ushintsho lwayo lwakamuva ngo-2021 luhambisana nalokhu futhi isebenzisa ilogo yokuqala ukuze ibonakale kakhudlwana emakethe.
Kulesi senzakalo, uphawu luhlanzekile, lunemibala enobungane futhi luhambisana nesikhathi salo. Ukubuyela emaphuzwini angaphambilini, ngale ndlela benze lula bekhombisa amaphuzu ama-5 kuphela. Ngakho-ke, iyabonakala ngendlela efanayo kodwa ibe nesici esibonakalayo esingaguquguquki futhi esikalayo kumafomethi edijithali anamuhla.