imibono yelogo yezithombe

Ukuthatha izithombe bekulokhu kungenye yamasu abonakale kakhulu ekwakhiweni kwezithombe, kodwa uma sixuba izithombe nobunikazi, asazi ngokuqinisekile ukuthi singaqala kanjani ukuhlanganisa izingcezu yale puzzle ebanzi.

Yingakho kuye kwadingeka ukunikeza uchungechunge lwemibono ukuze ukwazi ukuklama i-logo ephakamisa futhi idlulisele yonke isimilo nobuntu bayo ngokwayo. Ngaphezu kwalokho, sizophinde sikubonise ezinye zezinkampani zezinkampani ezizinikele emkhakheni we-audiovisual noma wezithombe, ozowazi ngokuqinisekile nezike zangena emlandweni wokuthi zixhumana kanjani nezinjongo zazo futhi zizimelele.

Isithombe

Ngaphambi kokukweluleka ngezici ezithile zokuthi ungubani noma umkhiqizo, kuyadingeka ukuchaza ukuthi kuyini ukuthwebula izithombe ukuze ukwazi ukuhlanganisa lezo zingcezu eziwela eceleni kwendlela. Awu, ngamafuphi, ukuthwebula izithombe kuyindlela noma umsebenzi oyingxenye yomdwebo wesithombe futhi lokho kunesibopho sokuthwebula nokuveza ezinye zezikhathi esiphila kuzo futhi siziguqule zibe ifomu lesithombe.

Ukuze lesi sithombe sakheke, kudingeka kube nokukhanya, Yingakho isisekelo sokuthatha izithombe sisekelwe ekukhanyeni. Kodwa asifuni ukuhlolisisa izici zobuchwepheshe, kodwa kunalokho sifuna nazi ukuthi sizobhekana nani, emklameni esizowenza.

Ngamafuphi, uma sihlanganisa ukukhanya nengilazi, isithombe salokho esinakho eduze kwethu siboniswa futhi kubalulekile ukwazi ukuthi ngaphandle kokukhanya, ukuthwebula izithombe bekungeke kube khona.

Izithombe kanye nomklamo

Uma sikhuluma ngezithombe njengelinye lamagatsha omklamo, sithola ukuthi umklami kufanele abe nolwazi ngesithombe njengoba sisekelwe ekubeni isici okuzodingeka asebenze ngaso lapho eklama. Ngaphezu kwalokho, ngeke nje udinge ulwazi lokuthatha izithombe nokuthi yiluphi uhlobo lwesithombe ozoludinga ngaso sonke isikhathi noma ukuthi uzosihlela kanjani ukuze silingane nomklamo wakho.

Kepha uzodinga ithiyori yesithombe lapho i-psychology iqala ukusebenza. Uma sicabanga ukuthi ukuthwebula izithombe kuwubuciko futhi Kumele sicabangele ukuthi umklamo uzodinga isithombe futhi ngale ndlela i-psychology kanye nokuhlaziywa okulandelayo ukuphendula imibuzo osuvele uyayazi, njengokuthi: engifuna ukukudlulisa nokuthi ngifuna ukukudlulisa kanjani.

Yingakho kubalulekile ukuthi wazi futhi uqonde ukuthi esikhathini eside ngaphambi kokuklama ilogo kubalulekile ukwazi ukuthi sibhekene nani nokuthi kungani sibhekene nakho. Ngamafuphi, lapho siklama umkhiqizo wenkampani ethile ezinikele ekuthwebuleni izithombe, siqala kusukela esisekelweni semiqondo efana nale: ikhamera, ukukhanya, inhloso, ukuthwebula, iphrojekthi, njll.

Kodwa futhi kuyadingeka ukuqonda ukuthi le miqondo isho ukuthini, ngoba umkhiqizo wethu ungalayishwa eziningi zazo ngaphandle kokubala ukuthi zilayishwe eziningi zazo. Nansi eminye imibono ukuze uqale ukuklama.

Imibono yokudala umkhiqizo

phakathi amaphuzu asemqoka yizo:

ukuqanjwa

Ngaphambi kokuqala ukuklama, udinga ukucabangela ukuthi yiluphi uhlobo lwe-logo ozoluklama, njengoba kuneziningi futhi ezihluke kakhulu. Abaningi babo baqala ngegama lomsunguli wenkampani, kulokhu kuhle uma umkhiqizo wakho uzoba ngumuntu siqu futhi uzosebenza ngokuzimele. Kepha kukhona abanye abadinga ukuqanjwa okungacacile nokujwayelekile njengoba umkhiqizo wakho ungaba owenkampani ethile enkulu kakhulu. Nakanjani, Ngaphambi kokuqala ngomfanekiso, udinga ukucabanga ngokuqamba.

Umncintiswano

Ngenhlanhla futhi ngeshwa, kunezinkampani ezithengisa umkhiqizo ofanayo nowethu, futhi lokho akukubi futhi akukuhle, kodwa kunalokho kuyingxenye yemakethe kanye nokuncintisana kwezinkampani. Kuhle ukuba nokuncintisana, ngakho-ke, kuyadingeka ukuthi Ngaphambi kokudala umkhiqizo wakho, yazi ukuthi obani izimbangi zakho eziphambili. Lokhu akusizi nje ukuthi ubeke igama lakho kangcono, kodwa futhi kukusiza ukuthi ugqugquzeleke futhi ube nesibonelo ongasilandela. Ungahlali neyokuqala oyitholayo, yenza ukusesha okubanzi okuzokusiza ekukhetheni.

amanani nemigomo

Amanani nezinjongo zomkhiqizo uchungechunge lwezidingo okufanele zibe khona kusisekelo nasekuthuthukisweni komkhiqizo. Kubalulekile ukuthi ubonise izethameli zakho ukuthi uzoxhumana kanjani nazo kanye nesithombe ofuna ukusiveza kwabanye. Ungakhetha ukusebenzisa amanani abalulekile futhi akhayo ukuthi ngokuhamba kwesikhathi ube nomqondo wokukhulisa nokukhulisa inani lenkampani yakho. Noma ngokuphambene, ungakhetha amazinga aphansi lapho ufuna ukufeza kangcono izinjongo zakho endaweni encane.

Izithameli eziqondiwe

Izithameli eziqondiwe kanyeYilokho okuchazayo ukuthi uzokhomba bani, yimuphi umkhakha noma iqembu labantu uhlobo lwakho oluzoqondiswe kulo. Ukuze wazi futhi wazi impendulo yale mibuzo, udinga ukucabangela izici ezifana: ubudala, ubulili, izinga lezenhlalo namasiko, izinga lenhlalakahle yezomnotho, okuthandayo kanye nokuzilibazisa, njll. Iyingxenye yelinye lamaphoyinti esu lokumaketha futhi isiza ukubeka umkhiqizo endaweni engcono emakethe. Uma usuwazi ukuthi amakhasimende akho azoba ngobani, cishe uzoba nayo yonke into.

Uhlobo lohwebo

Uma sikhuluma ngohlobo lwebhizinisi, sikhuluma ngohlobo lwenkampani ofuna ukuba yilo. Kunezinhlobo eziningi zamabhizinisi, izitolo ze-inthanethi ezithengisa imikhiqizo yazo ezimakethe ze-elekthronikhi, izitolo ezibonakalayo ezisemadolobheni ahlukene, izitolo ezithengisa kuphela izithombe zazo emakhasini ewebhu, njll. Ngaphambi kokuqala ukuklama umkhiqizo wakho, udinga ukucabangela ukuthi hlobo luni lwebhizinisi noma inkampani ozoyiphrojela izethameli zakho. 

Uma ungazazi izinhlobo zezohwebo ezikhona, siphakamisa ukuthi ubhale phansi futhi uzazise ngakho njengoba kungakusiza ukuthi uthole lokho okufanela kangcono isiphakamiso sakho sokuqala.

phakathi amaphuzu yesibili yizo:

Uhlobo lwe-logotype

Ilogo yisithombe sebhizinisi esizochaza umkhiqizo wakho. Ilogo okufanele isetshenziselwe uhlobo oluthile lwezithombe kufanele ibe lula futhi kube lula ukuyibona. Kulokhu ungasebenzisa izakhi zejometri ezivusa ezinye zezingxenye zekhamera njenge-lens, inhloso, ukuvulwa kwe-diaphragm, njll. Khumbula ukuthi isici ngasinye osifaka kumkhiqizo wakho sizochaza uhlobo lwebhizinisi oyilo nokuthi uzithengisa kanjani.

Ukuthayipha

Kubaluleke kakhulu ukuthi ifonti oyisebenzisayo ifundeke futhi ihlanzeke ngangokunokwenzeka, njengoba kuyinto yokuqala ezofundwa futhi ngeke kube nengqondo ukusebenzisa ifonti enobubanzi obufundeka obuphansi. Sikweluleka ukuthi usebenzise i-sans serif typefaces noma nge-serif enemininingwane, engabonakali. Akukhona ukuthi ama-serif awakhonjiswa kancane, kodwa ngenxa yokubukeka kwawo, ngokuvamile anezici zakudala kakhulu futhi angaguga futhi aguqule ngokuphelele uhlamvu lomkhiqizo wakho. Cabangela lesi sici njengoba sibaluleke kakhulu kanye nezici zesithombe owengeza kuso.

Imiphumela nama-gradient

Akukhona ukuthi bayizitha ezinkulu ekwakhiweni komkhiqizo, kodwa ukuthi abafaneleki kakhulu ngoba bangangcolisa isithombe somkhiqizo wakho. Kufanele sikukhumbule lokho umkhiqizo akudingeki ukuba ube okhanyayo ngangokunokwenzeka kodwa usebenze kakhulu. Ukwengeza ukukhanya okuthuthukisiwe kakhulu noma imiphumela ye-gradient kuyo kuzokwenza kuphela igama lomkhiqizo nenani lingabi khona futhi kudide izethameli zethu. Uphawu kufanele lwakhiwe kuphela lezo zakhi esizibona zibalulekile, okungukuthi, isithombe esicacile nesilula.

Umbala wephalethi

Enye imininingwane okufanele icatshangelwe ama-palettes ombala, kuvamile ukwenza ukuhlolwa kombala futhi ekugcineni uhlale nezigaba ezimbili noma ezintathu. Gwema ukucabangela imibala efana nophuzi noma imibala egqame kakhulu zibukeke, ngoba akuzona ezinconyiwe kakhulu njengoba zilahlekelwa ukubona zikude. Gcina imibala efudumele nebandayo engqondweni, yenza umehluko nalezi zinhlobo ezimbili zobubanzi njengoba ivamise ukubonakala kakhulu kumabhrendi. Ngakolunye uhlangothi, uma ukhetha uhlobo olulula ukulihlonza, sebenzisa amathoni amnyama namhlophe kuphela noma alula we-monochrome.

Isiphetho

Lena kube eminye yemibono engcono kakhulu yokuklama ilogo noma uhlobo oluthile lomkhakha wezithombe. Ziningi izinketho ezikhona uma siklama, kodwa zimbalwa ezisebenza kakhulu noma ezilungile uma siklama.

Ungakwazi futhi ukusesha anhlobonhlobo ezinhlobonhlobo zezithombe eziqashelwa kakhulu noma useshe abathwebuli bezithombe futhi ugqugquzelwe amalogo noma amabhrendi abo. Ngaphezu kwalokho, singakwazi futhi ukuqhathanisa nomkhiqizo wethu futhi ngaleyo ndlela sibone ukufana noma umehluko phakathi kwabo.