imibono yokukhangisa

ukukhangisa

Umthombo: The Journal

Thina njengomphakathi besilokhu siphila ochungechungeni lwemibono engakaze ibonwe esisiphawule kuze kube manje. Abanye babo baye bathathwa njengabacwasa ngokobulili, abanye njengokuzonda ongqingili, ukucwasa ngokobuhlanga noma nganoma yisiphi esinye isici esibi. Yingakho le mibono ihlale ihlotshaniswa nemithombo yezokukhangisa.

Kungakho kule post, Size ukuzokhuluma nawe mayelana nalezi zinkolelo-ze kanye nendlela ezibe nomthelela ngayo ngandlela thize emkhakheni wokukhangisa. Ngaphezu kwalokho, sizokuchazela ukuthi yiziphi izinkolelo ezithinteke kakhulu emithonjeni yezokukhangisa nokuthi izikhangiso zikhiqize kanjani imibono eminingi nemibuzo ezibukelini.

Izinkolelo

izinkolelo-ze

Umthombo: Igrafu

Ngaphambi kokungena emhlabeni wokukhangisa, sifuna ukugcizelela igama stereotype.

Ngokwesichazamazwi, leli gama libhekisela ku emfanekisweni noma embonweni ofana nowamukelekile eqenjini elithile lenhlalo. Lezi zithombe zikhonjiswe ezinye izici zemvelo yomphakathi, njengeminyaka, ubulili, ukubukeka komzimba womuntu, inkolo akuyo, njll.

Ngamafuphi, Ngokuvamile ziyizici ezithinta kabi umphakathi esiphila kuwo. Eqinisweni, zibhekwa njengezibi ngenxa yokuthi zigcwele ubandlululo ngabanye abantu.

Isibonelo esisheshayo se-stereotype yokukhangisa kungaba ukusetshenziswa komuntu wesifazane ezimpahleni zangaphansi lapho kuhloswe khona ukudonsa ukunaka kombukeli futhi umlayezo unganakwa. Kuyindlela yokwenza ucansi abesifazane kanye nokumela isithombe esingafanele kakhulu umlayezo okuhloswe ngawo ukuthi udluliselwe.

Izici ezijwayelekile

Kuyakhanga

Ama-stereotypes awasizi nje kuphela ukuthi umkhiqizo udayiswe ngendlela ecacile neqondile, kodwa bakusondeze emphakathini ozokhuluma ngawo ngaso sonke isikhathi. 

izindima eziqanjiwe

Inkinga ngaleli bandlululo ukuthi livame ukudala izindima kubantu abangekho. Futhi lena akuyona yodwa inkinga, ngoba abantu abaningi bangase bangazamukeli. Inkinga ukuthi zisezingeni, lokhu kwenzeka uma iphethini efanayo yokuqonda iphindaphindiwe izikhathi eziningi ngakho-ke, umlayezo oyingqayizivele uyadalwa obhekwa njengento enengqondo futhi evamile.

Isibonelo, umbala oluhlaza okwesibhakabhaka ubulokhu uhlotshaniswa nabafana kanye nombala opinki namantombazane.Eqinisweni, uma sisesha i-inthanethi kulokho esihlobanisa umbala opinki noma onsomi, igama livela ngokushesha. ubufazi. 

Izingxabano zomphakathi

Izinkolelo badala ukungqubuzana komphakathi ngenxa yokungaqondi kahle komyalezo obekufunwa ukuxhumana nawo kusukela ngesikhathi sokuqala. Izikhangisi eziningi kuye kwadingeka ukuba zinqatshwe ngenxa yomsindo omkhulu eziye zawenza emithonjeni eminingi ye-inthanethi.

Ngamafuphi, imibono engaguquki ibilokhu ibhekwa njengezinto ezingezinhle okuthi, ngaphandle kokuhlaba umxhwele nokuheha, zikwazile ukusungula amaphethini angamaphutha emphakathini wethu.

Okulandelayo, sizochaza kabanzi mayelana nalezi zinkolelo-ze futhi sizokukhombisa ezinye zezibonelo ezimele kakhulu emhlabeni wethelevishini nezentengiso.

Izinhlobo zemibono yokukhangisa

izinkolelo-ze

Umthombo: I-Advertising Newspaper

Ukuhunyushwa kwesibalo sowesilisa njengonamandla futhi onamandla kakhulu

Ezikhangisweni eziningi, isibalo sowesilisa besilokhu sisetshenziswa ukuze simhumushe futhi simgqokise njengeqhawe elinamandla, eligcwele imisipha namandla. Ngaphezu kwalokho, izingubo eziluhlaza okwesibhakabhaka azikaze ziswele, umbala, njengoba kuchazwe ngenhla, uhlale uhlotshaniswa namadoda. 

Ngaphezu kwalokho, akudingekile ukungena ezweni lama-superheroes ukuze ubonise esinye isibonelo, kumafilimu amaningi isibalo somuntu nguyena kuphela ongakwazi ukuqhuba amabhizinisi futhi afeze imigomo yawo. Esinye isici esidale ukusabela okukhulu.

Iqhaza lomuntu nemishini

Uma siqhubeka sikhuluma ngomuntu wesilisa, sifika esiphethweni sokuthi indoda, njengenkolelo yokukhangisa, ibilokhu yethulwa njengomdlalo we-Mario Bros, umlingisi okhulula inkosazana ecindezelekile.

Ngaphezu kwalokho, ngobuningi bezikhangiso ezikhuluma ngobuchwepheshe noma amathuluzi okwakha, umlingiswa oyinhloko noma umuntu oyinhloko wesikhangiso yindoda. Akuvamile ukuthi sibone umuntu wesifazane ephethe isando, Uma kungenjalo, ekukhangiseni nasemphakathini, lesi sithombe besilokhu sithathwa njengesingafaneleki ngokocansi.

Abesifazane, ukukhangisa nezimoto

Kuyiqiniso ukuthi okwamanje, izinkampani eziningi zezimoto ezifana ne-Audi noma i-Cupra zisebenzisa izibalo zabesifazane ezikhangisweni zabo noma amabala. Kodwa uma sibheka emuva, “okuvamile” ezinkampanini eziningi kwakuwukusebenzisa umfanekiso womuntu oshayela imoto esezingeni eliphezulu endaweni enezintaba ngesivinini esigcwele.

Namuhla le ndima ayaziwa kancane kunangaphambili. Isibonelo, u-Cupra usebenzise isibalo sika-Alexia, umdlali we-FC Barcelona, ​​​​njengesithombe esiyinhloko sendawo.

"Ibhola lomfana nekhishi lentombazane"

Cabanga ngesimo esinjengalesi: Isikhathi sikaKhisimusi kanye nesidlo sakusihlwa somndeni, yisikhathi sokusabalalisa izipho futhi...mangala! ngikhungatheke ngenkathi ngilungiselela ukudla kwasekuseni.

Futhi ungase uzibuze ukuthi lesi simo esingavamile sibangelwa yini, ngoba impendulo ilele ekukhangiseni, ukukhangisa kuye kwaba nesibopho sokuhlanganisa ukuthi umfana kufanele abe ngumdlali webhola lezinyawo futhi intombazane kufanele ibe ngumama wekhaya omuhle. Futhi, qiniseka ukuthi ikhishi lipinki futhi amabhuzu ebhola ezingane aluhlaza sasibhakabhaka. Zonke lezi zindima eziyiphutha nezingamanga eziqanjwe ukukhangisa zizenze zaba yingxenye yomphakathi wethu namuhla. 

Ngakho, ngokuvamile, kungaba ukungahlobanisi noma yimuphi umbala nobulili obuthile, kanye nanoma yimuphi umdlalo nanoma yimuphi umsebenzi ohlobene nekhaya.

Kunemibono eminingi engajwayelekile edalwe ukukhangisa ngokuhamba kweminyaka. Kodwa lezi bezilokhu zivame kakhulu.

Izindima ezahlukene

Owesifazane

ukukhangisa

Umthombo: The Defined

Owesifazane kwezokukhangisa uhlale echazwa njengomuntu obuthakathaka futhi ozithobayo obekumele aphile nabalingiswa abanjengalaba: umama wekhaya, unkosikazi noma umama, uma esebenza phesheya engunobhala, umhlengikazi noma ummeli.  Ezimakethe eziningi, kuboniswa kuthengiswa imikhiqizo yobuhle efana ne-lipstick noma i-eye shadow, noma imikhiqizo yasendlini: izihlanzi zamawindi, njll.

Ngezinye izikhathi, futhi kube umkhiqizo wobuhle noma isifiso sokudonsa ukunaka kombukeli. Lokhu kwenzeka ezikhangisweni zezingubo zangaphansi zabesifazane, lapho inhloso enkulu kungeyona ingubo yangaphansi, kodwa umzimba wommodeli. Kodwa uma sibheka izindaba zanamuhla, ukukhangisa kuye kwagcina izindima ezifanayo kodwa umqondo wowesifazane omkhulu usetshenziswe kukho. Owesifazane oqinile uzilungiselele ukubhekana nemisebenzi yasekhaya nokunakekela izingane.

Ngeshwa, ukucwasa endimeni yokukhangisa kusaqhubeka nokubamba okwako. Ulayini oya ngokuba muhle kakhulu futhi oweqa izikrini eziningi futhi ngenxa yalokho, ukungqubuzana okwengeziwe kwemvelo yomphakathi kukhiqizwa.

Indoda

izinkolelo-ze

Umthombo: ABC

Indoda nayo igcwele izindima ezingekho. Emkhangisweni noma emkhakheni wesinema, isibalo sowesilisa sihlale sisho ulaka oluthile, ukuziphatha okubusayo, ukuzinza, amandla namandla. 

Njengamanje, isibalo sendoda sibhekwa njengento ezikhangisweni eziningi. Lapho kumayelana nokuphakamisa nokunikeza ukubaluleka okwengeziwe ekubukekeni okungokomzimba kunalokho okusemuva kwesigijimi. Ngokungangabazeki, zombili izinhlobo kuye kwadingeka zibhekane nokucwasa okuningi okungalungile futhi ngeshwa okwamanje okunikezwe ukuvelela okukhulu kakhulu. 

Intsha

Noma nini lapho sivezwa igama elithi adolescent, izingqondo zethu zicabanga ngesethi abantu abagqama ebusheni babo, abangazithembi futhi, ngakho-ke, bathathwa njengabantu abangazinzile.. Kodwa akukubi konke, ukukhangisa yikona okuphethe ukubahlomula ngokubeka phambili ukuthi bangabantu abazimele.

Emkhakheni wokukhangisa, intsha ibilokhu isetshenziswa njengeqembu elinobugovu, elikwazi ukuzicabangela lona kuphela futhi sizungezwe imicabango ehlanganiswe namaphathi, ukusetshenziswa kwezidakamizwa noma ukusetshenziswa kabi kobuchwepheshe. 

Ngaphandle kokungabaza enye indima eshiye izingxabano eziningi.

Isiphetho

Njengoba sihlaziye, ukukhangisa kuklame indima eyodwa, okuhlanganisa izici zomphakathi ezifana nobulili, ubudala noma inkolo futhi kuzihlanganise ndawonye ukuze kwakhiwe amaphethini angalungile ngokuphelele. Ngenhlanhla, ukukhangisa okuningi esikubona namuhla kusukile kulezi zici ezibonisa ubulili. Ngakho-ke akukhululekile kakhulu ukukwazi ukubona izikhangiso ngaphandle kwesidingo sokudala ukungqubuzana.

Sithemba ukuthi ufunde okwengeziwe mayelana "nohlangothi olumnyama" lokukhangisa futhi uyaqhubeka nokusesha ezinye izinkolelo eziningi ezithakazelisayo.


Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.