5 yemikhankaso yokukhangisa ehamba phambili

Ukujabulisa nokujabulisa umthengi yilokho imikhankaso eminingi yokukhangisa efuna ukukufeza, ngoba uma ifinyelela lokhu, kuzoba nethuba elikhulu kakhulu lokuthi umkhankaso uzophumelela. Kodwa okubaluleke kakhulu ukuthi umkhankaso uhlala enkumbulweni yomthengi, ngoba izosazisa ukuthi ibe nomthelela omuhle kuye.

Ngenxa yalesi sizathu, kulesi sihloko siqoqa 5 yemikhankaso yokukhangisa ehamba phambili ukuthi ngokuqinisekile ugcina ukhumbula isikhathi eside.

5 yemikhankaso yokukhangisa ehamba phambili

Ngaphambi kokukubonisa izibonelo esizikhethile, singasho ukuthi lokhu kukhetha kusekelwe kumthelela owenziwe yile mikhankaso, njengoba eminye yayo. baklonyeliswe njengabangcono kunabo bonke emlandweni, abanye bephula inkolelo nezindinganiso zomphakathi kanti abanye baphula amarekhodi omhlaba.

Lapha sibheka 5 of the best. imikhankaso yokukhangisa idalwe kuze kube namuhla.

Juba: Ubuhle Bangempela

I-stereotypes yizakhiwo zomphakathi, okungukuthi, zidalwe ngumphakathi, ngakho-ke ngendlela efanayo ezingadalwa ngayo, zingaqedwa, nakuba zidinga umzamo omkhulu. Ngenxa yazo kuvela imisinga efuna ukwehlukana nemibono ekhona futhi ihlaba umxhwele umphakathi, imvamisa kusetshenziswa ingxabano ethinta inhliziyo. Okubaluleke ngempela kulolu hlobo lwamanje indlela yokuphatha ehluke kakhulu abayinikeza abesifazane. Umqondo wobuhle bendabuko nobuhle uyashintsha futhi uyeqa. Kulezi zimo, ngabesifazane abanezwi nevoti ezinqumweni zabo, bazibonakalisa “bengabantu abangaphelele” futhi abanalo ithemba.. Bagwema ukuhlanganisa impumelelo yabesifazane ngokubukeka kwabo ngokomzimba, ngakho-ke babonisa imodeli yowesifazane ophumelelayo nozimele.

Lezi zimemezelo zibonisa isibonelo esicacile senguquko ekusesheni ukulingana ngokobulili. I-Dove ingenye yezimpawu zokuphayona ekusebenziseni lesi sisetshenziswa, abavikeli abathembekile bokuhlukahluka, babonisa abesifazane bangempela nabanamandla. Kusukela bethula uhlobo lwabo ngo-1957, basebenze nenqwaba yabesifazane, ukuze baxoxe izindaba zabo futhi badayise imikhiqizo yabo nangendlela esibona ngayo ubuhle bangempela. Isibonelo salokhu ngo-2004 bethula umkhankaso woNobuhle Bangempela. Isishoshovu soguquko embonini ngaleso sikhathi, sasiveza abesifazane abaqeda imibono yobuhle. Inhloso yakhe bekuwukukhulisa ukuzethemba kwabesifazane ngokukhombisa izithombe ezingashicilelwe ngokuzethemba bona kanye nobuhle babo bemvelo.

I-Volkswagen: "Cabanga okuncane"

Eminyakeni eyishumi nanhlanu ngemva kweMpi Yezwe II, i-United States, enye yezizwe ezinamandla zomhlaba, yayisiphenduke izwe elithengayo. Ngakho baqala ukwakha izimoto zemindeni enama-baby boomers. Lo mkhankaso ubungomunye odume kakhulu wezimoto zohlobo lweVolkswagen. Umbhalo womkhankaso wadalwa ngo-1959 nguJulian Koening we-ejensi ye-Doyle Dane Bernbach. Lo mkhankaso wasimema ukuba sicabange ngemoto njengendlela yokuthutha, hhayi njengento yesimo. CNgenhloso yokukhangisa uhlobo olusha lweVolkswagen Beetle, imoto ehlangene. Insimbi kwaba yimpumelelo kangangokuthi kwasiza ukwenza iBhungane libe yimpumelelo kwezohwebo. 

Ngaleso sikhathi, izikhangiso zezimoto zazigxile kakhulu ekunikezeni ulwazi oluningi ngangokunokwenzeka ngomkhiqizo kunokukholisa umthengi ukuba awuthenge. Ngaphezu kwalokho, babenendlela egxile kakhulu kumaphupho kuneqiniso.

 Isitimela saseMelbourne: Izindlela Eziyisiphukuphuku Zokufa

Kuhunyushelwe esiNgisini njengokuthi "Izindlela eziyisimungulu zokufa", bekuwumkhankaso wokukhangisa odalwe i-ejensi ye-McCann Melbourne. Yakhelwe iMetro Trains, inethiwekhi yokuthutha izitimela yaseMelbourne (Australia). Inhloso yalo mkhankaso bekuwukugqugquzela ukuphepha kwabantu abasondela kujantshi wesitimela. Lo mkhankaso ugcine usuyimpumelelo emhlabeni wonke, ngenxa yevidiyo yawo yomculo. Njengamanje inokubukwa okuyizigidi ezingama-228 ku-Youtube. Abalingiswa abagqwayizayo kuvidiyo bamele izindlela eziwubuphukuphuku zokufa njengokugcina i-rattlesnake, ukuma onqenqemeni lwenkundla yesitimela, noma ukweqa amathrekhi esitimela ukuze ushintshe amapulatifomu esikhundleni sokusebenzisa izitebhisi.

Lo mkhankaso ubugxile emaphephandabeni, emsakazweni, ezikhangisweni zangaphandle, nasezinkundleni zokuxhumana. Naye bafuna ukuqwashisa umphakathi ukuthi kuze kube yileso sikhathi ubungenandaba nemikhankaso yezokuphepha emgwaqeni. 

Heineken: "Siyabonga kubo bonke"

Lo mkhankaso uqondiswe ngabakwaMegaforce futhi wakhiqizwa yi-Iconoclast Paris. Ngale ndawo yokuhweba, I-Heineken, ibifuna ukushiya ngemuva ubandlululo mayelana nokukhetha umkhiqizo wayo, ngoba abahlukanisi futhi bakhuthaze ukuthi umthengi ngamunye akhethe. Ngalokhu, bafuna ukuveza ukuthi ukusetshenziswa kobhiya wabo odumile akuhlukanisi phakathi kobulili noma ama-stereotypes.

Kule vidiyo ungabona izimo ezahlukene, lapho abalindi bekhonza abesifazane ngendlela engafanele, ngoba yibona aba-ode ubhiya. I-Heineken ifuna ukugqashula lezo mibono. Njengoba nje abesifazane bengathola ubhiya, amadoda angaba ne-cocktail. Heineken ukuzibophezela enkululekweni yokuzikhethela yomuntu ngamunye, futhi hhayi ngenxa yesithombe umphakathi onaso salokho okufanele ukuthathe ngokobulili bawo noma inkolelo evamile.

Inkunzi Ebomvu: Stratos

Red Bull I-Stratos es una ikamuana umphakathiitaria lanzada en el 2010 por la empuhambo de beibhidias amandlaéticas Red Bull. Umkhankaso ubufuna ukukhuthaza ukweqa kwe-stratospheric kuka-Felix Baumgartner, qukulungile el 14 de Octubre de 2012 se guqulai-irtió en el okokuqala ukuba womuntuo en realizar un salkuya wede una konkeure de 39 ubumbaówahlanganaros. La ikamuana fue un éxito en tisizaimizos de umphakathiinto, ya lokho Baumgardner se guqulai-irtió en una gubhainto mundari-ial y el salkuya fue cubii-erto por Los MediOS de comunicI-engelavula de kuyado el mundaro.

Umkhankaso okuhloswe ngayo ukukhombisa ukuthi umkhiqizo we-Red Bull uthuthukisa ukusebenza komzimba nengqondo. Lo mkhankaso ukwazile ukuba ngomunye wemikhankaso ehamba phambili yokukhangisa nokukhangisa emlandweni, kanye nokudala imicimbi emikhulu yezemidlalo yango-2012.