Njengoba kungaba ama-Oscars ku-cinema, umkhiqizo ohamba phambili emhlabeni wonke wenza uhlu lwemikhiqizo ebaluleke kakhulu eyi-100 emhlabeni. unyaka ngamunye ngaphansi kochungechunge lwemibandela esizoyichaza kamuva. Inkampani I-Interbrand, owenza lolu hlu, u i-consultancy yezimpawu zomhlaba jikelele, enabasebenzi abangaphezu kuka-650 nezindawo eziyishumi nanye emhlabeni jikelele. Phakathi kwabo, eyodwa itholakala eMadrid. Ongakwazi ukukukhokhela njengebhizinisi elihloniphekile ukwenza lolu hlu kuyimisebenzi yakhe ephumelelayo yemikhiqizo njengo-'Santander' noma i-Real Madrid sports club.
Izibalo izibalo ezinazo ziyamangaza. Kungokokuqala emlandweni ukuthi zeqa inani lama-dollar ayizigidi eziyizinkulungwane ezintathu. Yiqiniso, kunomehluko phakathi kwezikhundla zokuqala ezingu-10 kulesi simo futhi okungukuthi, ngokusho kwe-Interbrand "kudalwa iligi enkulu." Kulolu phiko olukhulu, amandla asebenza ngempela yilawo ezobuchwepheshe, futhi kubonakala sengathi asicabangi ukuthi umkhiqizo ungakhula ngaphandle kobuchwepheshe. Zakhelwe phezu kwesisekelo sokuhlangenwe nakho okukhethekile, zikwazi ukuhamba ngezindlela ezihlukene. Futhi kungenxa yokuthi, ithuluzi ngalinye abalidalayo lingaba yingxenye yendawo yonke ehlukile. Yini eyenza kube nzima kakhulu ukufinyelela phezulu abakha le mikhiqizo.
phezulu 10
Njengoba sikhombisile, phezulu izinkampani ezinkulu zobuchwepheshe ezifana ne-Apple, iMicrosoft, i-Amazon, i-Google kanye ne-Samsung zithatha izikhundla ezinhlanu eziphezulu. Futhi noma ngabe iToyota, Coca-cola, uhlobo lwemoto yakwaMercedes, iDisney neNike zilandelana, kunomehluko omkhulu enanini lomkhiqizo wazo. Futhi ukuthi, naphezu kokuba phezulu simo iminyaka eminingana, abayeki ukukhula. Abathathu abaphezulu kuphela abamele ama-3% omhlaba.
- Apple: I-apula giant ikhule ngo-18% ngonyaka odlule. ($482.215 million)
- Microsoft: Ikhula ngezinga elinonya nge-32%, ngaleyo ndlela ithola indawo yesibili (ama-dollar ayizigidi ezingu-278.288)
- Amazon: Iwela endaweni yesithathu, ngenxa yokukhula okukhulu kweMicrosoft, kodwa futhi inyusa inani layo ngo-10%. ($274 million)
- -Google: Iyasondela futhi iqhubeke, naphezu kweqiniso lokuthi ihlala ihamba namaphrojekthi alinganayo njengokuvalwa kwe-Stadia. ($251.751 million)
- Samsung: Isinyathelo sesibili siqala lapha ngokugxuma kwenani elilinganiselwa ku-170 million euros. (87.689 million dollars)
Inani eliphakeme kakhulu lama-VS
Sikhulume ngeMicrosoft kanye ne-Apple njengezikhundla #1 kanye ne-#2 kuzinga, ngomehluko omkhulu kakhulu phakathi kwakho kokubili, kodwa angicabangi ukuthi iMicrosoft ayijabule neze ngesikhundla sayo kanye nenani. Kodwa lokhu akuwona kuphela umncintiswano oqondile okhona kulolu hlu. Futhi kungenxa yokuthi phakathi kwemikhiqizo eyi-100 ekhona singabona okungcono kakhulu uma kuqhathaniswa nomlando wethu wakamuva, ikakhulukazi njengoba impi yabaphathi bomphakathi ingaphezu kwe-Twitter ne-Instagram.
- Impi egqama kakhulu kumanethiwekhi i UMcDonald's vs Burger King: Kodwa kulesi simo akukho ukulwa okungenzeka, inani le-McDonalds liphakeme futhi hhayi kuphela ngenxa yamazambane noma i-hamburger yenkanyezi yenyanga, umkhiqizo wayo usendaweni ye-11 enenani lama-dollar ayizigidi ezingu-48.647 futhi esimweni. yophawu lwenkosi, ayikho phezulu 100, naphezu kokuvuselelwa kwayo futhi hambisa esithombeni esiseduze. Okuxakayo wukuthi uma ngabe i-KFC ikulesi sigaba esiphezulu ngenani lika-6.09 million (#94).
- Mayelana nezingubo zemidlalo sithola isithombe sayo I-Nike vs Adidas: Umkhiqizo wezimpahla zaseMelika ukwi-top 10, kuyilapho uphawu lwaseJalimane lusendaweni engu-42. Cishe umehluko wezigidi ezingu-35.000 zamadola, i-Nike yenza okuthile okuwuhlukanisa kakhulu emqhudelwaneni wayo.
- Amanye amabhrendi asebenza kakhulu ezinkundleni zokuxhumana yilawo we I-Coke vs Pepsi: I-brand ye-Coca-cola inelungelo lokuba sendaweni yesi-7, enenani lama-dollar ayizigidi ezingu-57.535, lapho ingazange ikhule uma iqhathaniswa nonyaka odlule, kodwa igcina umehluko omkhulu nombangi wayo. Futhi wukuthi iPepsi, enenani lezigidi ezingu-19.622, isendaweni yama-32.
Brand Spain
Phakathi kwemikhiqizo eyi-100 ebaluleke kakhulu emhlabeni kukhona ezimbili ezidabuka ezweni. Lezi zinhlobo yi-Zara ne-Santander. Umdondoshiya we-Inditex uyaqhubeka nokuba yisithenjwa emhlabeni wemfashini futhi uzimisa phakathi kwemikhiqizo ehamba phambili emhlabeni minyaka yonke. Njengoba sazi, u-Amancio Ortega uphakathi kwabacebe kakhulu emhlabeni ngokusho kwephephabhuku iForbes. Kulokhu phezulu kunombolo engu-47 enenani lomkhiqizo wezigidi ezingu-14.958 zamaRandi, okubonisa ukukhula kwe-11% ngaphezu konyaka odlule.
I-Santander ingxenye yayo ikhula ngesivinini esifanayo ne-Zara, nge-11% kodwa ngenani lomkhiqizo we-9.015 million dollar. Ibhange laseSpain elisezingeni lomhlaba likunombolo 76. Uma siyihlukanisa ngomkhakha wayo, kuyiqiniso ukuthi isalele emuva, izimbangi zayo ezinkulu ezifana noJP Morgan, Citi noma i-paypal iwina yonke.
Umncane uyidla kanjani enkulu
Ngokushintsha kwegama ku-'Meta', i-Facebook ilahlekelwe amandla ngokombono wesikhungo. Ngaphambili, i-Facebook yayifana nomama wezinye izinhlelo zokusebenza (i-Whatsapp, i-Instagram, i-Messenger ...), kodwa ngenxa yokuthi isisindo sayo sehlisiwe, kuye kwavela amasu amasha. Kubukeka sengathi i-WhatsApp ayisoze yalahlekelwa isikhundla sayo (yize ingaveli njengenye inkampani ekulesi simo) kodwa kuyaziwa ukuthi i-Facebook ayikho ezingeni layo eliphezulu. Futhi lokhu kubonakala endaweni yayo maqondana ne-Instagram.
Esikhathini esiyingqopha-mlando, i-Instagram ibekwe ngaphezu kwalokho okwakuyinkampani yabazali bayo. Kuyiqiniso ukuthi akukho umehluko omkhulu, ngoba i-Instagram isesimweni se-16 ne-Facebook ku-17. Ngenani lomkhiqizo we-36.516 kanye ne-34.538 yezigidi zamaRandi ngokulandelanayo. Noma kunjalo, kuyamangaza ukuthi iye yavela.
Kuwo wonke lawa mazinga, kunemikhiqizo eyaziwayo esingazange sikhulume ngayo, njenge-YouTube, ekhuphuke ngo-16% ($24.268 million), iNetflix ikhuphuke ngo-9% ($16.375m), Nintendo 16% ($10.676m) kanye neSpotify 6. % ($10.324m) akude kakhulu naphezulu ohlwini, okuya ngokuba nzima ukufinyelela kuwo.