Mhlawumbe yimikhiqizo edume kakhulu neyaziwayo phakathi kwabathengi bezimpahla zemidlalo emhlabeni jikelele. Kepha Kwavela kanjani futhi kuphi? Wake wazibuza ukuthi uyini umsuka wamagama amele amabhizinisi anamandla kakhulu emhlabeni? Ngezansi ngithanda ukwabelana nawe ngama-anecdotes akhangayo ngeNike, Adidas, Puma noma iReebok. Ama-anecdotes angakhuthaza futhi ajabulise kakhulu futhi mhlawumbe aqonde ezinye zezizathu zokusebenza kwawo njengamagama wokukhangisa.
Uyazi ukwazi okuningi ngemvelaphi yemikhiqizo eyaziwa kakhulu? Sazise esigabeni sokuphawula!
Nike: Umkhiqizo we-quintessential wemikhiqizo yezemidlalo ususelwe ezinganekwaneni zamaGrikhi. Ngokukhethekile, unkulunkulukazi wokunqoba, umqondo osondelene kakhulu nefilosofi yomkhiqizo, ukuncintisana nokuvelela. Cishe ngonyaka ka-1972, lo mkhiqizo wabona ukukhanya kwesandla sabasunguli bawo ababili, uPhil Knight noBill Boweman, ngesikhathi esifanayo ababengabasunguli benkampani engenisa izicathulo zaseJapan iTiger ebizwa ngeBlue Ribbon Sports. Kepha uma sithembekile eqinisweni kumele sisho ukuthi umqondo omkhulu wavela kumqashwa wokuqala we-BRS, uJeff Johnson, owabasindisa ngandlela thile ekuhlulekeni okukhulu ngokobunikazi ngoba ekuqaleni uK Knight wayefuna ukuwubhabhathiza Ubukhulu 6 futhi ngenhlanhla umqondo wasuswa.
I-Adidas nePuma: Umndeni wakwaDassler wawunebhizinisi lezicathulo laze ladlulela ezandleni zesizukulwane esisha. Amadodana womndeni amabili ancintisana ngendlela eyedlulele kangangoba ngo-1948 kwathathwa isinqumo sokuthi kubhekwe enye indlela yokuhlukanisa ibhizinisi libe ngamabhizinisi amabili azimele, ngakolunye uhlangothi lokho esikwaziyo namuhla njenge-Adidas ngakolunye lokho okwaziwa ngokuthi I-Puma. I-Adidas ingumphumela wegama lomdali, u-Adolf Dassler. Wayaziwa kubo bonke njengo-Adi kanye nokuhlanganiswa kwalesi sidlaliso ngohlamvu lokuqala lwesibongo sakhe kwaveza omunye wemikhiqizo eyaziwa kakhulu emhlabeni jikelele. Ngakolunye uhlangothi, iPuma ingumphumela wento efanayo. URudolf Dassler wayefuna ukulandela isu elifanayo lokuqamba amagama kodwa wahlangabezana nomphumela owawungewona owentengiso nhlobo, uRuda. Ekugcineni wanquma ukusebenzisa igama lakhe lesidlaliso kusukela ebusheni: uPuma.
I-Reebok: Iqhamuka egameni elithi Rhebok, elingadluli noma lingaphansi kwenhlobonhlobo yensikazi yase-Afrika. Njengophawu lwePuma, izilwane ezisheshayo zakha ukuzihlanganisa okuhle nokusebenzayo nomhlaba wezemidlalo.
isambulela: Kungumphumela wokusikwa kwe "Humphreys Brothers", abasunguli bebhizinisi, ngesiNgisi. Lokho okungukuthi, ukusikwa kweHumphreys Brothers.
Okuphezulu: Umkhiqizo wenziwa futhi wakhiwa cishe ngonyaka we-1975 kanti uTopper wayengekho ngaphansi noma ngaphansi kwegama lenja yomunye wabaphathi benkampani.
Ama-asics: Umsuka wayo unelukuluku lokwazi futhi ngukuthi yiziqalo zesisho esidumile sesiLatini esithi "Anima sana in corpore sana" (Umphefumulo / Ingqondo iphilile emzimbeni ophilile). Le datha ayaziwa kakhulu ngenxa yokuthi abathengi nabasebenzisi abaningi bayiphimisa sengathi yigama lesiNgisi (eisics). Lokho kusho ukuthi, kufanele futhi sinake ukuthi uphawu lwakwaNike akumele lubizwe njengoNaik, ngoba into efanele ukwenziwa lapho ubhekene negama lesiGreki kungaba yiNike. Yize kunjalo ... uma usho kanjalo, impela ngaphezulu kweyodwa kubuka wena ngobuso obungajwayelekile.
I-Diadora: NgesiGreki kusho okuthile okufana "nokwabelana ngamahlonipho noma impumelelo" kanye negama lomphakathi wezemidlalo eVenice owasungulwa ngasekuqaleni kwekhulu lamashumi amabili, kwathi ngonyaka we-1024 wakwazi ukuba nabasubathi abawine umklomelo wegolide Imidlalo yama-Olimpiki yaseParis, okwaba impumelelo yakhe enkulu.
Hummel: Umkhiqizo waseDenmark ekuqaleni wasungulwa eHamburg, eJalimane. Ngaphandle kokuba yisethenjwa se "hummel bee" ku-logo, igama libhekisa kumusho "Humel hummel", ukubingelela okuvamile kulowo muzi.
Xoxa: Umkhiqizo odumile waseMelika uqanjwe ngomsunguli wawo, umkhiqizi wenjoloba uMarquis Mills Converse.
I-Joma: Umkhiqizo obaluleke kakhulu waseSpain wasungulwa ngo-1965. Igama livela kuJosé Manuel, indodana endala kaFructuoso López, umsunguli wenkampani.
I-Dunlop: Icala elifana neConverse. UJohn Boyd Dunlop wayengumScotman owasungula isondo le-tube rubber. Inkampani yakhe yasungulwa njengeDunlop Tyres ngo-1890 futhi ngokuhamba kwesikhathi yaba yiDunlop Rubber Company, eyaqala ukuthengisa izicathulo ezaziwa kakhulu ze-Dunlop brand-soled.