Izwe lemfashini lihlobene ngokuqondile nesitayela. Umgomo wemikhiqizo eminingi yemfashini iwukuba nelogo ehlukile emele wena ngokwethembeka njengomkhiqizo. Ilogo kufanele ihlangabezane nezidingo ezithile ukuze isebenze kahle. Kufanele ukhumbule lapho udala uphawu lomkhiqizo wezingubo, ukuthi lungapheli, kodwa ngesikhathi esifanayo luhambisane nezitayela zamanje.
Uma sibhekene nedizayini yobunikazi bomkhiqizo, kufanele sibe nesibindi futhi sibe nesibindi sokudala izinto ezihlukile kwezinye. Uphawu kufanele ludonse ukunaka komphakathi esikhuluma nalo, kufanele luklanywe ngokunambitheka nokucophelela, ngaso sonke isikhathi kuhlonishwe ubuntu nefilosofi yohlobo lwemfashini esisebenza nalo.
Ilogo i Isici esibaluleke kakhulu somkhiqizo, ungomunye wabalingiswa bokuxhumana komkhiqizo. Kunezinhlobo ezahlukene zama-logo ongasebenza ngazo, ngakho-ke kulolu shicilelo sizokufundisa nje kuphela ukuthi ungakha kanjani uphawu lomkhiqizo wezingubo, kodwa sizobona ukuthi yiluphi uhlobo olungcono kakhulu lwelogo yalo kanye nokunye. yezibonelo ezidume kakhulu emakethe.
Iyini ilogo futhi ingeyani?
Ama-logo, njengoba negama lawo libonisa, ayimifanekiso eyingcaca yemikhiqizo. Inhloso enkulu yelogo ukuhlonza umkhiqizo ngaphezu kokuzehlukanisa nabanye abaqhudelana nabo. Ingenziwa ngezithombe noma i-typography, ezosebenza ukuze amakhasimende angayiboni futhi ayikhumbule njengomkhiqizo.
Uma kuziwa ekudizayineni ilogo yezimpahla zokugqoka, kufanele sicabange ngalokho inkampani efuna ukudlulisa, umlando wayo, ifilosofi, ubuntu kanye namaphuzu abalulekile. Uma kunomehluko ophawulekayo okwenza ugqame kulabo oqhudelana nabo ngqo, kufanele usebenzise ithuba futhi uwugqamise.
Ezinye zezimiso eziyisisekelo okufanele umklamo welogo enhle uhlangabezane nazo ukuthi, ngaphezu kwalokho yiba omele brand, kube lula futhi original. Ukuthi ithobela le migomo kuzokwenza kube lula ngomphakathi ukukhumbula, ukuthi iyohlala ngokuhamba kwesikhathi futhi izoba wusizo futhi ivumelane nanoma iyiphi indlela osebenza ngayo.
Izinhlobo zama-logo
Namuhla, emhlabeni wezobuciko bezithombe, ama-logo angahlukaniswa abe ngamaqembu amane ahlukene; ama-logo, ama-isotypes, ama-imagotypes nama-isologos. Uma kwenzeka othile engakacaci ngomehluko phakathi kwabo ngamunye, sizochaza ngezansi ukuthi ngayinye iquketheni.
Izimpawu
Ilogo yiyona yakhiwe kuphela i-typography noma ukwakheka kwamagama. Ngokusebenzisa lolu hlobo lwensiza, wenza ukukhulelwa kwakho kuphakame kakhulu futhi kube lula ukukukhumbula. Amanye ama-logo aziwa kakhulu yithina yi-Coca Cola noma i-Google.
ama-isotypes
Kulokhu, sibhekisela emdwebeni noma engxenyeni yesithombe yomkhiqizo. Ngamanye amazwi, isithombe esimele uhlobo lwemfashini futhi esikhunjulwa izethameli ezihlukene esikhuluma ngazo. Gcizelela ukuthi ama-isotypes akhiwe ngesithombe kuphela, awukho umbhalo ovelayo. Icala elicacile lalolu hlobo lwe-logo ngele-Apple ne-apula layo elidumile.
Ukuze usebenzise lolu hlobo lwama-logo, kufanele wenze uphenyo olunzulu hhayi kuphela lomkhiqizo ozosebenza ngawo, kodwa lwezinkomba kwamanye ama-isotypes ahlobene nomkhakha wethu nangaphandle kwawo.
Imagotype
Nini sihlanganisa ilogo bese i-isotype isinika i-imagotype njengomphumela. Iningi lethu lijwayele ukubabona, kodwa asilazi igama elifanele lokubhekisela kulo. Ngakho-ke, i-imagotype iyinyunyana phakathi kophawu nombhalo.
zombili izakhi, Zisebenza njengesiteshi sokuxhumana phakathi komkhiqizo nabasebenzisi.. Sikukhumbuza ukuthi lolu hlobo lwelogo lungasebenza ngazo zombili izici ndawonye noma ngokwehlukana. Amanye ama-logo adume kakhulu yiCarrefour, Converse noma iChanel.
isologist
Njengasendabeni edlule, a I-isologo yenziwe ngesithombe nombhalo, kodwa kulokhu azikwazi ukuhlukaniswa, basebenza ndawonye. Ngamanye amazwi, i-isotype kanye nelogo kuhlangana ndawonye.
Lolu hlobo lwamalogo yizona ezivamile uma uklama ubunikazi bomkhiqizo, kodwa zisebenza ngendlela efanele ukuze zisehlukanise emqhudelwaneni wethu oqondile. Isibonelo se-isologist yi-Burger King noma i-Starbucks.
Ukukhetha ukuthi yiluphi uhlobo lwelogo olulungele umkhiqizo wakho kufanele ukale zonke izinketho, ucacise ukuthi izokhiqizwa kuphi, osayizi, njll. Maningi amabhrendi emfashini alandela inkambiso yokukhetha ukuthi i-isotype ixhumane, kodwa le ndlela ingase ingabi nenzuzo kuphrojekthi yakho. Ungakhohlwa ukunaka ukufaneleka komklamo wakho.
Ulwakha kanjani uphawu lomkhiqizo wezingubo
Isinyathelo sokuqala futhi esibaluleke kakhulu sokwenza ukwakheka kwelogo ngokwesicelo, yi isigaba socwaningo kanye nokusesha izinkomba. Ayikho ifomula yomlingo edala ilogo ephelele ngemizuzwana nje.
Kufanele cabanga ngalokho uhlobo olukucelayo kuwe nokuthi izithameli eziqondiwe zidingani. Kufanele uzame ukuqonda futhi ucabange ukuthi umkhiqizo kufanele ubonwe kanjani. Lapho ufika phansi emsebenzini, cabangela izici ezibalulekile ezifana nokufaneleka, ukuzivumelanisa nezimo, ukukhiqiza kabusha, umthelela obonakalayo futhi, ngaphezu kwakho konke, ukuthi kungapheli futhi kuyingqayizivele.
Uma usuqedile isigaba sokuqala sophenyo, isigaba sesibili sizoqala, lapho inqubo yokuklama ngosizo lwemidwebo. Njengoba sihlala sikutshela, akudingekile ukuthi wazi ukudweba njengentelezi ngokwenza umdwebo osheshayo ngokukhomba futhi ukwenza kucace kokubili isitayela namafomu ofuna ukusebenza ngayo uphelele.
Ungawugcini umdwebo wokuqala owenzayo, zama, ugcwalise wonke amashidi emidwebo futhi uma unembalwa maka imibono oyithanda kakhulu, yijoyine, uyilahle futhi uthole idizayini engcono kakhulu.
Uma usunomdwebo ophelele welogo yomkhiqizo wakho wezingubo, kunjalo Isikhathi sokuthi ucabange ukuthi ngabe iwudlulisela ngempela yini umlayezo womkhiqizo, uma ungowokuqala, awuphelelwa yisikhathi, uyafundeka, njll.. Uma impendulo kuyo yonke imibuzo ozibuza yona inguyebo, sekuyisikhathi sokuyiyisa kukhompuyutha futhi uyenze iphile usebenzisa uhlelo lokuklama oluthembayo.
Izibonelo zobunikazi bemikhiqizo
Ukudizayina ilogo yemfashini kusho ukukhomba izethameli ezifanele, okuzoba umbukiso wakho empilweni usebenzisa izingubo zakho nezinsiza. Okulandelayo uzokwazi ukuthola ezinye izibonelo zamalogo emikhiqizo eyaziwayo ukuze akusize futhi akukhuthaze.
Louis Vuitton
Dior
Giorgio Armani
Miu miu
I-North Face
Versace
Zara
Hudula nebhere
Chanel
Moschino
KaLevi
Stradivarius
Njengoba sike sakweluleka ngaphambilini, funda ukuthi ibhrendi yakho ingubani bese uzama ukuthola into ebamelelayo njengophawu lwemfashini. Kufanele ucace ngalezi zici ngaphambi kokuqala ukuklama ukwenza inqubo ibe lula. Tadisha umncintiswano, futhi uzenze uqashelwe phakathi kwazo zonke izinhlobo ezimakethe.