Uthathe isinqumo sokuba usomabhizinisi, kodwa awazi kahle ukuthi ungawukhulisa kanjani umkhiqizo wakho. Into yokuqala okufanele uyenze ukwazi ukuthi yini ozogxila kuyo ukuze udale i-niche yemakethe noma okungenani uyikhulise. Uma usunqume ukuthi uzodayisa, uphromothe noma ukhiqize kabusha, udinga ukuthola igama ngokohlelo lwakho lwebhizinisi. Uma usunakho konke lokhu, into elandelayo kuzoba ukwazi ukuthi ungayikhetha kanjani imibala kumkhiqizo.
Ukuze ukhethe imibala, kufanele ucabangele izici ezihlukahlukene ezingase zithinte isithombe osinikezayo somkhiqizo wakho. Njengoba wazi, izinhlobo ezinkulu ezihlala ku-inthanethi azinayo imibala engahleliwe. Ngamunye wale mibala ufuna ukuvusa umuzwa kuklayenti. Kungale ndlela kuphela, ngegama, isiqubulo nombala, bazokwazi ukuhlonza ngokushesha okwenzayo futhi bafuna ukuba amakhasimende omkhiqizo wakho.
Ukusesha ubuhlakani… kusuka emqhudelwaneni
Nakuba noma nini lapho siqala sifuna ukuba original kakhulu futhi esiyingqayizivele, ukuqala ekhasini elingenalutho ngokuphelele akulungile. Awekho umkhiqizo owenziwe ngaphandle kokwazi kuqala ukuthi yini esendaweni yawo. Umncintiswano wakho, ekuqaleni, ungaba umlingani ongcono kakhulu njengoba uzobe uthengisela izethameli ezihlosiwe njengawe futhi benza kahle. Yingakho kufanele wazi ukuthi ‘okungakenziwa’ akusebenzi ngaso sonke isikhathi. Mhlawumbe akukaze kwenzelwe okuthile.
Lona akuwona umlayezo wokukopisha okubona ku-inthanethi, kodwa uma ukuthola imibono yalokho okwenziwe kahle futhi mhlawumbe akufanele ushintshe kakhulu. Uhlobo lombala lubalulekile, alufani uma ukhuluma nezilaleli zezingane noma izethameli zabantu abadala. Imibala ibalulekile ukudlulisa ukuthi yiluphi uhlobo lomlayezo ofuna ukuwunikeza futhi ozozizwa ekhonjwe ngalo.
Sincoma ukuthi ubheke amakhasi afana nalawa Behance, lapho kukhona amaphrojekthi azo zonke izinhlobo ezingakusiza ukuthi wenze iphrojekthi yakho. Ungakwazi futhi ukulandela umncintiswano wakho ezinkundleni zokuxhumana ukuze uhlale unolwazi lwakamuva ngalokho okushiwoyo.
Sesha ngo-Behance
Sizokwenza ukusesha okuncane mayelana nokuziphatha njengoba sishilo ukuze sithole umbono walokho ongakuthola. Cabanga ukuthi unquma ukuba ngumdlali we-LOL okhokhelwayo (I-League of Legends). Singenza ukusesha phezulu kuwebhu futhi sibeke amagama angukhiye athi 'lol' kanye 'nomdlali wegeyimu'.
Njengoba singabona, singathola inani elingapheli lamaphrojekthi. Ezinye zingokoqobo futhi ezinye ziwubufakazi nje babaklami abasha noma ukuthengiswa kwesinye salezo zithombe ongazithenga ngokuqondile uma uthando lwakho lokuklama lungalungile ngokwanele. Kulokhu singathola imibala eminingi egqamile yale timu. Uma sicabangela ukuthi umdlalo wevidiyo, itimu yentsha kanye nemvelo yedijithali yekusasa, imibala enjengonsomi, ephuzi noma eluhlaza igqamile. Zonke lezi zibani ze-neon ezikhanyayo ezikhanyayo noma imizwa efanayo.
ukuphrinta noma idijithali
Ngokucabangela ukusesha kwangaphambilini, kuzodingeka sicacise ukuthi sizogxila kuphi umkhiqizo wethu. Uma imvelo, njengasendabeni yemidlalo yevidiyo, izoba yedijithali ngokuphelele, imibala izoba namandla ahlukile (Eqinisweni, ububanzi bombala buzoba yi-RGB) kunokuba sifuna okunye ukuphrinta (Kulokhu, kuzoba imibala ye-CMYK). . Amathoni ngamunye wabo azohluka ngoba imibala ayifani evezwa ukukhanya kunalezo ezidalwe ngoyinki.
Konke lokhu kuzoba nomthelela ebhizinisini lakho. Uma uzothengisa umkhiqizo noma ube nesitolo esiphathekayo njengeketango le-hamburger. Kulokhu, imibala kufanele yehluke kweyedijithali futhi kufanele wazi ukuthi yikuphi umphakathi ozobhekana nakho. Isibonelo esicacile yileso sikaMcdonalds, isibonelo. Ekuqaleni wakhetha imibala egqamile njengobomvu nephuzi kumapulastiki amaningi noma ingemuva le-methacrylate. Ngale ndlela yayibhekiswe ezilalelini ezisencane, izindawo ezijabulisayo ngisho nokushintshashintsha komndeni ozayo.
Manje, iMcDonald's ithole ukuthi izethameli eqale ngazo zikhulile futhi umyalezo wayo uhlukile. Imibala eluhlaza okwesibhakabhaka (okubhekiselwe kwemvelo) amathoni anokhuni kanye nokuphuzi okuphakathi nendawo.
I-psychology yombala
Ngakho konke lokhu esikuxoxile, singakhuluma nge-psychology yombala lapho sikhetha imibala yomkhiqizo. Futhi ukuthi ngamunye wabo uphakamisa uhlobo oluhlukile lwebhizinisi. Isibonelo esicacile sisezinkampanini ezinkulu manje ezibonwa njengamanethiwekhi omphakathi noma imakethe ye-electronic.
I-Facebook, Twitter, Messenger noma i-Linkedin iyisibonelo esicacile sokusetshenziswa kwe-blue. Ngamunye wabo usebenzisa umthunzi ohlukile, kodwa usebenzisa umbala ofanayo. Eqinisweni, ngokuhamba kwesikhathi ziye zashintshwa ngokuvumelana nezithameli ezihlosiwe ezazinqunywa ngokusetshenziswa. Ibuye isetshenziswe yimikhiqizo efana ne-Paypal noma i-Visa. Futhi lokhu akuyona into engahleliwe, ngoba okuluhlaza okwesibhakabhaka kudala ukuzethemba, ukuzinza nokuthula.
Uma ibhizinisi lakho lisebenzisana nohlobo lwezingubo, mhlawumbe ungathanda ukusebenzisa umbala omnyama. Imikhiqizo emikhulu efana ne-Chanel, Calvin Klein noma i-ZARA isebenzisa le mibala lapho amanye amabhrendi amaningi afune ukungeza kuwo. Futhi kungukuthi, ngaphambili, umnyama wawusetshenziswa yimikhiqizo ehlonishwa kakhulu (enamanani aphezulu) kodwa izinhlobo eziningi, ngenxa yokuthambekela kwemakethe, zifuna ukuba nalo muzwa, njengoba umphakathi uya ukwazisa izingubo zekhwalithi. Futhi yilokho okumnyama kufanekisela ubunkimbinkimbi, ukuvelela kanye nokungathí sina.
Uma ufuna ukukhetha okubomvu noma ukuhlanganisa neminye imibala, kuzodingeka wazi ukuthi ufuna ukubhekana nobani. KANYEumbala obomvu uyinto enesibindi futhi kufanele inikezwe ukusetshenziswa okunengqondo ngoba ingakhathala amehlo. Kodwa uma uyigqokile, yazi ukuthi okubomvu kunikeza umuzwa wamandla, amandla, nothando lwalokho okwenzayo. Yingakho izinhlobo zesiphuzo ezifana ne-Cocacola ziyisebenzisa. Ungayithola futhi endaweni yokuzijabulisa yedijithali efana nenkundla yeNetflix.
Le mibala neminye eminingi ingakusiza ukhethe imibala yomkhiqizo ozowakha. Khetha kahle noma ungase ungakwazi ukubuyela emuva futhi kuzofanele uvumelane nomlayezo owunikezile ngomkhiqizo wakho.