Ungawaklama kanjani amalogo okudala

Amabhrendi, kanye nokwakhiwa kwelogo, yiwona njengamanje abonakala kakhulu futhi abonakala embonini ye umdwebo wesithombe. Kodwa-ke, izikhathi eziningi sikhohlwa izinyathelo ezihambisanayo, ukuklama uphawu olusebenzayo, futhi ngesikhathi esifanayo, oludala futhi lomuntu siqu.

Sikhumbula izinto eziyisisekelo: imibala noma oyinki, amafonti, izakhi zesithombe, ihluzo, indlela yokwenza, izakhi zejiyomethri, njll. Kodwa asizicabangeli ezinye izici ezingasizuzisa, lapho sidala imidwebo yokuqala noma ama-contratypes.

Kulokhu okuthunyelwe, sizokukhombisa okuthile amathiphu noma amathiphu lokho kuzokusiza ukuthi udale ama-logo athakazelisayo.

Ilogo njengebhrendi

Ilogo ichazwa njengophawu lwe ukuhlonza. Kungalokhu lapho umphakathi uzohlonza umkhiqizo wakho kanye/noma isevisi phakathi kwezinye eziningi. Okumbalwa abakwaziyo ukuthi, ngemuva kokwakhiwa kwelogo, kunomsebenzi omkhulu we uphenyo.

Okusho ukuthi, ingxenye yokuthuthukiswa kokuqagela kwethiyori lapho esikwazi khona design kanye Psychology, okubandakanya i-semiotics, umbala, ukwakheka, umqondo, njll. Kulokhu, kuthatha umklami isikhathi eside ukufika esifanekisweni esifanele, ngoba ukubaluleka okwengeziwe kunikezwa iqiniso lokuthi lihle futhi lisebenza kahle, ngesidingo esithile seklayenti.

Okulandelayo, sizokusiza ukuthi uqinisekise ukuthi ukuklama uhlobo oluthile akukubangeli nkinga. Ukwengeza, uma izindleko zomsebenzi oceliwe yiklayenti zidlula isabelomali sakho, kuzodingeka ukuthi ungenele ngokushesha ngangokunokwenzeka, futhi uma kunesidingo, ubuyele endaweni yokuqala yokuqala yenqubo yokuklama. Kwesinye isikhathi siqasha umklami futhi asazi ukuthi ilogo iqanjwa kanjani, futhi ukwazi ngalezo zinyathelo kungakusiza ukuthi ucace kakhudlwana futhi uqondanise kangcono imibono yakho njengaleyo yochwepheshe, ube nomphumela owanelisa kakhulu.

Kubalulekile ukukhumbula ukuthi ayikho induku yomlingo yokwakha ilogo. Umklami ngamunye unendlela yakhe.

Amathiphu

Ubulula

Okokuqala, kufanele siqonde ukuthi i-logo kumele ibe lula. Siqonda njengento elula, umklamo ongadingi ukutshela lokho ofuna ukukusho, kodwa ukutshela kuphela. Njengoba ilogo iwumfanekiso oyingcaca wenkampani yakho futhi okufanele ihlanganiswe ngendlela elula kukhonjwe, ngaphandle kolwazi olungadingekile.

Ake sithi sinekhathalogi yamalogo anemininingwane eminingi, alayishwe izakhi nemiphumela, into enengqondo ukuthi adlulisa umuzwa we ukungahleleki. Ukuze uyiqonde kangcono, ilogo yilapho sijoyina isithonjana esinikeza ubuso bomkhiqizo wakho, esihlokweni / igama laso.

Okusho ukuthi, lokho kusho ukuthi uphawu lwakho luyingxenye "yomklamo" kanye nombhalo oyingxenye. Futhi ngezinye izikhathi, ngaphezu kwegama lomkhiqizo wakho, umbhalo othile ovela ukusekela noma isiqubulo yengezwa. Uma kunjalo, lokho kulula futhi kufanele kugcinwe emndenini wefonti lowo mbhalo ozobhalwa ngawo. Qaphela ukuthi "umthombo" ucashunwe ebunyeni. Ukusebenzisa amafonti angaphezu kweyodwa kulogo akunconywa. I-typography efanayo kulogo yakho yenza ukuvumelana okubonakalayo, izinto zihlangana kangcono futhi uqopha kumemori ebonakalayo yeklayenti lakho, igama lomkhiqizo wakho kuleyo fonti ethile.

Yenza ucwaningo oluningi

Ingxenye ebaluleke kakhulu yokwakha ilogo enhle ucwaningo njengesinyathelo sokuqala. Lena akuyona indlela izinto eziyiyo impela, kodwa ukuba nezinkomba ezinhle kubalulekile ekudaleni ilogo ethokozisayo.

Ukwenza isigaba esihle socwaningo, kuholela ekuhlaziyeni okulungile nokudala izinyathelo eziza kamuva. Okusho ukuthi, uma siqala ngokudweba into esingayazi kahle ukuthi iyini, umphumela uyofana nokuthi ungenzanga lutho. Yingakho abaklami bephikelela ekuphenyeni, ku kubhalwe phansi.

Okokuqala, cabanga ngamalogo owathanda kakhulu. Lawo ma-logo owabukayo futhi wazi kahle ukuthi amayelana nani. Izibonelo ezifana ne-Nike, i-Coca-Cola ne-Apple zihlala zicashunwa ngoba akunakuphikwa ukuthi le mikhiqizo ingabaholi bemakethe ezingxenyeni zayo futhi ibonwa kalula ngamalogo abo.

Umncintiswano

Uyakholwa noma ungakholwa, kunezinkampani ezenza umkhiqizo ofana nowakho noma mhlawumbe zenza ngendlela efanayo eseduze nalokho ofuna ukukuthengisa. Uma lokhu kwenzeka, kubalulekile ukuthi uhlaziye ukuncintisana kwakho.

Ukuhlaziya ukuncintisana kwakho akusho ukukopisha lokho abakuthengisayo kanye nendlela abathengisa ngayo. Kodwa yazi wena indlela futhi sicabange ukuthi singakwenza kanjani phuthukisa ukuze inkampani yethu ikwazi ukuzibeka phezulu emakethe.

Isu lokumaketha lingase lizwakale lijwayelekile kuwe, kulapho ukuthengisa kanye namasu ako ahlukene kuqala khona. Sikunikeza isibonelo esilandelayo ukuze usiqonde kangcono: Ake ucabange ukuthi kufanele udale uhlobo lwenkampani edayisa amateki. Into yokuqala okumele siyenze ngemuva kophenyo wukuhlaziya imiqhudelwano engase ibe khona. Ukwenza lokhu, sizokwenza ukusesha kwamakhono angaphakathi nangaphandle, njengokuthi I-Nike Nike Kungaba ukuncintisana okuhle kwangaphakathi kwazise ikhiqiza amateki futhi indlela yawo yokuwadayisa ingase isondele kulokho ozokuthengisa nokuthi uzowadayisa kanjani.

Okuqondiwe

Hhayi-ke, uma sike sakhuluma ngomncintiswano, manje sesichaza ukuthi yiliphi iphuzu elizolandela. Okuhlosiwe akukho okungaphezu kwalokho esikwaziyo ekukhangiseni njengezethameli eziqondiwe. I izilaleli ezihlosiwe, ukuze ukuqonde kangcono, izethameli esizokhuluma ngazo ziyachazwa. Okusho ukuthi, uma i-Nike ithengisa amateki, into enengqondo kakhulu ukuthi iqondiswe kubasubathi hhayi kubahlengikazi noma abapheki. Kodwa lokhu akugcini lapha, ngoba okuhlosiwe kuhlanganisa iminyaka, izinto ezithandwayo nezinto azithandayo kanye nezinga lenhlalo-mpilo abanalo.

Kungakho, ngaphambi kokudala umkhiqizo, udinga ukwazi ukuthi inkampani yakho izobhekana nobani.

Dala amathrendi amasha

Ngemva kokwazi ukuthi umncintiswano wakho wenzani futhi uhlaziye okuhlosiwe, kufanele uzibuyekeze futhi ubheke konke okwenzekayo maqondana nokuklama. Ukuklama kuyinto ehlala ishintsha. Okwakwenziwa ngeminyaka yawo-90 kuhluke ngokuphelele kulokho okwakwenziwa ngeminyaka yawo-2000, okuhluke kakhulu kulokho okwenziwa namuhla. Kungakho, uma sikhuluma ngomklamo, sikhuluma ngochungechunge lwe imicimbi eziye zakhululwa ngokuhamba kwesikhathi nokuthi endala iguqulwa ibe yinto entsha ukuze entsha ibe yindala ngokuhamba kwesikhathi futhi ilethe imiklamo emisha nokunye njalo.

Ukufuna ama-logo enziwe namuhla futhi uwathathe njengereferensi, kuvimbela ukudalwa kokuthile okuphelelwe yisikhathi noma okuphelelwe yisikhathi. Kungase kubonakale kuwumqondo omuhle ukwenza okuthile ngaphandle kwebhokisi ukuze kugqame kalula, kodwa ngaleyo ndlela umkhiqizo wakho ungahlotshaniswa nento eyisidala kakhulu noma ukunambitheka okubi, ngaphandle kobunikazi obuhlanzekile obubonakalayo, obungenangqondo. Futhi khumbula ukuthi akukho nhlobo "Umkhuba" okwamanje. Ukuthambekela kuhlangene, kuyaxubana, kuyahlukana.

Ukucabanga

Uma sesivele sikuphenyile konke esikudingayo, kuyadingeka ukuthi sidlulele ekuqambeni umqondo. Le nqubo ayiyona into engaphezu kweqoqo lemiqondo, okungukuthi, amagama lokho kufingqa yonke into esifuna ukuyiveza ekwakhiweni kwethu nasenkampanini yethu. Imvamisa, kwenziwa uhlu lwaleyo miqondo eyikho yomibili ephathekayo njengoba abstract. 

Futhi kungani leli phuzu libaluleke kangaka? isinyathelo esedlule ngenqubo yokudweba. Okungukuthi, uma sinayo yonke le mibono ngendlela yamagama, kuzoba yisikhathi sokuqala ukuyiguqula ibe ihluzo zokuqala, imidwebo emincane ekhombisa kuqala lokho esifuna ukukusho.

Okulandelayo, sichaza isinyathelo esilandelayo esikutshele ngaso: isigaba sokudweba.

Imidwebo

Izikeshi zichazwa njengezithombe zakuqala, noma imihuzuko ukuze uqonde kangcono. Le mifanekiso izocwengwa ngokuhamba kwesikhathi kanye nenqubo. Ngamanye amazwi, sizoqala ngombono wokuqala ozokhuluma okuthile mayelana nephrojekthi yethu, futhi sizoyithuthukisa ukuze ekugcineni itshele konke.

Imidwebo ingaqedwa noma ikhethwe, kuye ngokusebenza esifuna ukukunikeza umklamo wethu. Kungakho isigaba sokudweba singesinye sezigaba ezisinikeza usizo ukuze sifinyelele umphumela wokugcina esifuna ukuwuthola.

Idijithali kanye nobuciko bokugcina

Uma sesinomklamo okhethiwe nocwengisisiwe, ufakwa kwidijithali. Kufanele sicabangele ukuthi yiluphi uhlelo esizosebenza ngalo nokuthi sizolusebenza kanjani uma sesiludlulisele ku-PC. Ngakho-ke, kubaluleke kakhulu ukuba nesifundo sangaphambili sokuthi sifuna kanjani imigqa, i-typography, oyinki bechromatic noma iphalethi yombala njll.

Uma isifakwe kwidijithali, ukuguqulwa kokugcina kuqediwe ukuklama nokuthinta kabusha futhi ubuciko bokugcina.

Isiphetho

Uma sikhuluma ngedizayini yokudala, sibhekisa kusethi yezinqubo okufanele sizifeze ukuze umklamo, ngaphezu kokudala kanye nokomuntu siqu, nawo ube. ukusebenza. Idizayini yokudala engasebenzi kumkhiqizo ayinamsebenzi.

Manje yisikhathi sokuqala ukuklama futhi ulandele izinyathelo.