Indlela yokwenza i-triptych

Uma sikhuluma nge-graphic design, siphinde sikhulume ngomklamo wokuhlela. Idizayini yokuhlela yiyo yonke into ebandakanya ukwakheka kanye nesakhiwo sokuqukethwe okuthile ukuze kwakhiwe indlela yokukhangisa engenzeka. Kungakho kulokhu okuthunyelwe, sizokwethula emhlabeni wokuhlelwa kokuhlela, ikakhulukazi emhlabeni wezincwajana.

Wake wacabanga ukuthi izincwajana zokukhangisa ezisizungezile futhi ezisisiza sihlale sinolwazi ziklanywe kanjani? Kanjalo, Kulokhu okuthunyelwe ngeke nje sikweluleke ukuthi ungayiklama kanjani incwajana, kodwa futhi sizokukhombisa ezinye zezibonelo ezinhle kakhulu, ukuze uphefumulelwe futhi sikusize ukhethe uhlobo lwe-typology olufanele kakhulu uhlobo lwakho lomsebenzi.

I-trirtych

Uma kwenzeka ungazi ukuthi iyini i-triptych, kubalulekile ukuthi uqonde mathupha ukuthi iyini ukuze uyiklame futhi uyenze. i-trirtych iwuhlobo lwencwajana yolwazi, kuthiwa iyafundisa ngoba iyasazisa futhi idlulisa umyalezo ofanele mayelana nokuthile ikakhulukazi.

Kunezincwajana ezimemezela imicimbi futhi ezazisa ngomcimbi noma izincwajana ezazisa ngenkampani ngokujwayelekile, futhi ngale ndlela zinganikeza umphakathi yonke imininingwane edingekayo. Kafushane, i-triptych isisiza ukuthi sihlale sinolwazi futhi, ngaphezu kwalokho, zibonakala ngokuhlukaniswa izigaba ezintathu.

Isici esibaluleke kakhulu salolu hlobo lwencwajana ukuthi ihlukaniswe izigaba eziningana, ukusatshalaliswa kolwazi kutholakala kangcono kakhulu, ngakho-ke umfundi akanankinga lapho kufanele aqonde lokho akufundayo, ngoba uma kuklanywe kahle, isici ngasinye sesithombe sitholakala ngokuphelele.

Izinhlobo zama-triptychs

ukukhangisa

I-triptych yokukhangisa, njengoba igama layo libonisa, unesibopho sokuphromotha noma ukubika ngokuthile. Isibonelo, umsebenzi wayo oyinhloko kungaba ukukholisa noma ukuncenga ikhasimende ukuthi lithenge noma lidle uhlobo oluthile lomkhiqizo. Lolu hlobo lwencwajana luvame ukubonakala emikhakheni efana nezitolo ezinkulu, amathilomu, amahhotela noma abalungisa izinwele.

Akungabazeki ukuthi ingenye yemidiya ebaluleke kakhulu engaxhunyiwe ku-inthanethi.

inkulumo-ze

I-triptych ye-propaganda ingase ibonakale ifana neyangaphambili, njengoba bobabili benomsebenzi ofanayo oyinhloko: ukukholisa umphakathi ngokuthile. Okungase kuhluke kwedlule ukuthi ayivamisile ukwabelana ngesikhala esifanayo.

Futhi, uma sikhuluma nge-propaganda noma ukukhangisa, Asigcini nje ngokukholisa ikhasimende ukuthi umkhiqizo wethu ubalulekile ngakho-ke kufanele udliwe, kodwa futhi siyamkholisa ukuthi indlela yethu yokucabanga nesenza ngayo ngendlela esiyithengisa ngayo ilungile futhi yingakho kufanele ayidle.

Ubuciko

Uma sikhuluma nge-triptych yobuciko, sisuka kuyo yonke into efundisayo. Lolu hlobo lwezincwajana, Banomthwalo wemfanelo wokunxenxa iklayenti ngokusebenzisa izici eziyingcaca. Ngaphandle kokungabaza, ziyingxenye yombuzo esizibuza wona ngezinye izikhathi: isithombe noma umfanekiso ungadonsa kanjani ukunaka komphakathi?

Amathiphu noma iseluleko sokudala i-triptych

Izinhloso

Ngaphambi kokuthi uqale ukuklama, kubalulekile ukuthi wazi izinjongo ezisemqoka kungani udinga ukuyiklama. Uma sikhuluma ngezinjongo, sibhekisela enhlosweni ezoklanywa ngayo, ukuthi izoqondiswa hlobo luni lomphakathi, ngohlobo olunjani lwephimbo esizokhuluma ngalo emphakathini wethu ngomkhiqizo noma inkampani. Iluphi ulwazi esicabanga ukuthi luyoba olubaluleke kakhulu futhi oluthakaselekayo ukunikeza noma ngisho nendlela esingamncenga ngayo iklayenti ukuze incwajana yethu inganakwa.

Isakhiwo

Uma usunempendulo ecacile yemibuzo esiyiphakamisile ngaphambilini, kuyadingeka ukuthi uqhubekele kwezinye izici zobuchwepheshe. Ngokwesibonelo, isici esihle sobuchwepheshe kungaba uhlobo olunjani lwesifanekiso noma igridi Ngidinga ukugcina ulwazi endaweni ethile noma ebhokisini lombhalo lencwajana yami.

Yiziphi izinhlobo zohlobo ezingalungela incwajana yami uma ngempela ikhuluma ngesihloko esithile futhi ngidinga ukunaka ngenkathi isebenza futhi ifundeka. Imiphi imibala engizoyisebenzisa ukuze ivumelane ngokwengqondo nolwazi nokuthi yiziphi izici zesithombe engizozisebenzisa.

Marketing

Uma siklama incwajana yenkampani ethile, sisuke sazisa umphakathi ngezinjongo ezibalulekile inkampani ezoba nazo kanye nezimiso zayo. Kodwa uma kukhona into eyodwa sonke esivumelana ngayo, ukuthi i-triptychs ayisebenzisi nje kuphela ukuxhumana nemiyalezo nokwazisa, kodwa futhi nokudonsa nokuncenga.

Ngaphambilini sike saphawula ukuthi kuma-triptych okukhangisa inhloso ukuthi iklayenti lithenge noma lidle umkhiqizo wethu. Nokho, kulapho esikwaziyo njengokumaketha kuqala khona. Ukuqamba amasu nokuwahlela encwadini yakho kuzokwenza umphakathi usondele nakakhulu kuwe kanye nomkhiqizo wakho.

Imidiya

Imithombo yezindaba ibalulekile uma usuxazulule wonke amaphuzu adlule, ngenxa yalokhu, kubalulekile ukuthi ungagcini nje ukucabangela indlela yokukhuthaza noma ukuncenga, kodwa futhi kuyiphi imidiya ozoyenza.

Yingakho, naphezu kokuthi i-triptych iphinde ibe yindlela yokukhangisa, kubalulekile, futhi kuyathakazelisa, ukuthi ufake imidiya ehlukene ozoyisebenzisa. Ngale ndlela awazisi nje kuphela lokho okubaluleke ngempela, kodwa nokuthi ukwenza kuziphi izindawo.

Amabhajethi

Okokugcina, kubalulekile ukuthi ucabangele isabelomali sokuqala ohlela ukusisebenzisa kanye nendlela yokuphatha isici ngasinye osifakayo. Uma sikhuluma ngesabelomali, singenza isamba sawo wonke amathuluzi obekudingeka ukuthi afakwe enqubweni yethu yokudala nokuklama: amakhompyutha, izivivinyo zokuphrinta, izifanekiso, njll. Zonke lezi zakhi kufanele zicatshangelwe, ngaphezu kwesikhathi osifakile kuzo zonke. Kungakho sikweluleka ukuthi uhlukanise isabelomali sakho sibe izingxenye ezihlukene: ingxenye yocwaningo nokuhlaziya, ingxenye yomqondo kanye nengxenye yombono.

izinhlelo zokuklama

InDesign

Noma nini lapho sikhuluma ngezinhlelo zokuklama nokuma, lena ibalwa kwabayi-10 futhi iphakathi kwezokuqala etafuleni. I-InDesign wuhlelo oluyingxenye yohlu olubanzi lwezinhlelo eziyingxenye ye-Adobe. Okuwumphumela nje wukuthi wuhlelo oludinga izindleko zenyanga noma zonyaka.

Intengo ayiphezulu kakhulu, ngoba akufakiwe kuphela lolu hlelo kodwa futhi nezinye eziningi ezizokusiza uma uzinikela ekuklameni. Kuyacaca Iwuhlelo oluhle kakhulu lwesakhiwo, inethuba lokuklama amagridi akho kanye nefolda ebanzi yamafonti.

Umshicileli Wokuhlangana

Uma sikuqinisekisile nge-InDesign, ngalolu hlelo sizokukholisa ngokuphindwe kabili, njengoba kuwuhlelo lwesakhiwo olungadingi ukubhalisa, kufanele ukhokhe inani elingelikhulu kakhulu njengoba linelayisensi.

Okugqama kulolu hlelo ukuthi uyakwazi ukufinyelela ifolda ebanzi yamafonti, izithombe kanye nezithombe zezithombe zazo zonke izinhlobo. Iwuhlelo oluhle kakhulu uma ufuna ukwehlukahlukana kumaphrojekthi akho futhi ukwazi ukusebenza ngendlela ekhululekile.

Umshicileli we-Microsoft

I-Microsoft Publisher iwuhlelo lwe-Microsoft lwedeskithophu lokushicilela ngokweqophelo eliphezulu. Awunayo nje inketho yokudala imiklamo ehlobene nesakhiwo sokuhlela, kodwa kunalokho, yaklanywa ngenhloso yokuklama nokudala izici ezinomlingisi wokukhangisa kakhulu.

Ngamafuphi, uma ungumbhali futhi unentshisekelo yokuklama nokwendlala omagazini noma izincwadi, wuhlelo oluhle kakhulu. Ngaphezu kwalokho, ine-interface elula ukuyisebenzisa, okuvumela ukuthi umsebenzi ube uketshezi kakhulu. Awukwazi ukuphuthelwa yilo mbukiso nganoma yini emhlabeni.

Scribus

I-Scribus iwuhlelo lokushicilela lwedeskithophu futhi ibhekwa njengohlobo lwesofthiwe ekhishwe ngokugcwele. Futhi kuwuhlelo olufanele uma ufuna ukwakheka komagazini noma izincwadi. Yini eyenza lolu hlelo lungaka, ukuthi ungasebenzisa phakathi kwezilimi eziningi onayo, ngakho-ke, ilungile futhi kulula kakhulu ukuyisebenzisa.

Kukhona futhi ithuba lokukwazi ukusebenza namanye amafomethi athakazelisa kakhulu, njengefomethi ye-SVG. Ngaphezu kwalokho, ungahlela futhi amafonti ngendlela oyithandayo futhi Inamaphrofayili emibala amabili abalulekile ukuze uthumele imisebenzi yakho: i-CMYK ne-RGB.

Isiphetho

Ukuklama incwajana kuwumsebenzi odla isikhathi kodwa akulula uma ucabangela amanye amathiphu esiwaphakamisile. Ukwenza isigaba esihle socwaningo lokuqala kubalulekile ukuthuthukisa umklamo, njengoba kuyingxenye yenqubo yokudala kanye nemibono elandelayo.

Kafushane, khetha isihloko ofuna ukukhuluma ngaso futhi uhlale ukhumbula eminye yemibuzo engakusiza wenze incwajana yakho iphelele futhi isebenze. Futhi uma unokungabaza, kubalulekile ukuthi ugqugquzelwe eminye imiklamo engakusiza uthuthuke.