indlela yokwenza umagazini

Ukudala umagazini kungase kubonakale kuwumsebenzi olula uma unolwazi olwanele lokuyiklama. Kodwa akuwona umsebenzi wendaba yamahora, kodwa kunalokho umsebenzi ongathatha izinyanga.

Kulokhu okuthunyelwe, sifuna ukuthi leso sikhathi sibe cishe lutho, futhi yingakho sikulungiselele umhlahlandlela omncane ngezinye zezingxenye noma amaphuzu okumelwe acatshangelwe, lapho siklama umagazini kusukela ekuqaleni. Uma ufuna ukufunda okwengeziwe mayelana nomklamo wokuhlela, hlala nathi futhi ufunde kabanzi mayelana nalesi sici esihlanganisa ukwakheka kwezithombe.

Saqala.

Amathiphu okufanele uwakhumbule ngesikhathi sokuklama

Ngaphambi kokuqala ukuklama nokuqala ukusebenza, kubalulekile ukucabangela uchungechunge lwamaphuzu azohambisana nomagazini wethu.

Sebenzisa izifanekiso

Uma ungakabi uchwepheshe ekwakhiweni kokuhlela kanye nesakhiwo sekhasi, sikweluleka ukuthi usebenzise izifanekiso. Izifanekiso ziwuhlobo lweziqondiso lokho kuzokusiza ukuthi usabalalise kahle lonke ulwazi nazo zonke izakhi ofuna ukuzifaka emakhasini akho (imibhalo, izithombe, njll.)

Izifanekiso kanye namakhasi ayinhloko akusiza ukuthi ufake izinombolo zamakhasi ngendlela efanele futhi uqiniseke ukuthi zonke izakhi zibekwe ebangeni elifanayo. Okufanele ukwenze ukulanda isifanekiso, usivule ku-Adobe InDesign bese uqala ukuhlela, ukubeka izithombe nokunamathisela embhalweni wakho. Ungasebenzisa futhi izifanekiso ezihlukile ngokushintshanisa amafonti noma ama-swatches ombala ukuze udale ukubukeka okuhlukahlukene okuhlukahlukene.

Ukufaka izinombolo zamakhasi

Ukwakha isifanekiso sakho kubalulekile ukuthi uye ku-InDesign. Uma usudale idokhumenti enosayizi ohambisanayo namamajini, hamba kuphaneli Amakhasi (Iwindi > Amakhasi) bese uchofoza isithonjana sekhasi eliyinhloko esibonisiwe phezulu kwephaneli.

Ukufaka izinombolo ekhasini, dala uhlaka lombhalo ekhasini bese uya kokukhethwa kukho Thayipha > Faka uhlamvu olukhethekile > Amabhukumaka > Inombolo yekhasi lamanje.

Dala izihloko, ezivame ukubekwa phezulu noma phansi kwekhasi ngalinye, futhi wenze kanjalo usebenzisa Ithuluzi Lohlobo (T). Faka igama lemagazini eduze kwesandiso kanye negama le-athikili noma ingxenye ekhasini elilandelayo futhi usuqedile.

Dala ikhava ekhangayo

Uma uke wazibhala ngomagazini, uyobe ubonile, ikakhulukazi kulabo magazini abaziwayo njengeVogue, ukuthi basebenzisa imithombo ekhangayo yezithombe.

Ngale ndlela baqinisekisa ukuthi umfundi akagcini nje ngokujabulela umklamo kodwa futhi ukhumbula isembozo, okungukuthi, basebenzisa umklamo ongenakulibaleka ngezithombe, amathoni namafonti akhangayo.

Kulokhu, kuyadingeka ukuthi:

• Sebenzisa isithombe esithokozisayo noma umfanekiso lokho kungadala intshisekelo ethile kusibukeli. Ukuze senze lokhu, iseluleko sethu siwukusebenzisa izithombe ezinezindiza ezisondelene kakhulu (ezisondelene kakhulu noma ezisondelene kakhulu) Uma isici sisondela, kulapho inkundla yokubuka esiyisebenzisayo inkulu kumfundi futhi ngenxa yalokho ikhange nakakhulu.
• Gcina ukulandelana okuhle kwemibhalo, ngenxa yalokhu kubalulekile ukuthi ukwazi ukuhlukanisa ukuthi siyini isihloko, ilogo, umbhalo ongezansi, njll. Ukuze yonke imininingwane evezwayo ibe nengqondo uma umfundi eyifunda futhi kungalahleki ukuhambisana komlayezo.
• Sebenzisa okungenani amafonti amabili ahlukene ezingase zihlobane ngokokuklama futhi zingahlanganiswa ngokuphelele. Sincoma ukuthi usebenzise esisodwa kwesesihloko esikhulu nesinye kweminye imibhalo.
• Okuqukethwe kufanele futhi kukhange futhi ungagxili kakhulu kulokho okungathakazelisi. Ngalokhu, kubalulekile ukuthi ngaphambi kokubhala wenze imidwebo yangaphambilini noma okusalungiswa kuze kube yilapho uthola eyokugcina.

Okunye okuvelele

Ulwazi lomdwebo wesithombe

Lesi ngesinye sezigaba ezibaluleke kakhulu ezihlanganisa ukubumba nokuhlela ulwazi oluzovela emakhasini akho ngomklamo ocatshangelwe kahle futhi onengqondo. Kungesinye sezigaba esithatha isikhathi eside kakhulu ukufinyelela ukuvumelana ngoba kubalulekile ukushaya okuqondiwe.

Emphakathini esizoba nawo, ifomethi, uhlobo lwephepha, njll. Kufanele sinikeze idizayini engaguquki futhi ehambisanayo, kodwa ngaphezu kwakho konke lokho kudonsa ukunaka futhi kumeme ukuthi ifundwe kuze kube sekupheleni.

Kuleli qophelo izindaba ezifana ne-typography ziyangena ezosetshenziswa, usayizi, izingcezu ezihlukene ezizokwenza ulwazi (izihloko, izingeniso, amaphuzu avelele, izithombe, imifanekiso, ukubukwa okuqhumile, njll.), imibala eyinhloko ezobusa futhi ezomaka isitayela sayo, imibala yesibili noma eminye. , njll.

Izinhlelo engizozisebenzisa

Umklami ozokwenza idizayini yemagazini yakho, kumele enze isakhiwo esiyisisekelo noma isakhiwo lapho okuqukethwe kuzofakwa kamuva.

Sincoma ukusebenza njengoba kushiwo ngenhla, kusukela kusifanekiso esiyisisekelo esiqukethe imibandela yokuklama okwavunyelwana ngayo ngaphambili. Kulokhu kunesofthiwe yokuhlela ehlukene efana ne-QuarkXPress, i-Adobe InDesign, i-Freehand nezinye ezihambisanayo ezingasisiza futhi njenge-Illustrator, i-Photoshop noma i-CorelDraw, phakathi kwabanye.

okwesikhashana

Ngokuvamile, umagazini ungashicilelwa kabili ngesonto, nyanga zonke, njalo ezinyangeni ezimbili noma ngekota. Bakhona futhi abenza izinhlelo ezimbili ngonyaka ngisho nokukodwa.

Konke kuzoncika ohlotsheni lwemagazini esiyenzayo kanye namakhasi ayo (okuthengiswa emphakathini, ngokubhalisa, njll.) futhi ngaphezu kwakho konke ekutholakaleni kokuqukethwe. Ngokwesibonelo, umagazini ohlanganisayo ngeke ube nokwaziswa okungako ukuze unyatheliswe inyanga ngayinye.

Ngakolunye uhlangothi, okunye ukushicilelwa okunendikimba ethakaselwayo evamile noma esetshenziswayo futhi edayiselwa umphakathi, ngokuqinisekile kuzokwazi ukuyethula emakethe kaningi.

umfundi

Ngaphambi kokuthatha isinqumo ngenqubo yokuklama umagazini, uchungechunge lwemibuzo kufanele iphendulwe ukuchaza imingcele yayo kanye nobubanzi bayo kahle. Okokuqala nje, kufanele sicacise iphrofayili yomphakathi esifuna ukukhuluma ngayo, okungukuthi, sifuna umfundi wencwadi yethu abe ngubani.

Uma umgomo uchazwe kahle, kuzoba lula kakhulu ngathi ukuqhubeka nephrojekthi futhi sichaze okuqukethwe okuzohlanganiswa, isitayela futhi, ngaphezu kwakho konke, indlela yobuhle noma yokuklama. Ukuhlelela intsha umagazini akufani nomfundi ophakathi kweminyaka engama-40 nengama-60 ubudala.

Izici zobuchwepheshe

Le ngxenye isifinyezo esifushane salokho okuxoxwe ngakho ngenhla, ngaphakathi kwalesi sigaba kufanele uhlaziye futhi unqume ngezici ezifana nefomethi noma usayizi ukuthi kuzoba (A4, A5, ifomethi ekhethekile, i-tabloid, njll.), iphepha elizosetshenziswa (izisindo, i-glossy noma i-matte, i-varnished, njll.), umbala (umbala ogcwele noma omnyama nomhlophe), kanye nokuphrinta (ubuchwepheshe bedijithali noma be-offset).

Kulesi sigaba kubalulekile ukuthi kuqale kucace ukuthi iyiphi inkampani yokunyathelisa ezophatha ukunyathelisa umagazini.

Okuqukethwe

Umklami uzophinde abe nomthwalo wemfanelo wokuchaza ulwazi oluzoshicilelwa kumagazini. ngokomugqa wayo wokuhlela. Okujwayeleke kakhulu wukuthi bonke abasebenzi balo mnyango banemikhandlu yokuhlela, eholwa ngumhleli omkhulu nomqondisi woshicilelo, lapho bedingida khona bese bechaza izihloko ezithakasela izethameli ngaphambi kokunaba ngazo.

Konke okushicilelwe, kungakhathaliseki ukuthi kungakanani isikhathi, kufanele kusebenze nosuku lokuvala, okungukuthi, ukubeka usuku okuqedwa ngalo konke (ukubhala, ukuklama, njll.) ekhalendeni.

Imvamisa, uma umaka usuku, kucatshangelwa okuguquguqukayo okuthile, njengokuthi, ngokwesibonelo, izinsuku ezidingekayo zokunyathelisa, ukuqeda, ukuphatha, ukuthumela, njll.

ukuze bathole ugqozi

Nalu uhlu lwamamagazini angakukhuthaza.

Elle Magazine

Yasungulwa eFrance ngo-1945, futhi inezinhlelo zokunyathelisa ezingu-44 emhlabeni wonke nezingosi ze-Internet ezingu-37. Umagazini i-Elle Magazine uyisikhulu kwezemfashini futhi unikeza abaklami, amamodeli kanye nabathwebuli bezithombe abadumile emhlabeni wonke indawo eyinhlanhla.

Iwumagazini wemfashini wabesifazane omkhulu kunawo wonke emhlabeni otholakala emazweni angu-60 nangezilimi ezingu-46. E-Spain, ishiye uphawu lwayo esikweni elidumile kusukela ngo-1986. Izembozo zayo ezingokomfanekiso nokuqukethwe kugqame, okukunikeza ukubusa emakethe yamazwe ngamazwe.

Lo magazini unezihloko ezihlukahlukene ezivumela abantu besifazane ukuthi bathole ulwazi ngobuhle, ezempilo, ubucwebe, ukubhula ngezinkanyezi, ezokuzijabulisa kanye nezindaba zakamuva mayelana nempilo yosaziwayo.

kwesilungu

Lo magazini uhlanganisa imfashini nezindikimba ezicishe zifane neqiniso labesifazane. Ukugxila kwakhe empilweni yocansi kungenye yamaphuzu akhe avelele kakhulu, njengoba iphula imigoqo ye-taboo.

Nakuba izindikimba zayo ezimaphakathi zihlobene nemfashini nobudlelwano, amakhasi ayo aphinde ahlanganise izitayela zakamuva emkhakheni wemfashini, ukudla kanye nama-cocktail zokupheka, ukuphawula ngezitayela zezinwele nezitayela zosaziwayo, kanye nemibono yezipho.

I-Cosmopolitan ihloselwe ukuqunga isibindi kwabesifazane futhi amakhava abo agqama kwabanye omagazini ngokuthwebula kwabo isibindi nokuvusa inkanuko. Ishicilelwa emazweni angaphezu kwekhulu.

I-Telva

Iwumagazini oyinombolo 1 eSpain futhi okwamanje iqondiswa u-Olga Ruíz. I-Telva ivumelana nezinguquko emphakathini, ukuze iveze okuqukethwe kwamanje kwemfashini nobuhle, ukuze kuhlangatshezwane nesidingo somphakathi wesifazane.

I-Telva ihlanganisa zonke izitayela zemfashini nobuhle bamazwe ngamazwe futhi ube ngumkhulumeli wabaklami baseSpain, amamodeli nosaziwayo.

Isiphetho

Lawa kube amanye amathiphu angcono kakhulu esingawaphakamisa. Manje yisikhathi sokuthi uxhumane nomklamo wakho futhi ugxile kuwo.