Inkampani yakwa-Edeka iyisuphamakethe yezitolo zaseJalimane okuthi kulo nyaka isidume umhlaba wonke ngomkhankaso wayo wokukhangisa ngoKhisimusi. Futhi ukuthi ezinsukwini ezimbalwa ngemuva kokushicilelwa kwayo kunethiwekhi kwaba yinto yegciwane. Ezinsukwini eziyishumi nje kuphela, ividiyo iqongelele ukubukwa okungaphezu kwezigidi eziyi-10 futhi kwaba yinto enkulu ezingeni lamazwe omhlaba elingavamile ukubonwa kulolu hlobo lomkhankaso.
Le video ixoxa ngodaba lukamkhulu ovela ekhaya yedwa egubha uKhisimusi ngenkathi ebuka ngewindi ukuthi omakhelwane bakhe bamukela kanjani umndeni nabangane. Ukudana kwenhliziyo nesizungu kumholela ekutheni athathe isinqumo esibucayi: ukuthumela imininingwane yokufa kwakhe kubo bonke abantwana bakhe nabazukulu. Kancane kancane bathola izindaba ezivela ezingxenyeni ezahlukene zomhlaba futhi bahlangane ukuze babuke umzimba womuntu. Kodwa-ke, lapho befika ekhaya bathola ukuthi umkhulu wabo wayesaphila futhi wayebalindele ekhaya ngoKhisimusi. Ukuvala ifilimu emfushane eyindilinga ibinzana elishaqisayoNgabe kumele ngenze lokhu ukunibona nonke nihlangene?»
Ngaphandle kokungabaza umlayezo othusayo futhi onamandla ozokweba izinhliziyo zanoma ngubani obona isikhangiso. Ngenxa yalesi siphakamiso, inkampani ithathe isinqumo sokuhlela umkhankaso wokulwa nokushiywa kwabantu abadala ngokusebenzisa amanethiwekhi omphakathi ne-hstag #heimkommen okusho into efana nokuthi "uya ekhaya" ikhuthaza abalandeli bayo ukuthi babelane ngezithombe zomndeni wakho ngesikhathi somkhosi kulawa maholide.