Kunezikhathi, kungaba kungenxa yokuthi uqala i-adventure yezamabhizinisi, noma ngoba usebenza emnyangweni wezokumaketha, lapho ubhekene nezinhlelo ezesabekayo zokumaketha. Yimibiko ekusiza wazi ukuthi isu lenkampani lizoba yini. Kepha ukuzenza kungakwehlisa ijubane. Ngenhlanhla, unezinketho, njengohlelo lokumaketha izifanekiso oluthola ku-inthanethi.
Ukuthi ukhetha ukuzenzela wena noma wenze uhlelo lokumaketha ngesifanekiso, okokuqala udinga ukubona imibono eminingana ukuze wazi ukuthi iliphi elifanelana kahle nebhizinisi noma insizakalo yakho. Singakunika okunye?
Luyini uhlelo lokumaketha
Ngaphambi kokuqala uhlelo lokumaketha nethempulethi, kufanele wazi ukuthi sisho ukuthini. Ngoba, ngale ndlela, uzokwazi ukuthi yini okufanele uyibeke kuyo ukuze usebenze.
Uhlelo lokumaketha empeleni luyindlela ye- idokhumende eliqukethe isu elizolandelwa, kungaba minyaka yonke, ngekota noma ngenyanga. Isungula imihlahlandlela yokufeza izinhloso ezibekiwe, imvamisa kwandisa ukuthengiswa kwebhizinisi, ukufinyelela kwababukeli abaningi, njll.
Yiluphi ulwazi olufakwa kuhlelo lokumaketha izifanekiso
Ngokukhethekile, imininingwane ezofakwa kuthempulethi yohlelo lokumaketha Kunje:
- Isifinyezo sezinhloso ezibekiwe. Ukwazi ukuthi, ngemuva kokusebenza kwalolo hlelo, sekufeziwe yini noma cha.
- Ukuhlaziywa kwesimo sebhizinisi samanje (ukukuqhathanisa kamuva nalesi samanje).
- Amasu achaziwe ohlelo, okungukuthi, ukwazi okuzokwenziwa ukufeza lezo zinhloso.
- Amamethrikhi okufanele alandelwe, ukwazi ukuthi isu lilungile ngendlela efanele yini.
Uhlelo lokumaketha lusebenzela ukuthi, emakhasini ambalwa, ubone isu lomhlaba jikelele elizolandelwa kulokhu okubhaliwe. Futhi, ngalokhu, nge-Intanethi ungathola izifanekiso eziningi ezahlukahlukene, ezinye zinolwazi oluningi kunezinye.
Ungalakha kanjani uhlelo lokumaketha
Ngendlela esebenzayo, sizochaza ukuthi kufanele wenze kanjani uhlelo lokumaketha. Ukuze wenze lokhu, kufanele ulandele uchungechunge lwe- izinyathelo ezizokunikeza imininingwane eminingi. Ngemuva kwalokho, kufanele uyenze umqondo wayo bese uyethula kumbhalo ongaba ngaphezulu noma ngaphansi (kusuka ku-infographic kuye kudokhumenti yamakhasi amaningi).
Izinyathelo zimi ngokulandelayo:
zazi
Kokubili enkampanini nakuwe, nasemphakathini owukhulumayo. Cabanga ukuthi bakubuza lo mbuzo olandelayo. Ungubani? Ngubani le nkampani? Udinga wazi ukuthi ungubani nokuthi wenzani ngoba, uma ungaphenduli, kusho ukuthi awazi ukuthi inkampani isebenza kanjani noma ngubani ongaba nentshisekelo.
Ngasikhathi sinye, udinga ukwazi ukuthi ubhekise kubani, okungukuthi, usiza bani ngezinsizakalo zakho noma inkampani. Lokhu yilokho okubizwa ngezithameli ezihlosiwe, futhi kufanele ukukuchaze ukuze uvumelane ngamasu ukuze ufinyelele kulabo bantu.
Hlela izinhloso zakho
Isinyathelo esilandelayo, uma sewazi ukuthi uyini nokuthi uzoya kubani, ukwazi yini imigomo onayo. Lezi zingakhuliswa esikhathini esifushane, esiphakathi noma eside. Okunconyiwe ngochwepheshe ukubeka okuningana ngakunye, ngale ndlela uhlelo lokumaketha lungasetshenziswa isikhathi eside (inqobo nje uma lusebenza).
Setha isu
Kulokhu, kufanele ubeke konke okuzokwenziwa uhlangabezane nezinhloso ezingenhla futhi ungashiyi "ubuntu" benkampani noma bensizakalo, kanye nezithameli ezihlosiwe.
Isibonelo, ake ucabange ukuthi uyisitolo sezincwadi zezomnotho. Izithameli zakho ezihlosiwe kuzoba ngabafundi abakhathalela ezomnotho, osomabhizinisi ... Kepha izithameli zakho zingaba ingane? Ngakho-ke, amasu kufanele ahlobene nalabo bantu abakhathazekile ngomnotho (ngaphezulu kwe-18, abesilisa nabesifazane, abanentshisekelo yezomnotho (kungaba ngenxa yomnotho wabo noma webhizinisi) ...).
Isenzo nokuhlaziywa
Ekugcineni, unganamathisela isikhathi lapho lolu hlelo lokumaketha luzosebenza khona futhi luhlaziywe ukubona ukuthi luyasebenza yini. Uma kungenjalo, kuzodingeka ukuthi kuguqulwe ukuze kushintshwe okungasebenzi bese uzama enye into.
Izinhlelo zokwenza uhlelo lokumaketha ngezifanekiso
Okulandelayo, sizokutshela okunye izinhlelo zokwenza uhlelo lokumaketha ngezifanekiso. Ngakho-ke, noma ngabe wenza uhlelo lwanyanga zonke, ngekota noma lonyaka, ungahlala uzisekela kuthempulethi oyenzele okokuqala.
Phakathi kwezinhlelo esizincomayo yilezi:
I-Adobe Sparks
Akuyona ngempela uhlelo "lwamahhala", ngoba kufanele ubhalise futhi ukhokhele ngokuqinisekile ukusetshenziswa kwayo, kepha ikunikeza ngezifanekiso eziyisisekelo kanye nethuba lokuzakhela elakho. Ngaphezu kwalokho, bagxile kakhulu esifundweni sobungcweti ngakho umphumela uzoba muhle kakhulu futhi ubucayi.
Canva
Ngokusobala, uCanva bekufanele abe njalo. Lingelinye lamathuluzi athandwa kakhulu ngabaqambi abaningi, futhi nakwalabo abadinga ukwenza uhlelo lokumaketha ngezifanekiso kufanelekile.
Okokuqala, ngoba kumahhala. Futhi okwesibili, ngoba kungenye lapho uzothola khona izinsiza eziningi. Inamathempulethi ongathola kuwo umbono wokuthi uhlelo lokumaketha luzobukeka kanjani, kepha ungaludala ekuqaleni. Ungenza ngezifiso izifanekiso ukufaka ilogo yakho, izithombe zenkampani, njll. ukukwenza kube ngokwakho.
iZwi
Ngubani othi iZwi, ukhuluma nangokunye okuhlukile, okufana ne-OpenOffice noma i-LibreOffice (efanayo kodwa mahhala). Lolu hlelo luvamisile okujwayelekile ukwenza uhlelo lokumaketha futhi empeleni, izifanekiso eziningi ozithola ku-Intanethi zenziwa ngale ndlela.
Unethuba lokuthi ungawahlela ukuze afake imininingwane oyidingayo futhi isekela ihluzo, izithombe, izitayela, amatafula ... Ngakho-ke kuyathandeka ukusebenzisa.
I-Power Point
Futhi kusuka ku-Office suite, i- I-PowerPoint kungenye indlela yokwenza uhlelo lwakho lokumaketha kumathempulethi. Ayisetshenziswa kabanzi njengale eyedlule, kepha inikela ngesinye isici esenza ibonakale (izokwethula imininingwane njengamaslayidi).
I-infographics ene-Photoshop
Noma nganoma yiluphi uhlelo lokuhlela isithombe. Kulokhu, ungakhetha ukwenza i-infographic noma isifinyezo sohlelo lokumaketha ngemidwebo nangezithombe ezibukwayo ezisiza ukubamba ingqikithi yalo.
Futhi lokhu ungakwenza kokubili nge-Photoshop nezinye izinhlelo zokuhlela isithombe, njengakwi-Intanethi (ngokwesibonelo nge-Canva).